Marketing Technology Director
Connecting Content with Data for Lead Generation & Marketing Automation
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Marketing Technology Director
I’m a data-driven content marketing and public relations pro who has a proven track record in both traditional and social media. With more than 9 years professional experience in internet marketing and outreach, I focus on integrated, multi-channel communication to help develop online communities and build buzz for companies, products, and brands.
•Developed content marketing strategies and lead nurturing campaigns that immediately increased lead generation for Fortune 100 companies.
•Implemented best practices for lead flow from CMS to CRM for systems including HubSpot, Salesforce, Marketo, Microsoft Dynamics and custom built systems.
•Consulted on marketing and sales systems integration and maintenance for sales funnel optimization.
•Analyzed and managed contact databases and user behavior in order to develop full-scale lead scoring strategies for large volume healthcare and manufacturing clients.
Previously Enterprise Data Consultant, Inbound Marketing Consultant
• Developed communication with companies including Amazon, Microsoft, Random House, and EMI Music.
• Crafted communication that lead to coverage in The New York Times, The Wall Street Journal, The Financial Times, Bloomberg News, Engadget.com, and USA Today, as well as dozens of local media outlets and publishing industry trade magazines.
• Developed and implemented a local and national media relations campaign for the Digital Bookmobile (www.digitalbookmobile.com), a nationally touring community outreach vehicle.
• Managed social media marketing for the OverDrive products and services, including Facebook pages, Twitter accounts, and the company blog.
• Crafted marketing copy for trade show exhibits and promotional material. Planned and implemented corporate media relations programs, including authoring press releases for trade and traditional media.
Public relations, communications strategy, copywriting, social media management
• Communications strategy, development support, design support
• Wrote and edited press material for release to local and national media.
• Managed design and branding of all external print material.
• Maintained organization Web site and designed national e-marketing pieces.
• Worked to establish The Ophelia Project as a resource for other youth organizations through strategic partnerships.
• Media relations, membership outreach, event planning & support, graphic design
• Wrote and edited public relations material for release to the media.
• Designed direct mailing material, including a bimonthly newsletter, with Adobe Creative Suite.
Companies that automate their lead manangement can increase revenue by 10 percent in 6 to 9 months. But not all automation is created equally. Quality content keeps leads in marketing automation workflows engaged until they are ready to buy. Discover how to create content that meets your goals and generates qualified leads.
Lead Nurturing enables brands to deliver the right content to the right person on the right channel at the right time in order to optimize and drive profitable consumer behavior by nurturing leads through the appropriate sales cycle.
Lean processes involve continuous improvement to operate more efficiently and to instill a sense of ownership by all stakeholders. Traditionally, we think of manufacturing as the primary beneficiary of lean, but any process can be improved this way, and marketing is no exception.
Discover techniques and strategies for solving your marketing challenges. The idea behind Enterprise Inbound Marketing is simple: increase revenues through marketing while making sales and marketing teams more efficient and productive using technology.
Activities and Societies: Lion Entertainment Board, Behrend Beacon, Screen Visions Film Series, Lambda Pi Eta Honor Society
Coordinator Computer Database Operations at University of Colorado Health
Greater Denver Area
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