LinkedInDan Stasiewski

Dan Stasiewski

Connecting Content with Data for Lead Generation & Marketing Automation

Location
Austin, Texas Area
Industry
Marketing and Advertising
Current
  1. Kuno Creative
Previous
  1. OverDrive, Inc.,
  2. The Ophelia Project,
  3. Erie Art Museum
Education
  1. Pennsylvania State University-Erie Campus
Recommendations15 people have recommended Dan
500+connections

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500+connections
Kuno Creative

Kuno Creative

Marketing Technology Director

– Present

View full profile

Background

Summary

I’m a data-driven content marketing and public relations pro who has a proven track record in both traditional and social media. With more than 9 years professional experience in internet marketing and outreach, I focus on integrated, multi-channel communication to help develop online communities and build buzz for companies, products, and brands.

Experience

Marketing Technology Director

Kuno Creative
– Present (3 years 3 months)Avon, OH

•Developed content marketing strategies and lead nurturing campaigns that immediately increased lead generation for Fortune 100 companies.

•Implemented best practices for lead flow from CMS to CRM for systems including HubSpot, Salesforce, Marketo, Microsoft Dynamics and custom built systems.

•Consulted on marketing and sales systems integration and maintenance for sales funnel optimization.

•Analyzed and managed contact databases and user behavior in order to develop full-scale lead scoring strategies for large volume healthcare and manufacturing clients.

Previously Enterprise Data Consultant, Inbound Marketing Consultant

Public Relations Manager

OverDrive, Inc.
(5 months)

• Developed communication with companies including Amazon, Microsoft, Random House, and EMI Music.

• Crafted communication that lead to coverage in The New York Times, The Wall Street Journal, The Financial Times, Bloomberg News, Engadget.com, and USA Today, as well as dozens of local media outlets and publishing industry trade magazines.

• Developed and implemented a local and national media relations campaign for the Digital Bookmobile (www.digitalbookmobile.com), a nationally touring community outreach vehicle.

• Managed social media marketing for the OverDrive products and services, including Facebook pages, Twitter accounts, and the company blog.

• Crafted marketing copy for trade show exhibits and promotional material. Planned and implemented corporate media relations programs, including authoring press releases for trade and traditional media.

Marketing Associate

OverDrive, Inc.
(3 years 7 months)

Public relations, communications strategy, copywriting, social media management

Communications Manager

The Ophelia Project
(less than a year)

• Communications strategy, development support, design support

• Wrote and edited press material for release to local and national media.

• Managed design and branding of all external print material.

• Maintained organization Web site and designed national e-marketing pieces.

• Worked to establish The Ophelia Project as a resource for other youth organizations through strategic partnerships.

Publicist

Erie Art Museum
(1 year 4 months)

• Media relations, membership outreach, event planning & support, graphic design

• Wrote and edited public relations material for release to the media.

• Designed direct mailing material, including a bimonthly newsletter, with Adobe Creative Suite.

Volunteer Experience & Causes

Opportunities Dan is looking for:

  • Joining a nonprofit board
  • Skills-based volunteering (pro bono consulting)

Causes Dan cares about:

  • Arts and Culture
  • Education
  • Poverty Alleviation
  • Social Services

Organizations Dan supports:

  • Austin Film Society
  • KUT Radio

Certifications

Inbound Marketing Certified Professional

HubSpot

HubSpot Certified Professional

HubSpot

Contextual Marketing Certification

HubSpot

Publications

Creating Content for Marketing Automation eBook(Link)

Kuno Creative
November 2012

Companies that automate their lead manangement can increase revenue by 10 percent in 6 to 9 months. But not all automation is created equally. Quality content keeps leads in marketing automation workflows engaged until they are ready to buy. Discover how to create content that meets your goals and generates qualified leads.

Enterprise Lead Nurturing(Link)

Kuno Creative
September 2012

Lead Nurturing enables brands to deliver the right content to the right person on the right channel at the right time in order to optimize and drive profitable consumer behavior by nurturing leads through the appropriate sales cycle.

Authors:

Lean Digital Marketing(Link)

Kuno Creative
October 2012

Lean processes involve continuous improvement to operate more efficiently and to instill a sense of ownership by all stakeholders. Traditionally, we think of manufacturing as the primary beneficiary of lean, but any process can be improved this way, and marketing is no exception.

Authors:

Enterprise Inbound Marketing: A Process to Achieve Your Marketing Goals(Link)

Kuno Creative
April 2013

Discover techniques and strategies for solving your marketing challenges. The idea behind Enterprise Inbound Marketing is simple: increase revenues through marketing while making sales and marketing teams more efficient and productive using technology.

Authors:

Honors & Awards

Communications Student of the Year

Penn State Erie, The Behrend College

Student Activities Leadership Award

Penn State Erie, The Behrend College

Skills

  • Copywriting
  • Public Relations
  • Content Marketing
  • HTML
  • HubSpot
  • Wordpress
  • Google Analytics
  • Google Adwords
  • SEO
  • SEM
  • Web Content Management
  • Microsoft Office
  • Keyword Analysis
  • Marketing Communications
  • Communications Strategy
  • Online Marketing
  • Blogging
  • Ebooks
  • Publishing
  • Email Marketing
  • Content Management
  • Media Relations
  • Web Development
  • Online Communities
  • Communication Strategy
  • Social Media Marketing
  • Facebook
  • Press Releases
  • Social Networking
  • Digital Marketing
  • Marketing Strategy
  • Copy Editing
  • Advertising
  • Writing
  • Brand Development
  • Editing
  • Newsletters
  • Web Analytics
  • E-commerce
  • Lead Generation
  • Demand Generation
  • Marketing Automation
  • CRM
  • Inbound Marketing
  • Strategic Communications
  • Marketing
  • Facebook Marketing
  • WordPress
  • New Media
  • Social Media
  • See 35+  See less

Education

Pennsylvania State University-Erie Campus

B.A., Communication and Media Studies

Activities and Societies: Lion Entertainment Board, Behrend Beacon, Screen Visions Film Series, Lambda Pi Eta Honor Society

Groups

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