Darby Sieben

Current

• Director, Online Services at Yellow Pages Group
• Senior Manager - Traffic, Distribution and eProduct Management at Yellow Pages Group

Recommended

4 people have recommended Darby

Connections

483 connections

Industry

Internet

Websites

• Yellow Pages Group Canada
• DarbySieben.com
• Facebook Profile

Darby Sieben’s Summary

Highly motivated professional with over 14-years of experience in developing and nurturing long-term business relationships. An excellent ability to expand on new or existing business units, develop strategic growth plans, and execute strategies with a focus on bottom line results. A unique combination of hands-on executive and sales team management has lead to a proven track record of success. The ability to work in a fast changing environment, while maximizing resources and focusing on bottom-line profitability has been a key to my success.

Darby Sieben’s Specialties:

Summary of Strengths

* Strategic Planning and Execution
* Client Management and Development
* Online Revenue Building Strategies
* Problem Identification and Resolution
* Performance Measurement
* Team Development
* Negotiation Skills

Darby Sieben’s Experience

• Director, Online Services

  Yellow Pages Group

  (Public Company; YLO.UN; Publishing industry)

  November 2007 — Present (1 year 9 months)

  Responsible for the strategic planning and execution of Yellow Pages Group online assets with a focus on expanding the overall reach and use. Management of a cross-functional team consisting of usability, local content, labs development, mobile technologies and partnerships.
  
  Some Highlights Include:
  
  Enhanced Directory Plus
  
  YellowPages.ca affiliate program - http://affiliates.yellowpages.ca/
  
  Facebook app - http://apps.facebook.com/yellowpagesca/
  
  YellowPages.ca Gadget's Gallery - http://gadgets.yellowpages.ca/
  
  Relaunched Canada's #1 Residential Search Directory - http://www.Canada411.ca
  
  Mobile (Canada's first integrated Business/People/Reverse Lookup)
  Blackberry App - http://installyp.ca/blackberry
  iPhone App - http://installyp.ca/iphone
  
  Google Android App
  
  Send blackberry or iphone to 411411 for SMS link
  
  YellowPages.ca Answers Service - http://answers.yellowpages.ca
  
  Relaunched YPG City Sites network - http://www.CanadaPlus.ca

• Senior Manager - Traffic, Distribution and eProduct Management

  Yellow Pages Group

  (Public Company; 1001-5000 employees; YLO.UN; Marketing and Advertising industry)

  May 2006 — Present (3 years 3 months)

  Responsible for increasing reach, frequency and content acquisition for Yellow Pages Group which includes YellowPages.ca, Canada411.ca, and 7 local city guides. YPG network is one of the top 10 web networks in Canada with over 9M UV's.
  
  Responsible for the product management and development of the emerging products including Pay Per Click, Search Engine Marketing, and Voice strategy.
  
  In 2007 was an integral part in the negotiation of the YPG/Google Reseller Agreement, announced October 9, 2007 - which was the first of its kind in Canada. Read more at: http://www.ypg.com/page.php/en/1/457.html.
  
  Other key negotiated contracts include Microsoft, Yahoo, Yahoo Local, Google.
  
  YPG is Canada's largest telephone directories publisher, publishing annually more than 330 directories. YPG owns and manages Canada's most visited online directories YellowPages.ca™, Canada411.ca, as well as the CanadaPlus.ca, a network of seven local city sites.

Additional Information

Darby Sieben’s Websites:

• Yellow Pages Group Canada
• DarbySieben.com
• Facebook Profile

Darby Sieben’s Interests:

Technology, Investing, Politics, Badmington

Darby Sieben’s Groups:

Director: Aiways Business Association (2004, 2006)
President: Airways Business Association (2005)(www.airwaysbusiness.org)

Board member for: Business After Hours for Calgary Chamber of Commerce (2004-2005), Calgary Executive Association (2003-2005)

•    On Startups - The Community For Entrepreneurs
•    SMX - Search Marketing Expo
•    Search Engine Strategies Conference & Expo
•    Interactive Advertising Bureau of Canada
•    Yellow Pages Group / Groupe Pages Jaunes (Canada)
•    Social Media Marketing
•    nextMEDIA

Darby Sieben’s Honors:

As Part of the Yellow Pages Group Canada Team

Yellow Pages AssociationTM Showcases 2008 Industry Excellence Award Winners at Annual Conference & Exhibition

Category: Marketing Innovation, Electronic Products - For marketing strategies that attract new advertisers and promote electronic Yellow Pages advertisers to expand their current programs.

Gold - Mobile.yellowpages.ca (http://mobile.yp.ca)
Silver - Enhanced Directory Plus
Bronze - Facebook Application (http://facebook.yp.ca)

Yellow Pages AssociationTM Showcases 2007
Silver - "Save & Share Facebook Integration"
Bronze - "WIFI Distribution Agreement"


Finalist for 2004 Chamber of Commerce Emerging Enterprise of the Year Award.

See video at
http://www.darbysieben.com/inspirational/34/small-business-week-2004-emerging-enterprise-of-the-year-video/

Seminar speaker in 2003 Small Business Week for Calgary Chamber of Commerce on "How to Make Money Online"

Darby Sieben’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch