
Inbound Marketing Manager at HubSpot
Greater Boston Area

Inbound Marketing Manager at HubSpot
Greater Boston Area
Dan Zarrella is a social, search, and viral marketing scientist with a background in web development who combines his programming capabilities with a passion for social marketing to create applications like the social URL shortener Votrs.com, Link Attraction Factors keyword tools, as well as TweetPsych, TwitterBrandSponsors, TweetBacks and TweetSuite.
His Link Attraction Factors report helped readers determine which topics, days, times, and keywords attract links in social media stories for semantic content optimization, while his Viral Content report details the motivations, preferences and habits involved in online content sharing.
Dan has written extensively about the science of viral marketing, memetics and social communications on his own blog and for a variety of popular industry blogs, including Mashable, CopyBlogger, ReadWriteWeb, Plagiarism Today, ProBlogger, Social Desire, CenterNetworks, Nowsourcing, and SEOScoop.
He has been featured in The Twitter Book, The Financial Times, NYPost, The Boston Globe, Forbes, Wired, The Wall Street Journal, Mashable and TechCrunch. He was recently awarded Shorty and Semmy awards for social media & viral marketing.
He has spoken at PubCon, Search Engine Strategies, Convergence ‘09, 140 The Twitter Conference, WordCamp Mid Atlantic, Social Media Camp, Inbound Marketing Bootcamp, and The Texas Domains and Developers Conference, and he currently works as an inbound marketing manager at HubSpot.
What other people have said:
“Zarrella calls himself “The Social Media and Viral Marketing Scientist” and is one of the few people on the web with the credentials to back up such a bold claim.”
-Marshall Kirkpatrick (ReadWriteWeb)
“@danzarrella just launched something I had drawn on our whiteboard a couple weeks ago”
-Ev Williams (Twitter CEO)
“We’ve covered several utilities that have found fun and creative ways to analyze Twitter messages, but TweetPsych takes the cake.”
-Josh Lowensohn (cnet News)
social media marketing, viral marketing, seo, web development, php, linkbaiting, link development