Dan Sklaire (ds@systemsresearch.com)

Current

CEO at Systems Research Corporation

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11 people have recommended Dan

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Dan Sklaire (ds@systemsresearch.com)’s Summary

- QUALITATIVE MARKET RESEARCH FOR VERY HIGH TECHNOLOGY COMPANIES, PUBLICATIONS, WEB MARKET RESEARCH, ETHNOGRAPHIC EXPERTISE - Almost 2,000 Focus Groups since 1992. We undertake the most technical of research projects, in addition to communications and marketing strategy testing. Usability/Website research. On-site ethnographic studies in high tech areas. One of the originators of TeleWeb (Telephone + Internet) focus groups.
- Incisive market research and moderator consultant serving high technology and other organizations. My background in blue-chip packaged goods marketing brings top notch expertise.
- Web Usability and content testing/optimization.
- US and International technology market Research experience including EMEA, BRIC, ASIA/PAC, BRIC areas
- More than 20 years in high technology marketing and consulting including Internet, networking, software, hardware, SMB/small medium businesses, IT marketplace. Conducted VARBusiness State of the Market Survey and Annual Report Card Studies plus hundreds of focus groups for CRN (Computer Reseller News) and CMP Media.
- Specializing in Channel / Solution Provider / VAR market research and very technical studies. We understand SPs because I founded a vertical VAR firm in the 1980's. PUBLICATION RESEARCH including CMP, Ziff Davis, WSJ, more.
- Product Management, including Procter & Gamble.
- Advertising Management including Ogilvy & Mather and Interpublic Group - major packaged goods products
- Seminar Leader and Course instructor
- Real estate investor and Website advocate for small business.

Our goal is to empower our clients through incisive, insightful market research, supporting technology companies to achieve their goals. Technology market research requires not only a depth of understanding of systems, hardware, software, networking and the Internet, but also experience and expertise in marketing. Our clients find that we'll understand both their technology AND their marketing.

Dan Sklaire (ds@systemsresearch.com)’s Specialties:

Focus Group Research Moderator USABILITY Interviews, Telephone/Internet focus groups, Surveys Website evaluations International. Network hardware/software. Critical high tech market intelligence. Global Channel Solution Provider expertise. Handle MOST technical projects, advertising evals, marcom Focus groups, Internet surveys. Sales Research + engagement sales force decision point effectiveness. Prospect Focus groups; Technology Focus Group Win/Loss Qualitative market research.

Dan Sklaire (ds@systemsresearch.com)’s Experience

CEO

Systems Research Corporation

(Privately Held; 1-10 employees; Market Research industry)

September 1992 — Present (17 years 3 months)

Enthusiastic, astute, marketing savvy tech evangelist & qualitative research moderator (2,000+ focus groups) who relentlessly digs to uncover knowledge to empower our client's success. 1997 Innovator of Teleweb (TM) Focus Groups (online w/Internet simulcast of websites, stimuli, etc.)

We get answers to your questions. 1st responsibility is to provide unbiased, clear findings of the product/service as presented. However, if if does not meet needs of the market, we can [with prior client agreement] do Green Light synergization to invent/test/optimize new alternatives.

Participants therefore assist clients to optimize their offering, without going back to the drawing board/retesting. This instantaneous reconfiguration has allowed for new alternatives which were not previously possible; it maximizes the effectiveness of the study.

SRC has also conducted research in the construction market for AFL-CIO and major labor unions. Dan Sklaire is also an active real-estate investor.