LinkedInDan Wallace

Dan Wallace

Brand Building, Creative Direction & Writing

Greater Minneapolis-St. Paul Area
Marketing and Advertising
  1. Idea Food, Inc.
  1. American Marketing Association,
  2. Dan Wallace et al.,
  3. Fallon
  1. University of Saint Thomas
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Idea Food, Inc.

Idea Food, Inc.


– Present

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Collaborate with teams to build strong brands. Allied with Kris LaFavor of Design Ahead ( and an established network of talented consultants and communicators. Ideal clients have 10 to 1,000 employees and are looking for transformative growth.

Will publish the book "NOW HOW (Question Sets for Innovators, Entrepreneurs & Leaders)" with Jeff Brown in 2015, and "The Physics of Brand" with Aaron Keller and Renee Marino through HOW Books in 2016. Member of The Red Team at The Prouty Project, a management consulting firm. I co-work at CoCo on the Minneapolis Grain Exchange trading floor.

Areas of expertise include Marketing & Brand Strategy, Creative Direction and Copywriting. Recent projects include:

* Repositioned and Rebranded SAP Partner through New Website
* Repositioned and Rebranded Executive Outplacement Firm
* Created Website & Social Media Plan for Non-Profit Community Portal
* Positioned Merger to Employees of Two Fortune 500 Firms
* Wrote Blog Posts on Content Marketing
* Developed Branded Artwork for a Beauty School
* Designed Tools to Enhance Competence in Global Company
* Planned Websites for 360 Assessments & Social Learning Communities
* Designed Lenticular Graphics to Promote Pro-Social Behavior

Clients include: Apple; 3M; City of Minneapolis; Experience Engineering; Family Housing Fund; Hamline University; IBM; Korn Ferry; Microsoft; Mindware; Navigate Forward; Navitor; PETCO; Phillips 66; The Prouty Project; REGIS; Research International; RSM McGladrey; Snap Fitness; Summit Brewing; Target; Tuesday Morning; Twill; Toys R' Us; United Way; Wilson Learning; Yoplait.

Twitter: @ideafood
Amazon Book Reviews:



Idea Food, Inc.
– Present (14 years 6 months)Greater Minneapolis-St. Paul Area

Idea Food services include marketing strategy, branding and marketing communications. Products include conceptual artwork for offices and corporate learning systems.

VP Programming

American Marketing Association
(1 year)

Creative Director

Dan Wallace et al.
(13 years 11 months)Greater Minneapolis-St. Paul Area

I began working as a freelance copywriter and the business grew into a marketing agency for information technology firms and internet companies.

Account Management

(2 years)

Worked on The Wall Street Journal, Coleman, MedCenters and Murray's Steakhouse. Fallon had just won Advertising Age Agency Of The Year, and I sat across the hall from the most recognized writers and art directors in the world.


  • Marketing Strategy
  • Creative Direction
  • Copywriting
  • Marketing Communications
  • Social Media Marketing
  • Entrepreneurship
  • Brand Development


University of Saint Thomas

Executive MBA, Business

Activities and Societies: The program was all about teamwork and class conversation, based on systems thinking.

Honors & Awards

AIGA National
Radio Best
The Show
Graphis Posters
New York Type Director's Club
Legal Marketing Association "Your Honor Award"
Ten By Ten (100 Top Posters)
Awards in Fine Art Competitions
Presented twice at IIR Innovation Convergence
Co-Winner of National Award for HR Innovation
Semi-Finalist 2013 Minnesota Cup

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