Dan Wiese

Dan Wiese

Owner, Dan Wiese Marketing Research

Cedar Rapids, Iowa Area
Market Research

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Dan Wiese's Overview

  • Owner at Dan Wiese Marketing Research
  • Vice President, Research Director at Creswell, Munsell, Fultz & Zirbel
  • Manager, AGTRACK at Chilton Research Services
  • Research Director, Successful Farming Magazine at Meredith
  • Associate Research Director at Reader's Digest
  • Director of Research at Popular Science Publishing Company
  • Research Associate at Meredith Publishing Company
  • Analyst, Agency Department at Connecticut General Life Insurance Company

500+ connections


Dan Wiese's Summary

I have been at the marketing research game for a long time. My only personal goal is to keep doing it as long as I am able. I do my best to focus on the exact purpose my clients have and craft a research solution that achieves that as efficiently as possible. I treat their money as if it were mine.

Because I am a one man company I have enormous flexibility and I am able to help the full range of client needs. If $200 or $300 does the job for an inventor or small start-up company, that's what I recommend. On the other hand, I have relationships with a multitude of specialists throughout the world and can put together very large projects if that is what is needed to do the job.


Marketing research consulting, questionnaire writing, report writing, focus group moderating, free lance assignments, all types of marketing research.

Dan Wiese's Experience


Dan Wiese Marketing Research

1986Present (28 years)

Dan Wiese Marketing Research is a unique firm dedicated to helping clients discover and deal with the practical truth that is the key to their success.

Daniel E. Wiese is the President and has a broad and deep background in marketing and marketing research spanning over 45 years.

“Finding the practical truth for my clients that adds to their success.”

Vice President, Research Director

Creswell, Munsell, Fultz & Zirbel

19801986 (6 years)

Responsible for marketing research for $60,000,000+ agency with 90+ agricultural, consumer and industrial advertising and public relations accounts. Duties included: communication concept testing, pre-production ad testing and effectiveness evaluation. Responsible for media research. Heavy involvement with clients as consultant on both research and advertising strategy development. Key member of new business team.

Manager, AGTRACK

Chilton Research Services

19761980 (4 years)

Invented, designed, marketed and had overall product responsibility for AGTRACK, a continuing syndicated study of U.S. farm operators. Personally sold to 16 major agri-marketing companies on a syndicated service basis for a total amount of $415,000. Had relationship with every agricultural company of consequence in the country.

Research Director, Successful Farming Magazine


Public Company; 1001-5000 employees; MDP; Publishing industry

19671976 (9 years)

Responsible for planning and administration of all editorial, circulation and advertising research for top farm magazine. Conducted and produced continuing series of studies describing magazine’s readers. Successfully marketed 1974 Doane Farm Media Measurement Study, which SUCCESSFUL FARMING had funded, to other media, ad agencies and advertisers on a co-sponsorship basis. Developed and administered Agri-Media Selection System, an analytical, computer-based comparison of the reach and frequency against target markets of alternative farm magazine advertising schedules. Resulted in an estimated $750,000 in new business. Worked closely with advertising salesmen to provide needed sales information and made personal calls on their clients.

Associate Research Director

Reader's Digest

Privately Held; 1001-5000 employees; Publishing industry

19661967 (1 year)

Made personal calls with advertising salesmen on clients. Assisted in development and administration of research projects. Heavily involved with the development, packaging and presentation of a READER’S DIGEST system to analyze the reach and frequency of magazine ad page exposures.

Director of Research

Popular Science Publishing Company

19651966 (1 year)

Responsible for all circulation and advertising research, with particular emphasis on magazine newsstand sales. Program developed resulted in a 15% sales increase in top 50 U.S. cities.

Research Associate

Meredith Publishing Company

Public Company; 1001-5000 employees; MDP; Publishing industry

19611965 (4 years)

Project responsibility for research studies for various company divisions, including BETTER HOMES & GARDENS and SUCCESSFUL FARMING magazines, Book Division, Broadcast Division and Globe Company. Highlight was the overall evaluation of SUCCESSFUL FARMING magazine, which resulted in the total repositioning of the product over a five year period.

Analyst, Agency Department

Connecticut General Life Insurance Company

19591961 (2 years)

Prepared complete historical analysis of each sales office, including sales, expenses and personnel.

Dan Wiese's Volunteer Experience & Causes

  • Volunteer Experience

    • Committee Member

      Cedar Rapids Celebration of Agriculture Committee
      • Science and Technology
      1986 present (28 years)

      A volunteer committee that stages an annual dinner for 600 to 700 guests to celebrate the importance of agriculture and farmers to the community, the nation and the world.

    • Committee Member

      15 in 5 Early Childhood Project
      • Children
      2006 2008 (2 years)

      An effort to improve local young childrens' access to early childhood education, the key to success in school and life.

    • Board Member

      Witwer Senior Center
      • Social Services
      2007 2012 (5 years)

      The Witwer Senior Center in Cedar Rapids provides nutrition, companionship and activities to hundreds of seniors.

    • Member of Advisory Board

      Witwer Senior Center
      • Social Services
      2012 present (2 years)

      The Witwer Senior Center is part of Aging Services, Inc. and provides activities and companionship to area senior citizens.

    • Board Member

      Cedar Rapids Rotary West
      • Social Services
      2010 present (4 years)

      Rotary is an international organization with a specific interest in alleviating human suffering through the elimination of polio worldwide, improving sanitation and helping provide clean water. Rotary West is working to provide clean water to a village in Ghana, raises money through an annual pancake breakfast for contributions to community charitable organizations and funding scholarships for Kirkwood Community College students and supports education in various ways.

    • Committee Member

      Cedar Rapids Rotary West
      • Disaster and Humanitarian Relief
      2008 2010 (2 years)

      Cedar Rapids Rotary clubs provided flood victims with vouchers for new appliances when they moved back into their homes.

    • Committee Member

      Cedar Rapids Rotary West
      • Poverty Alleviation
      2013 present (1 year)

      The Ghana Water Committee oversees and facilitates the donation of a water system for a village in Ghana.

    • Big Brother

      Big Brothers Big Sisters of Cedar Rapids & East Central Iowa
      • Children
      2007 2011 (4 years)

      My wife and I together mentored Jake, who was 10 when we met him.

    • Member of Iowa State Board

      Better Business Bureau
      • Economic Empowerment
      2010 2013 (3 years)

      The Better Business Bureau encourages honest business practices and provides public access to business and charity evaluations by the Bureau.

    • Member of Cedar Rapids - Iowa City Advisory Council

      Better Business Bureau
      • Economic Empowerment
      2009 2012 (3 years)
    • Development Committee Member

      Greater Cedar Rapids Economic Alliance
      • Economic Empowerment
      2012 present (2 years)

      Focused on development and improvement of downtown Cedar Rapids.

    • Member Downtown Housing Working Group

      Greater Cedar Rapids Economic Alliance
      • Economic Empowerment
      2012 present (2 years)

      Work to develop attractive housing opportunities in downtown Cedar Rapids, an important key to developing retail business.

    • Member Downtown Marketing & Beautification Working Group

      Greater Cedar Rapids Economic Alliance
      • Economic Empowerment
      2012 present (2 years)

      This working group is charged with improving the appearance and visibility of downtown Cedar Rapids and its attractions.

  • Volunteer Interests

    • Causes I care about:

      • Children
      • Human Rights
      • Social Services
    • Organizations I support:

      • United Way of East Central Iowa
      • Better Business Bureau
      • Rotary International
      • Cedar Rapids Celebration of Agriculture Committee
      • Big Brothers Big Sisters of Cedar Rapids & East Central Iowa
      • Cedar Rapids Rotary West
      • Witwer Senior Center
      • Cedar Rapids Metro Economic Alliance
      • Greater Cedar Rapids Economic Alliance

Dan Wiese's Publications

  • A New Look at Adoption/Diffusion

    • AgriMarketing
    • 1982
    Authors: Dan Wiese

    Iowa State researchers and CMF&Z join forces to update how and why farmers make decisions.

  • Adopting New Ideas: A Marketing Model

    • Young & Rubicam World 17
    • December 1983
    Authors: Dan Wiese

    How to have a clear understanding of how new ideas will be accepted using the Adoption/Diffusion Model.

  • Let's Demilitarize Agri-Marketing

    • AgriMarketing
    • March 1989
    Authors: Dan Wiese

    Customers don't deserve to be "targets" or to be "rifled."

  • Put to the Test

    • AgriMarketing
    • April 1988
    Authors: Dan Wiese, Charlie Teague

    The role research plays in the Advertising Game.

  • Service Economy Creates Marketing Challenges

    • Iowa Commerce
    • October 1990
    Authors: Dan Wiese

    Services need marketing just as products do.

  • How to be Your Own Best Researcher

    • Iowa Commerce
    • May 1991
    Authors: Dan Wiese

    The first research you should do is to look to see if what you need already exists and how to find it.

  • Delivering the Desired Results

    • Quirk's Marketing Research Review
    • November 2011
    Authors: Dan Wiese

    Iowa city finds mail survey fits its needs as the best way to measure citizen opinions on existing and potential city services.

Dan Wiese's Skills & Expertise

  1. Market Research
  2. Marketing Research
  3. Focus Groups
  4. Advertising Research
  5. Quantitative Research
  6. Strategy
  7. Advertising
  8. Marketing
  9. Marketing Strategy
  10. Analysis
  11. Primary Research
  12. Customer Insight
  13. Questionnaire Design
  14. Qualitative Research
  15. Survey Design
  16. Segmentation
  17. Start-ups
  18. Consumer Behaviour
  19. Positioning
  20. Strategic Planning
  21. Research Design
  22. Questionnaires
  23. Leadership
  24. Research
  25. Competitive Intelligence
  26. Public Speaking
  27. Business Development
  28. Online Research
  29. Ethnography
  30. Report Writing
  31. Product Development
  32. Project Planning
  33. Qualitative Market Research
  34. Data Collection
  35. Market Analysis
  36. Brand Development
  37. Copy Testing
  38. Data Analysis
  39. Analytics
  40. New Business Development
  41. Online Marketing
  42. Survey
  43. Consumer Insights
  44. Survey Research
  45. Statistics
  46. Online Moderation
  47. Surveying
  48. Budgets
  49. Diffusion Of Innovation
  50. Sales

View All (50) Skills View Fewer Skills

Dan Wiese's Education

Iowa State University

BS, Statistics


Activities and Societies: Baseball Marching Band Concert Band Symphony Orchestra

Bennett High School

Dan Wiese's Additional Information


Sports, especially U of Iowa football, wrestling, women's basketball Travel

Groups and Associations:

Cedar Rapids Rotary West American Advertising Federation: Cedar Rapids - Iowa City, AAF: CR - IC Advisory Board Witwer Senior Center Board Mt. Mercy College Students in Free Enterprise Business Advisory Board Cornbelt Chapter of National AgriMarketing Association Iowa 4-H Foundation Advisory Board Cedar Rapids Celebration of Agriculture Committee Cedar Rapids Early Childhood Education Committee Cedar Rapids Better Business Bureau Advisory Board Corridor Better Business Bureau Advisory Council Greater Iowa Better Business Bureau Board United Way of East Central Iowa Marketing Committee Cedar Rapids Metro Economic Alliance: Development Committee

Honors and Awards:

Who’s Who in America, Who's Who in the World, Who's Who in Finance & Industry, Who's Who in Advertising, Who's Who in Media and Communications, Who's Who in the Midwest

American Advertising Federation: Cedar Rapids-Iowa City: 1988 Service Award, 1990 Ad Person of the Year, Hall of Fame 2003

Rotary Paul Harris Fellow

Contact Dan for:

  • consulting offers
  • new ventures
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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