Working with Leaders to Build Brand into Business
- Greater Minneapolis-St. Paul Area
- Marketing and Advertising
Dan Wallace's Overview
- University of Saint Thomas
- Arizona State University
40 people have recommended Dan
Dan Wallace's Summary
I work with leaders to build brand into the business by improving the customer experience, attracting new customers and creating new value.
The ideal client is facing dramatic change and is in search of transformational growth. When it is time to execute a plan, I draw upon a network of talented specialists.
Depending on the client need, I can work as a business and marketing strategist, creative director, writer and project leader. During each engagement I work to transfer knowledge, skills, insights, ideas and contacts.
Representative Clients: Abbot Downing; Apple; BioMedix; 3M; Cargill; Churchill Financial; City of Minneapolis; Design Ahead; e-fortunecookie.com; Fredrikson & Byron; Ehlers; Experience Engineering; Hamline University; IBM; Microsoft; Mindware; Murray's; Palomino; PETCO; PDI Ninth House; REGIS; Research International; RSM McGladrey; Snap Fitness; Summit Brewing; Target; Tuesday Morning; Twill by Scott Dayton; Toys R' Us; The Hill Library; The Prouty Project; United Way; Wilson Learning; Yoplait.
To talk about your situation, call 612 701 9005.
Or e-mail dan(at) ideafood.com.
Dan Wallace's Experience
Strategist & Creative Director
Privately Held; 1-10 employees; Marketing and Advertising industry
June 1986 – Present (27 years) Greater Minneapolis-St. Paul Area
Idea Food began as "Dan Wallace, Copywriter." I wrote everything from direct response TV ads to positioning statements to fortune cookie messages. During these years I worked on hundreds of brands in collaboration with many talented designers, art directors, illustrators, photographers and videographers.
Messerli & Kramer asked me to represent them as thier advertising agency, and "Dan Wallace, Copywriter" became "Dan Wallace, et al." Our clients also included The Bureau and Palomino Euro Bistro. We also worked on marketing strategies for many dot.com and technology firms.
After the tech crash of 2000 I re-launced as Idea Food to provide food for though and creative services to management consultancies, mid-sized B2B companies and design firms. Through consulting work with The Prouty Project, PDI Ninth House and Experience Engineering I saw how "branding" is primarily a result of the purpose of an enterprise and how they operate.
In 2010 I created Good Signs: tools people use to learn, create and grow. Currently this product is in closed beta. We have made seven sales to Fortune 500 companies.
Privately Held; 1-10 employees; Education Management industry
September 2010 – Present (2 years 9 months) Minnneapolis
The purpose of Good Signs is to make products people use to learn, create and grow. We are currently in closed beta and have made sales to seven Fortune 500 companies. Our central insight is that behavior changes when experiences include powerful powerful symbols that evoke personal stories.
Nonprofit; 51-200 employees; Marketing and Advertising industry
2000 – 2001 (1 year)
Over seven years with the AMA I heard more than 100 speakers and met many new colleagues. I still try to attend two learning events every week.
Public Company; 201-500 employees; Marketing and Advertising industry
1984 – 1986 (2 years)
Worked on The Wall Street Journal, Coleman, MedCenters and Murray's Steakhouse. Fallon had just won Advertising Age Agency Of The Year, and I sat across the hall from the most recognized writers and art directors in the industry. It was a heady time. Working there inspired me to switch from account management to copywriting.
Dan Wallace's Skills & Expertise
Dan Wallace's Education
University of Saint Thomas
Executive MBA, Business
1996 – 1998
Activities and Societies: The program was all about teamwork and class conversation, based on systems thinking.
Arizona State University
1977 – 1982
Dan Wallace's Additional Information
- Honors and Awards:
New York Type Director's Club
Legal Marketing Association "Your Honor Award"
Ten By Ten (100 Top Posters)
Awards in Fine Art Competitions
Presented twice at IIR Innovation Convergence
Contact Dan for:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch