Dan Wiencek

Current

• Managing Editor at Abercrombie & Kent

Past

• Associate Marketing Manager at McGraw-Hill
• Senior Copywriter at McGraw-Hill

Education

• Purdue University
• Western Illinois University

Connections

45 connections

Industry

Writing and Editing

Websites

• My Website

Dan Wiencek’s Summary

A copywriter, creative director and marketing specialist with first-rate writing and communication skills, a passion for technology, and the ability to lead and to pursue new ideas. Experience includes extensive written marketing communication, creative direction, sales support, product and corporate branding, customer service, project management, and copy editing.

Dan Wiencek’s Experience

• Managing Editor

  Abercrombie & Kent

  (Privately Held; 1001-5000 employees; Leisure, Travel & Tourism industry)

  November 2006 — Present (2 years 9 months)

  I am primarily responsible for implementing the written "voice" of Abercrombie & Kent in North America. I oversee, or write directly, a wide range of marketing collateral including seasonal brochures, direct and electronic mail, B2B communication, advertisements, and online copy. I also manage the content and production of Abercrombie & Kent magazine three times a year. I assist the Creative Services Director in managing a comprehensive slate of time- and budget-sensitive projects and supervise two full-time and one part-time staff member.

• Associate Marketing Manager

  McGraw-Hill

  (Public Company; 10,001 or more employees; MHP; Publishing industry)

  January 2005 — November 2006 (1 year 11 months)

  Responsible for marketing, sales support and customer support for a cross-disciplinary list of textbooks worth approximately $10 million in annual revenue. Activities include working with authors to compile timely and accurate information about upcoming products; coordinating with editorial and production staff; maintaining product information in sales and production databases; conceiving, writing and executing direct marketing efforts; and working directly with customers and sales staff to quickly answer questions and resolve product issues.

• Senior Copywriter

  McGraw-Hill

  (Public Company; 10,001 or more employees; MHP; Publishing industry)

  January 2000 — December 2004 (5 years)

  Conceived, wrote, and oversaw the production of electronic and direct mail advertising for business textbooks and educational products; hired and supervised a seasonal copywriting intern; and managed product and marketing information on numerous titles for customers and sales representatives.

Dan Wiencek’s Education

• Purdue University

  MA , English , 1994 — 1997

  Graduated with 4.0 GPA.

  Activities and Societies:

  Editor and columnist for Purdue Exponent; editor of Sycamore Review literary magazine

• Western Illinois University

  BA , English , 1990 — 1994

  Graduated magna cum laude with a 3.8 GPA, and a 4.0 GPA in major courses.

  Activities and Societies:

  Sigma Tau Delta (English honors society), literary magazine

Additional Information

Dan Wiencek’s Websites:

• My Website

Dan Wiencek’s Interests:

Professional interests: marketing, writing, branding, computers and creative software

Dan Wiencek’s Groups:

•    Apple Macintosh
•    Advertising Copywriting

Dan Wiencek’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• job inquiries
• reference requests
• getting back in touch