
Business and Systems Analyst at Nicholson Kovac, Inc. and Owner, OneHitWonderCentral.com
Kansas City, Missouri Area

Business and Systems Analyst at Nicholson Kovac, Inc. and Owner, OneHitWonderCentral.com
Kansas City, Missouri Area
As an experienced interactive marketing professional with over 7 years of advertising agency experience and 8 years of internet business experience. I have built my own sites that garner a quarter million user sessions a month and have defined ERP/CRM solutions for national companies. I've even built a website for Trump Intl. Tower while at an ad agency.
My experience includes working on local, national, and international companies such as 3M, FedEx Freight, Sprint, Embarq, Embassy Suites, Trump, Missouri Department of Tourism, Socialwork p.r.n., Starwood Hotels and Norgren. My range of skills include:
- Interactive Marketing
- Email Deliverability
- Email Strategy
- Search Engine Optimization (SEO)
- Web Analytics
- Web Development (Enterprise Applications, Small static sites, Site Refreshes, eCommerce, Micro-sites, Landing Pages, Intranets and Extranets)
- User Experience
- Information Architecture
- Database Marketing
defining business requirements, problem solving, mediation, consumer generated media, web community building, user experience, usability testing, email deliverability, social media, twitter
(Marketing and Advertising industry)
October 2005 — Present (4 years 2 months)
My duties include requirements gathering and documentation for web-based software and websites.
I head up the Quality Assurance group for these products as well.
My responsibilities also include User Experience where I execute User Tests, Heuristic Evaluations, Competitive Reviews, Card Sorts and Surveys.
(Sole Proprietorship; Myself Only; Online Media industry)
January 2000 — Present (9 years 11 months)
www.onehitwondercentral.com
* Engaging and stimulating users to actively participate in the community
* Monitoring and moderating user generated content
* Creating and editing requirements, guidelines, recommendations, procedures related to community participation
* Generating ideas for new and improved community features
* Creating contests and programs to get people participating in the community
* Defining and reporting on key performance indicators
* Solicit feedback from community members to identify unmet needs and develop new services.
* Create plans for growing additional services for the community.
* Evaluate and implement technologies and processes to support member services.
* Manage banner networks, link campaigns, affiliate programs, SEO strategies.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
April 2004 — October 2005 (1 year 7 months)
Lead interactive developer in charge of gathering business requirements, developing application code and integrating creative concepts from PhotoShop files into HTML/CSS/JS/PHP/ASP.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
April 2003 — April 2004 (1 year 1 month)
My primary duties included Application development of web software in ColdFusion and ASP on IIS using SQL Server backend database. I also performed integration tasks on many of these projects. Among the many projects I worked on, I built the Trump Intl. Hotel and Tower website and a Variable Ad creation tool for a fortune 500 Hotel Chain.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
June 2000 — January 2003 (2 years 8 months)
Built and maintained online solutions built in ASP and PHP. Worked with mySQL and MS SQL Server, IIS, and Apache.
(Public Company; Marketing and Advertising industry)
1999 — 2000 (1 year )
(Public Company; 11-50 employees; Internet industry)
August 1999 — June 2000 (11 months)
My role was to integrate photoshop designs into HTML, CSS and JavaScript. I also built web applications in ColdFusion
(Privately Held; 1-10 employees; Internet industry)
September 1998 — July 1999 (11 months)
This was my entry job into the world of web development. I helped Osage Digital with just about anything that needed to be done. I worked on web and application interfaces, website designs, QA, sales calls and client training on web technologies.
(Public Company; 5001-10,000 employees; Transportation/Trucking/Railroad industry)
June 1995 — July 1999 (4 years 2 months)
Managed package sort for outbound shipments. Ran a regular pickup route in Columbia Missouri
(Educational Institution; 1-10 employees; Research industry)
May 1995 — May 1997 (2 years 1 month)
Conducted telephone-based surveys for various organizations around the region. Always for social research and not for marketing.
BA , Sociology minor Anthropology , 1994 — 1996
none , Environmental Enforcement/Sociology , 1992 — 1994
biking, wine, travel, soccer, basketball, web, fostering web communities
Family