Dan Zelikman

Current

Director of Digital Marketing at StarrTech Interactive
Director of Marketing & Advertising at Crepini Cafe

Past

Senior Interactive Media Planner at StarrTech Interactive
Public Speaker at Public Speaking Engagements
Media Buyer / Planner at Forex Capital Markets (FXCM)

Outpost Tripping Director at Indian Head Camp
Sales Manager at Bally Total Fitness
Account Executive / Recruiter at Integrated Data Consulting Services
Director of Voter Contact and Field Operations at The Maryanne Connelly for Congress Campaign

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4 more...

Education

Johnson and Wales University
IHM Business School
University of Southern Queensland

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Recommended

3 people have recommended Dan

Connections

418 connections

Industry

Online Media

Dan Zelikman’s Summary

Strategic media planning, buying and sales. Specializing in online advertising (CPM, CPC, CPA). Call to action ad design, landing page optimization. SEO and PPC Marketing. Market research, analysis, and strategy implementation. Traditional media (print, television, radio), creative direction, copy writing, campaign optimization and analysis, direct response marketing and branding campaign. US domestic and multi-national campaigns

Dan Zelikman’s Specialties:

Strategic Planning, Performance Analysis and Optimization, Business Development, Contract Negotiation, Viral Marketing, Multiple Distribution Channel Networking, Social Site Integration

Atlas Solutions
DART
Salesforce (CRM)
WebSideStory

Dan Zelikman’s Experience

Director of Digital Marketing

StarrTech Interactive

(Privately Held; Marketing and Advertising industry)

October 2009 — Present (3 months)
Director of Marketing & Advertising

Crepini Cafe

(Privately Held; 11-50 employees; Food & Beverages industry)

September 2007 — Present (2 years 4 months)

www.CrepiniCafe.com
Senior Interactive Media Planner

StarrTech Interactive

(Privately Held; Marketing and Advertising industry)

November 2007 — October 2009 (2 years )

www.AnthologyMarketing.com
www.StarrTech.com

Lead strategist on all interactive media campaigns with marketing concept initiatives and implementation. Media buying, analysis, optimization and reporting. Market research and segmentation, budgeting, and ROI analysis.

- Media Planning & Buying (CPM, CPC, CPL,CPA)
- Social Media Integration / Viral Marketing Strategies
- Search Pay-Per-Click Management (Google/Yahoo/MSN)
- Metrics Implementation and Analysis (Atlas / DART)
- Optimization & ROI Growth
- Creative Concept and Design (Advertisements & Microsites)
- International RFP Submission (Lead Interactive Strategy)
Public Speaker

Public Speaking Engagements

(Online Media industry)

January 2008 — September 2009 (1 year 9 months)

8/27/08 - PRSA Hawaii - "Web 2.0, Are You in the Know?"

10/14/08 - PRSSA Hawaii - "Social Media and Personal Branding"

10/25/2008 - Hawaii Podcamp - "The Who, What, Where, & What The!?"

10/30/2008 - SMPS Hawaii - "Web 2.0: What U Need 2 Know"

12/13/2008 - Pacific New Media - University of Hawaii - "An Introduction to Interactive Marketing"

12/17/2008 - Bytemarks Cafe KIPO 89.3FM - "Transparency in Social Media"

2/26/2009 - Manager's Retreat - "Business Embrace of Social Media"

3/17/2009 - KITV4 Morning News Show - "Twitter As a Marketing Tool"

3/24/2009 - ThinkTech Hawaii Presents - "State of the Web 2009 (SOWNINE)"

5/15/2009 - Hawaii Tourism Authority: Festivals & Events Seminar - "Marketing Your Event With Twitter."

5/28/2009 - U.S Department of Housing & Urban Development - "Transforming Challenge to Opportunity with Social Marketing Tools."

7/16/09 - University of Hawaii, School of Communications - "Emerging Technologies in Communications" - Guest Speaker

8/1/2009 - Hawaii Business Magazine - "Social Networks: You Snooze, You Lose" - Feature Story

8/11/2009 - University of Hawaii, School of Communications - "Social & Digital Public Relations" - Guest Speaker

8/12/2009 - Pacific Asia Travel Authority - "Social Media in the Travel Industry" - Panelist

8/14/2009 - Social Media Club Hawaii - "Twitter 202 - Twitter for Business Too." - Guest Speaker

8/28/2009 - Non-Profit Organizations Conference - "Social Media for the Non-Profit Sector" - Keynote Speaker

8/28/2009 - KHON2 Morning News - "Business and Communications - Social Media Adoption." - Guest
Media Buyer / Planner

Forex Capital Markets (FXCM)

(Privately Held; 501-1000 employees; Financial Services industry)

September 2006 — November 2007 (1 year 3 months)

www.fxcm.com

Created and maintained both direct-response and branding marketing campaigns:

- New market business development and market trials
- Renewal analysis, optimization, and contract negotiations
- Monthly budget strategy, analysis, and implementation
- Accounting authorization for incoming/outgoing invoices
- Business development and sales
- Account Executive for financial portals such as Yahoo!, CNN Money, MSN, Dow Jones, and AOL
Outpost Tripping Director

Indian Head Camp

(Privately Held; 201-500 employees; Recreational Facilities and Services industry)

May 2005 — August 2006 (1 year 4 months)

www.indianhead.com

Organized and directed outdoor adventure trips to the Adirondack region. Leading groups (20-30 people) through various actvities including rock climbing, cliff jumping, kayaking, and hiking. Equipment management, budgeting, and leadership training.
Sales Manager

Bally Total Fitness

(Public Company; 10,001 or more employees; Health, Wellness and Fitness industry)

June 1999 — January 2005 (5 years 8 months)

www.ballyfitness.com

- Met and exceeded nineteen consecutive monthly sales quotas
- Trained and developed over a dozen employees; two of whom became General Managers
- Established strategic partnerships for event fund raising (St. Jude’s Children’s Hospital)
Account Executive / Recruiter

Integrated Data Consulting Services

(Privately Held; 11-50 employees; Hospital & Health Care industry)

June 2000 — August 2002 (2 years 3 months)

www.idcsusa.com

- Recruitment of healthcare professionals
- Recruitment of IT professionals
- Account management and analysis
Director of Voter Contact and Field Operations

The Maryanne Connelly for Congress Campaign

(Government Agency; 11-50 employees; Political Organization industry)

September 2000 — April 2001 (8 months)

- Lead a team of interns and managed voter contact and relations through live events, rallies, telephone conferencing, print advertising, and direct canvassing

Dan Zelikman’s Education

Johnson and Wales University

BS , Entrepreneurship; International Business , 2002 — 2006
IHM Business School

BS , Entrepreneurship, International Business

Gothenburg, Sweden
University of Southern Queensland

Asian Pacific Economics

Sydney, Australia
Brisbane, Australia,
Melbourne, Australia