Online Marketing Executive, Aviva Investors
Romford, United Kingdom
Online Marketing Executive, Aviva Investors
Romford, United Kingdom
Website and intranet management
Strategic planning
SEO / PPC
Website analytics
HTML
Email marketing
Accessibility
Online copy writing
(Investment Management industry)
August 2008 — Present (1 year)
Key Achievements:
* Played key role in launching: www.avivainvestors.com
Role:
* Improving SEO performance
* Providing SharePoint 2007 support to business
* Managing day-to-day duties for: www.investmenttutor.com & www.avivainvestors.co.uk/customer
* Manage monthly email marketing campaigns
(Non-Profit; 1001-5000 employees; Marketing and Advertising industry)
August 2005 — August 2008 (3 years 1 month)
Key Achievements:
* Introduced Microsoft SharePoint 2007 as a group wide intranet (1000 plus users). Managed project concept through to implementation (budget £120k). Including getting buy-in across the Group, managing a user group, training and offline promotion.
* Re-launched east-homes.co.uk and east-potential.org.uk (improved search position and raised site traffic by 40%)
* Re-developed east-living.co.uk (improving site accessibility in-line with RNIB current guidelines)
* Introduced new digital agencies to the Group
* Set-up email marketing to generate housing sales
Role:
* Managed and influenced strategic direction of Group websites and intranet
* Improving website traffic and user journeys
* SEO and PPC
* Lead website and intranet user groups
* Management of external website and intranet agencies
* Online copy writing/editing
(Public Company; 1001-5000 employees; Investment Management industry)
December 2000 — August 2005 (4 years 9 months)
Key Achievements:
* Re launched company wide intranet (16 offices across UK)
* Re launched www.gerrard.com
My Role:
* Managed and developed the website and intranet site
* SEO (PPC and natural search)
* Lead external website agency
* Managed technical services team on the implementation of new intranet services
(Public Company; 51-200 employees; Apparel & Fashion industry)
September 1999 — December 2000 (1 year 4 months)
My Role:
* Developing web pages using HomeSite & Dreamweaver
* Creating graphics for the site using PhotoShop and animated graphics using Flash
* Updating and maintaining the companies database system
* Worked with the Editorial team to produce detailed reports that were published onto the website
Design, everything web, Google, Man Utd