Dan Wallace

Current

• Owner at Idea Food, Inc.

Past

• VP Programming at American Marketing Association
• Account Management at Fallon

Education

• University of Saint Thomas
• Arizona State University

Recommended

29 people have recommended Dan

Connections

500+ connections

Industry

Marketing and Advertising

Websites

• Amazon Book Reviews
• Twitter

Dan Wallace’s Summary

I work with leaders to increase sales and profitability through new marketing strategies, creative direction and writing. My process is collaborative. The focus is on results.

Companies, agencies and design firms work with me to help coin new brand names, position brands, develop integrated marketing strategies — and to conceive and write new advertisements, direct response campaigns, collateral materials and web sites. I am also frequently called to help with social media marketing strategy. To implement projects I can organize and lead teams drawn from an established network of talented specialists.

I work by the project, by the hour, or on retainer. Some clients (e.g., Honeywell, Star Tribune, Martin Williams) have hired me to work on their site to provide strategic support and creative output.

Representative Clients: Apple; BioMedix; BuildAnApp.com; Churchill Financial; City of Minneapolis; Design Ahead; e-fortunecookie.com; Fredrikson & Byron; Experience Engineering; Hamline University; IBM; Leonard, Street & Deinard; Murray's; Palomino; PDI; Research International; Summit Brewing; Target; Twill by Scott Dayton: The Hill Library; The Prouty Project; United Way; Wealth Enhancement Group; Wilson Learning; Wize.com; Yoplait.

To find out if I am a good fit for your challenge, text or call my cell at 612-701-9005. Or send an e-mail to dan@ideafood.com. I will happily point you to the right talent if your needs are beyond my capabilities.

Dan Wallace’s Specialties:

Integrated Marketing Strategy and Plans;
Social Media Marketing;
Brand Positioning;
Writing and Co-Writing;
Naming;
Creative Direction;
Marketing Coaching;
Talent Searches;
Second Opinions.

Dan Wallace’s Experience

• Owner

  Idea Food, Inc.

  (Marketing and Advertising industry)

  June 1986 — Present (23 years 10 months)

  My company started as "Dan Wallace, Copywriter" and I wrote everything from direct response TV ads to brochures to fortune cookie messages. During these years I worked on more than 500 brands and collaborated with dozens of talented designers, art directors, illustrators, photographers and videographers.
  
  In 1994 Messerli & Kramer asked me to represent them as an ad agency, and "Dan Wallace, Copywriter" became the virtual agency "Dan Wallace, et al." Other agency clients included The Bureau and Palomino Euro Bistro.
  
  I started Idea Food in 2001 to provide marketing strategy and marketing communications for companies, agencies, design firms and consultants. Idea Food is also the brand name for two product lines in the marketplace — including SKUs at retail and intellectual property licenses to Fortune 500 companies.

• VP Programming

  American Marketing Association

  (Non-Profit; Marketing and Advertising industry)

  2000 — 2001 (1 year )

  The AMA was an important part of my life for seven years. I was active in programming, heard more than 100 speakers, and met many new colleagues.

• Account Management

  Fallon

  (Public Company; Marketing and Advertising industry)

  1984 — 1986 (2 years )

  The two main account teams I worked with served The Wall Street Journal and Coleman Companies. I learned about the collaborative nature of the creative process at Fallon.

Dan Wallace’s Education

• University of Saint Thomas

  Executive MBA , Business , 1996 — 1998

  This program was based on Systems Thinking, personal real-world case studies and team work.

• Arizona State University

  BS , Marketing , 1977 — 1982

  Activities and Societies:

  At ASU I engaged with partners in two entrepreneurial ventures. I worked as a swimming instructor, framing carpenter, lifeguard at Big Surf, shoe salesperson at Mervin's, and door-to-door cable TV salesman. I also sold TV and radio time.

Additional Information

Dan Wallace’s Websites:

• Amazon Book Reviews
• Twitter

Dan Wallace’s Honors:

AIGA National
Radio Best
Telly
The Show
Graphis Posters
New York Type Director's Club
Legal Marketing Association "Your Honor Award"
Ten By Ten (100 Top Posters)
Awards in Fine Art Competitions

Dan Wallace’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch