Dan Wallace
Creative Director & Innovation Catalyst
- Location
- Greater Minneapolis-St. Paul Area
- Industry
- Marketing and Advertising
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Dan Wallace's Overview
- Current
-
- Innovation Catalyst at Catalytic Innovation
- Creative Director at Idea Food, Inc.
- Past
-
- VP Programming at American Marketing Association
- Account Management at Fallon
- Education
-
- University of Saint Thomas
- Arizona State University
- Recommendations
-
38 people have recommended Dan
- Connections
-
500+ connections
- Websites
Dan Wallace's Summary
My work passion is providing products and services that help individuals and organizations learn, create and grow.
The ideal client is facing dramatic change and/or in search of transformational growth. When it is time to execute, I can draw upon a large and diverse network of talented colleagues and specialists.
Depending on the client need, I can work as an innovation catalyst, creative director and writer. During each engagement I work to transfer knowledge, skills, insights, ideas and contacts.
(Idea Food is also developing and marketing several products that help people learn, create and grow. More on this later.)
Representative Clients: Abbot Downing; Apple; BioMedix; 3M; Cargill; Churchill Financial; City of Minneapolis; Design Ahead; e-fortunecookie.com; Fredrikson & Byron; Ehlers; Experience Engineering; Hamline University; IBM; Microsoft; Mindware; Murray's; Palomino; PETCO; PDI Ninth House; REGIS; Research International; RSM McGladrey; Snap Fitness; Summit Brewing; Target; Tuesday Morning; Twill by Scott Dayton; Toys R' Us; The Hill Library; The Prouty Project; United Way; Wilson Learning; Yoplait.
To talk about your situation, call 612 701 9005.
Or e-mail dan(at) ideafood.com.
Dan Wallace's Experience
Innovation Catalyst
Catalytic Innovation
January 2012 – Present (5 months) Minneapolis, Minnesota
Catalytic Innovation is a service offering between Idea Food, Inc. and partner Jeffry Brown. We focus on turning something good into something superb. Working with leaders and teams, we help transform cultures to become more responsive, innovative and aligned.
Creative Director
Idea Food, Inc.
Privately Held; 1-10 employees; Marketing and Advertising industry
June 1986 – Present (26 years) Greater Minneapolis-St. Paul Area
Idea Food began as "Dan Wallace, Copywriter" and I wrote everything from direct response TV ads to brochures to fortune cookie messages. During these years I worked on more than 500 brands and collaborated with dozens of talented designers, art directors, illustrators, photographers and videographers.
Messerli & Kramer asked me to represent them as an ad agency, and "Dan Wallace, Copywriter" became the virtual agency "Dan Wallace, et al." Other clients included The Bureau and Palomino Euro Bistro.
I started Idea Food in 2001 to provide food for thought and creative direction for and with companies, agencies, design firms and consultants. Idea Food is also the brand name for several products that help people learn, create and grow.
VP Programming
American Marketing Association
Nonprofit; 51-200 employees; Marketing and Advertising industry
2000 – 2001 (1 year)
Over seven years with the AMA I heard more than 100 speakers and met many new colleagues. I still plan on attending two learning events every week.
Account Management
Fallon
Public Company; 51-200 employees; Marketing and Advertising industry
1984 – 1986 (2 years)
Worked on The Wall Street Journal, Coleman, MedCenters and Murray's Steakhouse. Fallon had just won Advertising Age Agency Of The Year, and I sat across the hall from the most recognized writers and art directors in the industry. It was a heady time. Working there inspired me to switch from account management to copywriting.
Dan Wallace's Skills & Expertise
Dan Wallace's Education
University of Saint Thomas
Executive MBA, Business
1996 – 1998
Activities and Societies: The program was all about teamwork and class conversation, based on systems thinking.
Arizona State University
BS, Marketing
1977 – 1982
Dan Wallace's Additional Information
- Websites:
- Honors and Awards:
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AIGA National
Radio Best
Telly
The Show
Graphis Posters
New York Type Director's Club
Legal Marketing Association "Your Honor Award"
Ten By Ten (100 Top Posters)
Awards in Fine Art Competitions
Contact Dan for:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
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