Dan Wallace

Dan Wallace

Creative Director & Innovation Catalyst

Location
Greater Minneapolis-St. Paul Area
Industry
Marketing and Advertising

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Dan Wallace's Overview

Current
  • Innovation Catalyst at Catalytic Innovation
  • Creative Director at Idea Food, Inc.
Past
Education
  • University of Saint Thomas
  • Arizona State University
Recommendations

38 people have recommended Dan

Connections

500+ connections

Websites

Dan Wallace's Summary

My work passion is providing products and services that help individuals and organizations learn, create and grow.

The ideal client is facing dramatic change and/or in search of transformational growth. When it is time to execute, I can draw upon a large and diverse network of talented colleagues and specialists.

Depending on the client need, I can work as an innovation catalyst, creative director and writer. During each engagement I work to transfer knowledge, skills, insights, ideas and contacts.

(Idea Food is also developing and marketing several products that help people learn, create and grow. More on this later.)

Representative Clients: Abbot Downing; Apple; BioMedix; 3M; Cargill; Churchill Financial; City of Minneapolis; Design Ahead; e-fortunecookie.com; Fredrikson & Byron; Ehlers; Experience Engineering; Hamline University; IBM; Microsoft; Mindware; Murray's; Palomino; PETCO; PDI Ninth House; REGIS; Research International; RSM McGladrey; Snap Fitness; Summit Brewing; Target; Tuesday Morning; Twill by Scott Dayton; Toys R' Us; The Hill Library; The Prouty Project; United Way; Wilson Learning; Yoplait.

To talk about your situation, call 612 701 9005.

Or e-mail dan(at) ideafood.com.

Dan Wallace's Experience

Innovation Catalyst

Catalytic Innovation

January 2012Present (5 months) Minneapolis, Minnesota

Catalytic Innovation is a service offering between Idea Food, Inc. and partner Jeffry Brown. We focus on turning something good into something superb. Working with leaders and teams, we help transform cultures to become more responsive, innovative and aligned.

Creative Director

Idea Food, Inc.

Privately Held; 1-10 employees; Marketing and Advertising industry

June 1986Present (26 years) Greater Minneapolis-St. Paul Area

Idea Food began as "Dan Wallace, Copywriter" and I wrote everything from direct response TV ads to brochures to fortune cookie messages. During these years I worked on more than 500 brands and collaborated with dozens of talented designers, art directors, illustrators, photographers and videographers.

Messerli & Kramer asked me to represent them as an ad agency, and "Dan Wallace, Copywriter" became the virtual agency "Dan Wallace, et al." Other clients included The Bureau and Palomino Euro Bistro.

I started Idea Food in 2001 to provide food for thought and creative direction for and with companies, agencies, design firms and consultants. Idea Food is also the brand name for several products that help people learn, create and grow.

Nonprofit; 51-200 employees; Marketing and Advertising industry

20002001 (1 year)

Over seven years with the AMA I heard more than 100 speakers and met many new colleagues. I still plan on attending two learning events every week.

Account Management

Fallon

Public Company; 51-200 employees; Marketing and Advertising industry

19841986 (2 years)

Worked on The Wall Street Journal, Coleman, MedCenters and Murray's Steakhouse. Fallon had just won Advertising Age Agency Of The Year, and I sat across the hall from the most recognized writers and art directors in the industry. It was a heady time. Working there inspired me to switch from account management to copywriting.

Dan Wallace's Education

University of Saint Thomas

Executive MBA, Business

19961998

Activities and Societies: The program was all about teamwork and class conversation, based on systems thinking.

Arizona State University

BS, Marketing

19771982

Dan Wallace's Additional Information

Websites:
Honors and Awards:

AIGA National
Radio Best
Telly
The Show
Graphis Posters
New York Type Director's Club
Legal Marketing Association "Your Honor Award"
Ten By Ten (100 Top Posters)
Awards in Fine Art Competitions

Contact Dan for:

  • career opportunities
  • consulting offers
  • new ventures
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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