Dan Wallace

Dan Wallace

Brand Building, Creative Direction & Writing

Greater Minneapolis-St. Paul Area
Marketing and Advertising

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Dan Wallace's Overview


500+ connections


Dan Wallace's Summary

I work with leaders to build brand inside and outside of their organizations. I'm a member of The Red Team at The Prouty Project, a management consulting firm. I collaborate regularly with Design Ahead and other colleagues at CoCo Minneapolis.

Core competencies include Marketing Strategy, Brand Building, Creative Direction and Copywriting. Recent projects include:

* Repositioned and Rebranded SAP Partner firm
* Repositioned and Rebranded Executive Outplacement firm
* Created Website & Social Media Plan for Non-Profit Community Portal
* Positioned merger to employees of two Fortune 500 Firms
* Wrote blog posts on Content Marketing
* Developed Branded Artwork for Trade Schools
* Designed Tools to Enhance Competence in Global Company
* Planned Websites for 360 Assessments & Social Learning Communities
* Designed Lenticular Graphics to Promote Pro-Social Behavior

Clients include: Apple; 3M; City of Minneapolis; Experience Engineering; Family Housing Fund; Hamline University; IBM; Korn Ferry; Microsoft; Mindware; Navigate Forward; Navitor; PETCO; Phillips 66; The Prouty Project; REGIS; Research International; RSM McGladrey; Snap Fitness; Summit Brewing; Target; Tuesday Morning; Twill; Toys R' Us; United Way; Wilson Learning; Yoplait.

Twitter: @ideafood
Amazon Book Reviews: http://bit.ly/DWreviews

Dan Wallace's Experience


Idea Food, Inc.

Privately Held; 1-10 employees; Marketing and Advertising industry

June 2000Present (14 years 5 months) Greater Minneapolis-St. Paul Area

Idea Food services include marketing strategy, branding and marketing communications. Products include conceptual artwork for offices and corporate learning systems.

Nonprofit; 51-200 employees; Marketing and Advertising industry

20002001 (1 year)

Creative Director

Dan Wallace et al.

July 1986May 2000 (13 years 11 months) Greater Minneapolis-St. Paul Area

I began working as a freelance copywriter and the business grew into a marketing agency for information technology firms and internet companies.

Account Management


Public Company; 51-200 employees; Marketing and Advertising industry

19841986 (2 years)

Worked on The Wall Street Journal, Coleman, MedCenters and Murray's Steakhouse. Fallon had just won Advertising Age Agency Of The Year, and I sat across the hall from the most recognized writers and art directors in the world.

Dan Wallace's Skills & Expertise

  1. Marketing Strategy
  2. Creative Direction
  3. Copywriting
  4. Marketing Communications
  5. Social Media Marketing
  6. Entrepreneurship
  7. Brand Development

Dan Wallace's Education

University of Saint Thomas

Executive MBA, Business


Activities and Societies: The program was all about teamwork and class conversation, based on systems thinking.

Arizona State University

BS, Marketing


Dan Wallace's Additional Information

Honors and Awards:

AIGA National
Radio Best
The Show
Graphis Posters
New York Type Director's Club
Legal Marketing Association "Your Honor Award"
Ten By Ten (100 Top Posters)
Awards in Fine Art Competitions
Presented twice at IIR Innovation Convergence
Co-Winner of National Award for HR Innovation
Semi-Finalist 2013 Minnesota Cup

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