Dan Wallace
Marketing Counsel, Creative Direction & Writing
- Location
- Greater Minneapolis-St. Paul Area
- Industry
- Marketing and Advertising
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Dan Wallace's Overview
- Current
-
- Owner at Idea Food, Inc.
- Past
-
- VP Programming at American Marketing Association
- Account Management at Fallon
- Education
-
- University of Saint Thomas
- Arizona State University
- Recommendations
-
37 people have recommended Dan
- Connections
-
500+ connections
- Websites
Dan Wallace's Summary
I work with leaders and teams on marketing and innovation projects. My ideal clients are facing dramatic change or in search of rapid growth. When it is time to execute, I can draw upon a large and diverse network of talented colleagues and specialists.
Depending on the client need, I can work as an innovation catalyst, strategist, creative director and writer. During each engagement I seek to transfer knowledge, skills, ideas and contacts.
I work by the project, hour, or on retainer as ongoing counsel. Some clients (e.g., Honeywell, Star Tribune, Martin Williams) have me work on site.
(Idea Food is also developing and marketing several products that help people learn, create and grow. More on this later.)
Representative Clients: Apple; BioMedix; 3M; Cargill; Churchill Financial; City of Minneapolis; Design Ahead; e-fortunecookie.com; Fredrikson & Byron; Ehlers; Experience Engineering; Hamline University; IBM; Microsoft; Mindware; Murray's; Palomino; PETCO; PDI Ninth House; Regis; Research International; RSM McGladrey; Snap Fitness; Summit Brewing; Target; Tuesday Morning; Twill by Scott Dayton; Toys R' Us; The Hill Library; The Prouty Project; United Way; Wilson Learning; Yoplait.
To see if I am a good fit for your challenge, call 612 701 9005.
Or e-mail dan(at) ideafood.com.
Specialties
Product Development;
Brand Positioning;
Innovation Catalyst;
Integrated Marketing;
Direct Marketing;
RFPs For Websites;
Social Media Integration;
Writing and Co-Writing;
Naming;
Creative Direction;
Marketing Coaching;
Virtual Teams;
Talent Searches;
Second Opinions.
Dan Wallace's Experience
Owner
Idea Food, Inc.
Privately Held; 1-10 employees; Marketing and Advertising industry
June 1986 – Present (25 years 9 months)
Idea Food began as "Dan Wallace, Copywriter" and I wrote everything from direct response TV ads to brochures to fortune cookie messages. During these years I worked on more than 500 brands and collaborated with dozens of talented designers, art directors, illustrators, photographers and videographers.
In 1994 Messerli & Kramer asked me to represent them as an ad agency, and "Dan Wallace, Copywriter" became the virtual agency "Dan Wallace, et al." Other clients included The Bureau and Palomino Euro Bistro.
I started Idea Food in 2001 to provide food for thought and creative direction to companies, agencies, design firms and consultants. Idea Food is also the brand name for several products that help people learn, create and grow.
VP Programming
American Marketing Association
Nonprofit; 51-200 employees; Marketing and Advertising industry
2000 – 2001 (1 year)
Over seven years with the AMA I heard more than 100 speakers and met many new colleagues. I still plan on attending two learning events every week.
Account Management
Fallon
Public Company; 51-200 employees; Marketing and Advertising industry
1984 – 1986 (2 years)
Worked on The Wall Street Journal, Coleman, MedCenters and Murray's Steakhouse. Fallon had just won Advertising Age Agency Of The Year, and I sat across the hall from the most recognized writers and art directors in the industry. It was a heady time. Working there inspired me to switch from account management to copywriting.
Dan Wallace's Skills & Expertise
- Marketing Strategy
- Creative Direction
- Copywriting
- Naming
- Branding
- Internal Branding
- Marketing Communications
- Integrated Marketing
- Interactive Marketing Strategy
- Social Media Marketing
- Product Development
- Advertising
- Direct Marketing
- Retail
- Technology
- Higher Education
- Consulting
- Management Consulting
- Executive Coaching
- Facilitating
- Talent Scouting
- Innovation Development
- Social Media
- Brand Development
- Creative Development
- Culture Change
- Digital Strategy
- Digital Marketing
Dan Wallace's Education
University of Saint Thomas
Executive MBA, Business
1996 – 1998
Activities and Societies: The program was all about teamwork and class conversation, based on systems thinking.
Arizona State University
BS, Marketing
1977 – 1982
Dan Wallace's Additional Information
- Websites:
- Honors and Awards:
-
AIGA National
Radio Best
Telly
The Show
Graphis Posters
New York Type Director's Club
Legal Marketing Association "Your Honor Award"
Ten By Ten (100 Top Posters)
Awards in Fine Art Competitions
Contact Dan for:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
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