Louisville, Kentucky Area
- Current
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- Senior Vice President of Audience and Site Development at NetWorld Alliance
- Past
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- Director of Audience Development at MedTrackAlert
- Marketing Director at CNET Networks / TechRepublic
- Membership Director at TechRepublic
- Senior Circulation Manager at Ziff Davis Publishing Inc.
- Connections
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153
connections
- Industry
- Online Media
Dan Scofield’s Experience
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Senior Vice President of Audience and Site Development
NetWorld Alliance
(Privately Held; Online Media industry)
January 2008 — Present (1 year 7 months)
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Director of Audience Development
MedTrackAlert
(Privately Held; 11-50 employees; Online Media industry)
April 2007 — November 2007 (8 months)
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Marketing Director
CNET Networks / TechRepublic
(Public Company; Online Media industry)
July 2001 — April 2007 (5 years 10 months)
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Membership Director
TechRepublic
(Online Media industry)
June 1998 — June 2001 (3 years 1 month)
Prior to his current position, Dan was Membership Director for TechRepublic. He was one of TechRepublic’s first 10 employees when the company was founded in 1998. He’s been instrumental in building the site up from a venture capital funded start up to one of the web’s premiere online destinations built by IT professionals for IT professionals. He was one of the first in the industry to use a combination of highly targeted direct mail and email to build memberships from scratch to over 4 million members today.
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Senior Circulation Manager
Ziff Davis Publishing Inc.
(Public Company; Publishing industry)
January 1992 — June 1998 (6 years 6 months)
Previously, he was a Senior Circulation Manager at Ziff Davis Publishing Inc’s The Cobb Group. He specialized in the marketing of email newsletters and print journals that deliver strategic technology information and proven techniques to computer and Internet enthusiasts. He was responsible for recruiting, training, developing and managing a staff of circulation managers, circulation assistants and the business unit list manager. In addition to that he developed, budgeted and implemented long-range plans for the newsletter business. He achieved product goals using a combination of marketing sources including direct mail, online advertising banners, online order forms, company web site, email advertising, magazine advertising, cross promotions to existing customers and co-marketing with business partners.
