Dan Schawbel

Current

Evangelist at Brazen Careerist
Personal Branding Columnist at BusinessWeek
Board of Advisers at SocialTrak.com

Author and Personal Branding Expert at Me 2.0: Build a Powerful Brand to Achieve Career Success
Social Media Specialist at EMC Corporation
Founder and Publisher at Personal Branding Magazine
Personal Branding Blogger and Owner at Personal Branding Blog

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4 more...

Past

Board of Advisers at ((Echo))MyPlace
Associate Offer Marketing Specialist at EMC Corporation
Marketing Consultant at 1-800-BAKERY.COM

Client Consulting Intern at TECHTARGET
Marketing Intern at LOJACK
Global Marketing Intern at REEBOK INTL
Marketing Intern at CORPORATE INCENTIVE SOLUTIONS
Marketing/PR Intern at LYCOS
Marketing/Accounting Intern at GALAXY INTERNET SERVICES
Design Intern at CHESTNUT HILL ASSET MANAGEMENT
Computer Specialist at JMH INSURANCE

see less...

8 more...

Education

Bentley University

Recommended

16 people have recommended Dan

Connections

500+ connections

Industry

Information Technology and Services

Websites

Dan Schawbel’s Summary

I'm the leading personal branding expert for Gen-Y and the author of the bestselling career book, “Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 2009)“. It also made the New York Times summer reading list for job seekers and was one of three recommended social networking books by Shape Magazine. Fast Company calls me a “personal branding force of nature" and The New York Times considers me to be a "personal branding guru."

Recently, BusinessWeek named me as one of twenty people entrepreneurs should follow on twitter, alongside Richard Branson.

My Personal Branding Blog is consistently ranked in the top 20 marketing blogs in the world by AdAge, is the #1 job blog by Careerbuilder in 2008, and has achieved syndication from Forbes, Reuters and Fox Business. I also publish Personal Branding Magazine, am the head judge for the Personal Brand Awards and direct Personal Branding TV. I run personal branding social events and workshops in addition.

I've written articles in major magazines and online resources such as BusinessWeek, BrandWeek Magazine, PRWeek, and Advertising Age. I've been quoted in such outlets as The New York Times, NPR, The Wall Street Journal, Fast Company, ABC News, Boston Globe, and Yahoo! Finance.

Common name mispellings: Shwabel, Schwabel, Schawbell, Schwabell.

Dan Schawbel’s Specialties:

Personal Branding, Personal Branding Online, Social Media, Presentations, Graphic Design, Business Writing, Creation and Development of Marketing Material, Marketing Research, Business Plans, eMarketing, Six Sigma, Entrepreneurship, Relationship Networking

Dan Schawbel’s Experience

Evangelist

Brazen Careerist

(Privately Held; Internet industry)

September 2009 — Present (4 months)

* Supporting the brand by spreading awareness and adoption through blog posts, articles, interviews, social networks and speaking.
Personal Branding Columnist

BusinessWeek

(Public Company; MHP; Publishing industry)

July 2009 — Present (6 months)

* Recognized as the youngest BusinessWeek columnist at 25 years old.
* Published articles about personal branding, social media, HR strategies, marketing, networking, job searching and more.
* Examples of articles include a personal branding interview with Perez Hilton about Personal Branding and Build a Marketing Platform Like a Celebrity (with personal branding examples such as MC Hammer and Kathy Ireland).

For more information please see my profile http://www.businessweek.com/bios/Dan_Schawbel.htm.
Board of Advisers

SocialTrak.com

(Privately Held; Internet industry)

May 2009 — Present (8 months)

I'm advising a social media startup company called SocialTrak, which is an online online community for those who want to connect with friends and professionals in their area.

Was selected based on experience in social media and personal branding.

http://socialtrak.com
Author and Personal Branding Expert

Me 2.0: Build a Powerful Brand to Achieve Career Success

(Public Company; AMZN; Internet industry)

September 2008 — Present (1 year 4 months)

• Me 2.0 is the first book on personal branding for the millennials generation and a complete guide on using social media tools for brand building and career success.
• Received mainstream media coverage in The New York Times, The Wall Street Journal, Fast Company, Forbes, ABC News, and over 100 other media outlets.
• Became a bestselling career book immediately on launch day, reaching #1 on Amazon's job hunting list.
• Was endorsed by Daniel Pink, Marshall Goldsmith, Jay Conrad Levinson, Robert Cialdini, Al Ries, Gary Vaynerchuk and over 30 other successful people.
Social Media Specialist

EMC Corporation

(Public Company; EMC; Information Technology and Services industry)

October 2007 — Present (2 years 3 months)

• Developing social media news releases and related content, drafting proactive news pitches, and researching background information.
• Formulating strategies and driving execution of social media PR tactics in support of product launches and technology thought leadership-related initiatives.
• Overseeing reputation management, blog monitoring, podcasting, search engine optimization (SEO), community building and other social media and networking PR programs.
• Training executives and employees globally on social media, introducing them to EMC's platform and helping them establish a personal brand through blogs, wiki's and forums.
Founder and Publisher

Personal Branding Magazine

(Media Production industry)

August 2007 — Present (2 years 5 months)

This magazine provides a complete perspective on the state of personal branding from globally recognized experts. It is a quarterly magazine and sold electronically as a PDF. There are 12 well-known columnists, 2 editors, a reporter and sponsorship manager on staff. Business leaders, such as Donald Trump, Jack Welch and the Google Founders have graced the cover, with interviews from the top web luminaries, such as Philip Rosedale (founder of Second Life) and Om Malik (founder of GigaOm.com). There are over 30 regular writers who contribute to the issues.
Personal Branding Blogger and Owner

Personal Branding Blog

(Staffing and Recruiting industry)

March 2007 — Present (2 years 10 months)

The central hub for personal branding online and a leading resource for career development and marketing. It is consistently ranked as a top marketing and career blog. It has over 230 posts and over 500 active subscribers, using podcasts, interviews, articles, research and games to engage with the growing community. This blog has helped reshape the way we manage our careers.
Board of Advisers

((Echo))MyPlace

(Online Media industry)

November 2007 — May 2008 (7 months)

Advising a new geosocial networking platform that let's you share and find location-based information about your neighborhood and connect directly with friends and neighbors.

http://www.echomyplace.com/
Associate Offer Marketing Specialist

EMC Corporation

(Public Company; EMC; Information Technology and Services industry)

July 2006 — October 2007 (1 year 4 months)

• Directed a high performing Six Sigma team to develop the new offer marketing process for Global Services Marketing, decreasing variation in the current process, increasing profitability and productivity, while cutting overhead costs substantially.
• Trained and held workshops for over 350 customers worldwide, such as DELL and GE, focusing on demonstrating the internal website, support options, customization and overall functionality and experience.
• Increased awareness and adoption of the online support system with employees, partners and customers, improving the user experience and the utilization of the online support suite.
• Assimilated web 2.0 technologies at EMC to build community and streamline processes, while reaching other eServices and remote service capabilities, market and technology trends, next generation support technology, competitive intelligence and potential new offerings
Marketing Consultant

1-800-BAKERY.COM

(Food & Beverages industry)

January 2006 — June 2006 (6 months)

• Crafted a complete marketing communications plan to cultivate and develop the business in various markets
• Analyzed market trends, competitive data and produced a marketing research compilation
• Explored promotional material, including magazines, newspapers and websites in order to advertise and create public awareness
• Outlined a complete diversified advertising budget was aimed directly at the company’s demographic audience
• Sculpted a marketing segmentation, marketing mix, product life cycle, SWOT analysis and perceptual map diagram
• Conceived the company’s mission, vision, and positioning in the marketplace
• Formatted the marketing plan into a presentation, used to present to venture capitalists, banks and the media
Client Consulting Intern

TECHTARGET

(Public Company; TTGT; Online Media industry)

October 2005 — January 2006 (4 months)

• Calculated quantitative campaign results and kept media results up-to-date for clients such as Blackberry and Intel
• Produced and formatted sales presentations, displaying benefits of the product and real-time results of various campaigns
• Offered value-added services to advertisers and sponsors, by monitoring the performance of sponsorships and programs weekly
• Optimized creative review of media elements such as white papers, internet, magazines webcasts and websites
Marketing Intern

LOJACK

(Public Company; LOJN; Automotive industry)

July 2005 — September 2005 (3 months)

• Carried out marketing research and analysis in support of new product introductions and strategic decision making for the commercial division
• Generated original presentations following research on competitive, industry and opportunity analysis
• Provided support for marketing initiatives and ongoing sales support by the creation of direct mail and email programs
• Collaborated with executives on the coordination of the expansion of the company into states such as South Carolina and Oregon
Global Marketing Intern

REEBOK INTL

(Public Company; RBK; Sporting Goods industry)

May 2005 — September 2005 (5 months)

• Gathered product and product information relevant to their fall catalogs
• Established and maintained good working relationships with their vendors during the creation process
• Assisted in the mass distribution of inter-company sales, marketing, and educational tools worldwide
• Facilitated inter-departmental communication within the company
• Contributed towards the development of various brand enhancing materials for both internal and external execution
• Developed PowerPoint templates and presentations for senior management
Marketing Intern

CORPORATE INCENTIVE SOLUTIONS

(Privately Held; Marketing and Advertising industry)

May 2004 — June 2005 (1 year 2 months)

• Constructed a 100 page sales manual and presentation, that was used in a company board meeting to instruct the entire sales force on how to sell incentive and promotional travel, resulting in exponential future growth
• Designed several artistic flyers to promote travel incentives for companies to satisfy their employees
• Created a case history for the travel division of the company for a PowerPoint presentation and their website
• Developed creative travel brochures for use in a broad range of customer excursions to various destinations for major clients
• Formed unique websites, displaying incentive trips and related information for major clients
Marketing/PR Intern

LYCOS

(Public Company; TRLY; Internet industry)

January 2005 — May 2005 (5 months)

• Conducted media outreach and organized media reports for Lycos products
• Organized a media portfolio, containing articles illustrating the Lycos 50’s opinions on pop culture
• Investigated local newspapers across the country, created an excel spreadsheet, and pitched The Lycos 50 to editors
• Prepared content updates across various network system tools such as slide shows, artistic images, video’s and other media projects that were applied to the Lycos website
• Tracked searches through Lycos, compiling top 10 lists of consumers favorite items
Marketing/Accounting Intern

GALAXY INTERNET SERVICES

(Internet industry)

May 2003 — September 2003 (5 months)

• Assisted with accounts receivable, including the billing process and evaluating the database of accounts
• Telemarketed and utilized marketing research in order to broaden the company’s services into different areas
• Audited consumer accounts, foreseeing refunds and preparing appropriate payments
Design Intern

CHESTNUT HILL ASSET MANAGEMENT

(Financial Services industry)

June 2001 — September 2002 (1 year 4 months)

• Established company website through web programming in FrontPage and Dreamweaver
• Researched stocks to put into a company newsletter, that was distributed to the owners customers through email
• Produced a digital PowerPoint book about how to get a broker’s license utilized by the president of the company to instruct classes
Computer Specialist

JMH INSURANCE

(Insurance industry)

June 2001 — September 2001 (4 months)

• Marketed website and company by enlisting it in top search engines, increasing customers by 20%
• Incorporated marketing strategy into selling insurance to consumers resulting in an increase of clients
• Configured computer integration into office in order to maximize the efficiency of the company

Dan Schawbel’s Education

Bentley University

BS , Marketing Major, IT & Management Minors , 2002 — 2006

Community Service: Northeast Elementary School for America Reads, MacArthur Elementary School for America Clicks and the Salvation Army

Activities and Societies:

Residence Hall Association: Vice President of Collins Residence Hall; Student Government Association: Senator, Marketing and Communications Board; Steering Council: Member At-Large; Bentley Business Bowl 2nd Place; Bentley Marketing Association: Webmaster, Board Member; Bentley Entrepreneurship Society: Promotions Director, Advertising Associate; Alpha Gamma Pi: Rush Chair & Webmaster; Bentley Investment Group: Member

Additional Information

Dan Schawbel’s Websites:

Dan Schawbel’s Interests:

Personal Branding, Marketing Consulting, Branding, eMarketing, Market and Business Planning, Entrepreneurship, Fashion, Tennis, Web & Graphic Design, Cars.

Dan Schawbel’s Groups:

Bentley College Student Networking Committee
American Marketing Association (AMA) – Brand Manager
Jewish Big Brothers/Sister of Greater Boston – Big Brother