Petri Darby

Current

• Partner at BrightBox

Past

• chief darn officer at darbyDarnit Public Relations
• PR/Corporate Communications Manager at Jenkens & Gilchrist
• Brand Manager at Make-A-Wish Foundation of America

• Account Executive at Robb, DeMenna & Pfister PR Firm
• Public Affairs Director /Webmaster at Arizona Students' Association

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2 more...

Education

• University of Arizona

Recommended

11 people have recommended Petri

Connections

500+ connections

Industry

Marketing and Advertising

Websites

• My Company
• My Blog
• Member, PR Consultants Group

Petri Darby’s Summary

Petri Darby is dreaming of a future as a singer-songwriter, poet, novelist, poker player, and golfer.

Petri currently is a partner with BrightBox, a full-service brand marketing, multimedia design, and strategic communications firm based in Houston. He serves as a brand strategist/storyteller for clients ranging from entrepreneurial ventures to Fortune 100 companies needing help establishing, building, and protecting their brand images.

Petri has more than 15 years of experience spanning nearly every communications discipline. He has worked on both the agency and client sides, in the non-profit and traditional corporate arenas.

He loves bacon and hates clowns.

He is @darbyDarnit on Twitter.

Petri Darby’s Specialties:

Brand strategy and messaging, public relations, public affairs, advertising, marketing, issues/crisis management, Web marketing, social media, media relations, copywriting, 3D/motion graphics, video production, print design, Web site design.

Petri Darby’s Experience

• Partner

  BrightBox

  (Marketing and Advertising industry)

  July 2009 — Present (5 months)

  BrightBox is a Houston-based brand marketing firm offering branding strategy and messaging, print/Web design, public relations, 3D/animation, illustration, video production, and trade show exhibit design.

• chief darn officer

  darbyDarnit Public Relations

  (Public Relations and Communications industry)

  November 2003 — July 2009 (5 years 9 months)

  Public relations, creative and corporate communications and copywriting for companies across many industries.

• PR/Corporate Communications Manager

  Jenkens & Gilchrist

  (Privately Held; Law Practice industry)

  March 2001 — February 2006 (5 years )

  Manage the national public relations and corporate communications for law firm of 600+ attorneys. Internal/external communications with key constituencies. Regional marketing and business development coaching. Litigation/crisis communications.

• Brand Manager

  Make-A-Wish Foundation of America

  (Non-Profit; 201-500 employees; Philanthropy industry)

  July 1998 — March 2001 (2 years 9 months)

  Promoted and protected the brand identity of one of the nation's most well-respected non profits. Spearheaded national public service advertising campaigns, marketing outreach to wish families, medical community, donors, media. Led Internet teams that helped Foundation become of the nation's top charity fund raisers. Designed cause branding and cause marketing programs. Managed issues/crisis management efforts and media relations.

• Account Executive

  Robb, DeMenna & Pfister PR Firm

  (Privately Held; 11-50 employees; Public Relations and Communications industry)

  August 1996 — July 1998 (2 years )

  Account executive for one of Arizona's premier public relations, public affairs, and creative shops. Planned and implemented environmental and traditional community relations programs, advertising campaigns, marketing/outreach efforts, and issues/crisis management for clients in many industries.

• Public Affairs Director /Webmaster

  Arizona Students' Association

  (Non-Profit; 11-50 employees; Higher Education industry)

  June 1995 — August 1996 (1 year 3 months)

  Responsible for coordinating grassroots advocacy efforts of higher education association representing 100,000 public university students in Arizona. Lobbied on the local, state, and federal levels. Spearheaded statewide voter registration drives and get-out-the-vote and legislative events. Created and managed organization's first Web site.

Petri Darby’s Education

• University of Arizona

  BA , Media Arts , August 1991 — May 1995

  Activities and Societies:

  Associated Students, Arizona Students Association, Phi Alpha Delta, Amnesty International

Additional Information

Petri Darby’s Websites:

• My Company
• My Blog
• Member, PR Consultants Group

Petri Darby’s Interests:

Writing, reading, traveling, cultural arts, golf, wines, music.

Petri Darby’s Groups:

I Have A Dream Houston Board of Directors, Public Relations Society of America Houston Chapter Board of Directors, Only in Houston Board of Directors, Wing Aviation Scholarship Fund Board of Directors, Make-A-Wish Foundation marketing and wish granting volunteer, American Advertising Federation Houston Chapter, American Advertising Federation, Ad2 Phoenix, University of Arizona Alumni Association,

•    University of Arizona Alumni
•    InHouston
•    Ad2 Phoenix
•    American Advertising Federation (AAF)
•    Public Relations Society of America (PRSA National)
•    Only in Houston
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Public Relations Professionals
•    PR Professionals
•    The Austin Leadership Forum
•    Tweeple
•    PRConsultants Group
•    Ned's JOTW - A World in Communication
•    American Advertising Federation - Houston
•    PRwise
•    Jenkens & Gilchrist Alumni
•    Twitter for Lawyers
•    Arizona Students' Association Alumni
•    QMobius

Petri Darby’s Honors:

Globally accredited PR professionals
"One of the Valley's Most Influential Under 30" - Phoenix Business Journal, 1999
AAF Sid Bernstein Award and $1,000 grant for ad club
AAF G.D. Crain Jr. Memorial Service Award and $1,000 grant for ad club
AAF first place honors in government relations

Petri Darby’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch