chief darn officer, darbyDarnit Public Relations
Houston, Texas Area
- Current
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- chief darn officer at darbyDarnit Public Relations (Sole Proprietorship)
- Past
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- PR/Corporate Communications Manager at Jenkens & Gilchrist
- Brand Manager at Make-A-Wish Foundation of America
- Account Executive at Robb, DeMenna & Pfister PR Firm
- Public Affairs Director /Webmaster at Arizona Students' Association
- Education
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- University of Arizona
- Recommended
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9 people have recommended Petri - Connections
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- Websites
Petri Darby’s Summary
PR and communications strategist and writer with more than a dozen years of experience spanning the agency and client sides, in non-profit and corporate arenas.
darbyDarnit employs a virtual agency approach, bringing together specialists in various disciplines (writers, designers, crisis management specialists, video production experts, Internet marketing professionals...) according to each client's unique industry and/or communications needs. Without the overhead associated with benefits and office space for full-time employees, clients get senior-level talent for a price comparable to what large agencies would charge for entry-level people to handle your account.
Representation has included:
Law firms, commercial and residential real estate entities, health care organizations and medical device companies, nonprofits, political campaigns, PR/marketing agencies, entrepreneurial ventures, utilities, environmental consultants, manufacturing facilities, software companies, and others.
darbyDarnit is a member of PR Consultants Group, Inc., a national affiliation of independent public relations firms.
We also offer several specialty solutions, including:
- Market Research
- Social/digital media programs
- More than 600,000 promotional products
- Online newsroom content management system
- Flash video for the Web
Petri Darby’s Specialties:
Media Relations
Internal Communications
Crisis/issues management
Copywriting
Marketing communications
Lobbying/public affairs
Grassroots organizing
Environmental/risk communications
Advertising
Graphic design
Market Research
Petri Darby’s Experience
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chief darn officer
darbyDarnit Public Relations (Sole Proprietorship)
(Sole Proprietorship; Myself Only; Public Relations and Communications industry)
November 2003 — Present (5 years 9 months)
Public relations, creative and corporate communications and freelance writing for companies across many industries.
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PR/Corporate Communications Manager
Jenkens & Gilchrist
(Privately Held; Law Practice industry)
March 2001 — February 2006 (5 years)
Manage the national public relations and corporate communications for law firm of 600+ attorneys. Internal/external communications with key constituencies. Regional marketing and business development coaching. Litigation/crisis communications.
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Brand Manager
Make-A-Wish Foundation of America
(Non-Profit; 201-500 employees; Philanthropy industry)
July 1998 — March 2001 (2 years 9 months)
Promoted and protected the brand identity of one of the nation's most well-respected non profits. Spearheaded national public service advertising campaigns, marketing outreach to wish families, medical community, donors, media. Led Internet teams that helped Foundation become of the nation's top charity fund raisers. Designed cause branding and cause marketing programs. Managed issues/crisis management efforts and media relations.
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Account Executive
Robb, DeMenna & Pfister PR Firm
(Privately Held; 11-50 employees; Public Relations and Communications industry)
August 1996 — July 1998 (2 years)
Account executive for one of Arizona's premier public relations, public affairs, and creative shops. Planned and implemented environmental and traditional community relations programs, advertising campaigns, marketing/outreach efforts, and issues/crisis management for clients in many industries.
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Public Affairs Director /Webmaster
Arizona Students' Association
(Non-Profit; 11-50 employees; Higher Education industry)
June 1995 — August 1996 (1 year 3 months)
Responsible for coordinating grassroots advocacy efforts of higher education association representing 100,000 public university students in Arizona. Lobbied on the local, state, and federal levels. Spearheaded statewide voter registration drives and get-out-the-vote and legislative events. Created and managed organization's first Web site.
Petri Darby’s Education
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University of Arizona
BA , Media Arts , August 1991 — May 1995
- Activities and Societies:
- Associated Students, Arizona Students Association, Phi Alpha Delta, Amnesty International
Additional Information
Petri Darby’s Websites:
Petri Darby’s Interests:
Writing, reading, traveling, cultural arts, golf, wines, music.
Petri Darby’s Honors:
One of only 6,000 globally accredited PR professionals
"One of the Valley's Most Influential Under 30" - Phoenix Business Journal, 1999
AAF Sid Bernstein Award and $1,000 grant for ad club
AAF G.D. Crain Jr. Memorial Service Award and $1,000 grant for ad club
AAF first place honors in government relations
Petri Darby’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
