Dan Zukowski
Senior Vice President at GolinHarris | Automotive Public Relations & Marketing Professional
- Location
- Greater Los Angeles Area
- Industry
- Public Relations and Communications
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Dan Zukowski's Overview
- Current
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- Senior Vice President | Executive Director at GolinHarris
- Past
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- Co-Owner at Frame Productions, Inc.
- Automotive Journalist/Writer at Freelance
- Vice President, Automotive Practice at Rogers & Associates
- Director at Roberts, Mealer & Co.
- Account Supervisor at Freeman/McCue Public Relations
- New York Editor at Ward's Communications
- Education
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- Fordham University
- Recommendations
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6 people have recommended Dan
- Connections
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159 connections
- Websites
Dan Zukowski's Summary
Starting on the showroom floor as a BMW salesman fresh out of college, my career has led through journalism to my current position as Senior Vice President of the Automotive & Corporate Practice at GolinHarris-Los Angeles. I head the Toyota automotive public relations account, for which we are agency of record. My work includes product communications for Toyota and Lexus, corporate communications, community relations, and crisis counsel. My primary role is to provide senior counsel to client executive management.
Most recently, I managed the debut of the Lexus concept sports car at the 2012 Detroit auto show, and developed the global debut strategy for the new 2012 Toyota Camry. This groundbreaking launch generated two billion impressions from a simultaneous, multi-city live event and webcast. I was also responsible for the launch of Toyota Entune at the 2011 Consumer Electronics Show, where the new telematics service won two awards.
Previously, at other agencies, I have run the Honda account (autos), Kawasaki (motorcycles, watercraft and ATVs), and Suzuki (autos). I've also worked with Hyundai, Isuzu, Kia and Mitsubishi in my 30-year career in the industry.
I've done too many auto shows and vehicle launches to count, and I've been involved in most forms of motorsport from Supercross to NASCAR, IndyCar, and SCCA Pro Rally. I've created legendary, award-winning campaigns such as the "Get Together for Good Times" three-year series of motorcycle rallies for Kawasaki and "Dave or Bust!" for Hyundai.
In addition, I've served as the editor or senior editor of half a dozen magazines and newsletters and I was the New York Editor for Ward’s, a leading Detroit-based publisher of automotive industry trade magazines and newsletters.
My byline has appeared in the San Francisco Chronicle, Roanoke Times, Newsday, San Jose Mercury News, Changing Times, Trains magazine and Martini Republic, and I've appeared on ESPN, TNN, CBS Newsradio and public radio.
Specialties
• Automotive public relations
• Automotive marketing
• New vehicle launches
• Corporate communications
* Communications strategy
* Product communications
• Issues management
• Community relations
• Corporate philanthropy
• Crisis communications
• Media training
• Digital media
Dan Zukowski's Experience
Senior Vice President | Executive Director
GolinHarris
Public Company; 501-1000 employees; IPG; Public Relations and Communications industry
2010 – Present (2 years)
* Lead Automotive & Corporate Practice in Los Angeles.
* Clients include Toyota, Lexus, Yamaha, ExxonMobil, NADAguides, Rotary International, Japan America Society.
* Provide strategic counsel, corporate affairs, crisis communications, community relations.
* Develop vehicle launch and marketing support programs.
* Launched Toyota Entune multimedia service at 2011 Consumer Electronics Show; successful launch positively impacted brand strategy.
* Created groundbreaking global debut strategy for 2012 Toyota Camry.
* Managed debut of Lexus concept vehicle at 2012 Detroit auto show.
* Support Toyota, Lexus and Scion brands.
* Active and successful in agency new business development.
Co-Owner
Frame Productions, Inc.
Privately Held; 1-10 employees; Media Production industry
2000 – 2010 (10 years)
* Founded and built successful digital media company with long-term, national clients in automotive, technology and related industries.
* Helped clients develop digital communications initiatives including webcasts, internal communications, e-learning, Web films.
Automotive Journalist/Writer
Freelance
1986 – 2010 (24 years)
* Published in San Francisco Chronicle, San Jose Mercury News, Newsday, Roanoke Times, Changing Times magazine and elsewhere on automotive, business, and other topics.
* Author of “How to Tell Your Story in Video” and “5 Steps to More Effective Presentations.”
* Instructor for MediaBistro.com: “Writing Business Proposals and Presentations.”
Vice President, Automotive Practice
Rogers & Associates
June 1995 – January 2000 (4 years 8 months)
* Headed Honda national account. Launched Honda Odyssey, Civic, Insight, S2000. Intimately involved in advanced vehicle technology programs, including electric vehicle (EV), hybrid vehicle and natural gas powered vehicles; car-sharing and intelligent vehicle systems.
* Created and directed widely recognized guerilla PR campaign for Hyundai, restoring dealer morale.
* Leading rainmaker for agency, winning national accounts in automotive, consumer products and technology.
* Developed, recommended and executed strategic communications programs for Fortune 500 clients including Time Warner, Universal Studios Hollywood, Hyundai, Suzuki, Honda.
Account Supervisor
Freeman/McCue Public Relations
May 1989 – June 1994 (5 years 2 months)
* Managed national account for Kawasaki, including product and corporate communications, government relations, motorsports and consumer events.
* Created three-year motorcycle rally series acclaimed by AdWeek and Advertising Age that led to formation of owners club.
* Initiated industry-leading motorsports publicity program.
* Collaborated on launch of several Isuzu vehicles.
* Clients: Kawasaki, Isuzu.
New York Editor
Ward's Communications
1986 – 1989 (3 years)
* Covered automotive industry for two monthly magazines, two biweekly newsletters and the weekly Ward's Automotive Reports.
* Reported on vehicle marketing, technology, international trade relations, corporate finance, consumer safety, dealer issues, industry trends.
* Responsible for covering Alfa Romeo, Audi, BMW, Jaguar, Mercedes-Benz, Saab, Subaru and Volvo along with other OEMs, heavy-truck manufacturers. and suppliers.
Dan Zukowski's Courses
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Senior Vice President | Executive Director
GolinHarris
- Stellar Meeting Presentation Performance (Louws)
Dan Zukowski's Organizations
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Society of Automotive Analysts
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Motor Press Guild
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International Motor Press Association
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Detroit Economic Club
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International Academy of the Visual Arts
- 2007 to Present
The IAVA is an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, communications, advertising, creative and marketing firms. IAVA members include executives from organizations such as Alloy Media + Marketing, Coach, Conde Nast, Disney, The Ellen Degeneres Show, Estee Lauder, Keller Crescent, HBO, Monster.com, MTV, Polo Ralph Lauren, Sotheby's Institute of Art, Tribal DDB, Victoria's Secret, Wired, and Yahoo!
Dan Zukowski's Skills
- Automotive Public Relations
- Automotive Marketing
- Vehicle Launches
- Strategic Communications
- Crisis Communications
- Corporate Communications
- Corporate Social Responsibility
- Issues Management
- Community Relations
- Digital Media
- Social Media
- Speech Writing
- Presentation Development
- Creative Strategy
- Team Leadership
- Public Relations
- Automotive
- Creative Development
- Media Relations
- Marketing Communications
- Reputation Management
- Internal Communications
- Event Management
- Press Releases
- Writing
- Product Launches
- Team Building
- Communications Strategy
Dan Zukowski's Education
Fordham University
B.A., English
Dan Zukowski's Additional Information
- Websites:
- Interests:
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hiking, baseball, photography, writing, travel
- Groups and Associations:
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* Member, Society of Automotive Analysts * Member, Motor Press Guild * Member, International Motor Press Association * Member, Detroit Economic Club * Member, International Academy of the Visual Arts
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- Honors and Awards:
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* 50+ awards as writer/producer of numerous corporate video productions: Telly Awards, Davey Awards, Aegis Awards, Communicator Awards, Ava Awards, Hermes Creative Award.
* 1994 PRSA award for website development for a health care/technology client.
Contact Dan for:
- career opportunities
- consulting offers
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- reference requests
- getting back in touch
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