Social Media Specialist at EMC Corporation
Greater Boston Area
- Current
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- Board of Advisors at ((Echo))MyPlace
- Social Media Specialist at EMC Corporation
- Founder and Publisher at Personal Branding Magazine
- Blogger at Personal Branding Blog
- Past
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- Associate Offer Marketing Specialist at EMC Corporation
- Marketing Consultant at 1-800-BAKERY.COM
- Client Consulting Intern at TECHTARGET
- Global Marketing Intern at REEBOK INTL
- Marketing Intern at LOJACK
- Marketing Intern at CORPORATE INCENTIVE SOLUTIONS
- Marketing/PR Intern at LYCOS
- Marketing/Accounting Intern at GALAXY INTERNET SERVICES
- Design Intern at CHESTNUT HILL ASSET MANAGEMENT
- Computer Specialist at JMH INSURANCE
- Education
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- Bentley College
- Recommended
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8 people have recommended Dan - Connections
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500+
connections
- Industry
- Information Technology and Services
- Websites
Dan Schawbel’s Summary
I have almost 7 years of marketing experience, where I've acted as a business owner and employee in over 10 corporations. My diverse experience covers all marketing disciplines, as well as Six Sigma and social media. I specialize in personal branding, as well as web design, strategy and execution of marketing plans. I have strong analytical, creative design and project management abilities. I demonstrate initiative, while consistently exceeding expectations and meeting project deadlines in advance.
Dan Schawbel’s Specialties:
Personal Branding, Social Media, Presentions, Graphic Design, Business Writing, Operations, Creation and Development of Marketing Material, Business Planning Research, eMarketing, Six Sigma
Dan Schawbel’s Experience
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Board of Advisors
((Echo))MyPlace
(Privately Held; 1-10 employees; Online Media industry)
November 2007 — Present (9 months)
Advising a new geosocial networking platform that let's you share and find location-based information about your neighborhood and connect directly with friends and neighbors.
http://www.echomyplace.com/ -
Social Media Specialist
EMC Corporation
(Public Company; 10,001 or more employees; EMC; Information Technology and Services industry)
October 2007 — Present (10 months)
• Developing social media news releases and related content, drafting proactive news pitches, and researching background information.
• Formulating strategies and driving execution of social media PR tactics in support of product launches and technology thought leadership-related initiatives.
• Overseeing reputation management, blog monitoring, podcasting, search engine optimization (SEO), community building and other social media and networking PR programs.
• Training executives and employees globally on social media, introducing them to EMC's platform and helping them establish a personal brand through blogs, wiki's and forums. -
Founder and Publisher
Personal Branding Magazine
(Privately Held; 11-50 employees; Media Production industry)
August 2007 — Present (1 year)
This magazine provides a complete perspective on the state of personal branding from globally recognized experts. It is a quarterly magazine and sold electronically as a PDF. There are 12 well-known columnists, 2 editors, a reporter and sponsorship manager on staff. Business leaders, such as Donald Trump, Jack Welch and the Google Founders have graced the cover, with interviews from the top web luminaries, such as Philip Rosedale (founder of Second Life) and Om Malik (founder of GigaOm.com). There are over 30 regular writers who contribute to the issues.
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Blogger
Personal Branding Blog
(Staffing and Recruiting industry)
March 2007 — Present (1 year 5 months)
The central hub for personal branding online and a leading resource for career development and marketing. It is consistently ranked as a top marketing and career blog. It has over 230 posts and over 500 active subscribers, using podcasts, interviews, articles, research and games to engage with the growing community. This blog has helped reshape the way we manage our careers.
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Associate Offer Marketing Specialist
EMC Corporation
(Public Company; 10,001 or more employees; EMC; Information Technology and Services industry)
July 2006 — October 2007 (1 year 4 months)
• Directed a high performing Six Sigma team to develop the new offer marketing process for Global Services Marketing, decreasing variation in the current process, increasing profitability and productivity, while cutting overhead costs substantially.
• Trained and held workshops for over 350 customers worldwide, such as DELL and GE, focusing on demonstrating the internal website, support options, customization and overall functionality and experience.
• Increased awareness and adoption of the online support system with employees, partners and customers, improving the user experience and the utilization of the online support suite.
• Assimilated web 2.0 technologies at EMC to build community and streamline processes, while reaching other eServices and remote service capabilities, market and technology trends, next generation support technology, competitive intelligence and potential new offerings -
Marketing Consultant
1-800-BAKERY.COM
(Privately Held; 1-10 employees; Food & Beverages industry)
January 2006 — June 2006 (6 months)
• Crafted a complete marketing communications plan to cultivate and develop the business in various markets
• Analyzed market trends, competitive data and produced a marketing research compilation
• Explored promotional material, including magazines, newspapers and websites in order to advertise and create public awareness
• Outlined a complete diversified advertising budget was aimed directly at the company’s demographic audience
• Sculpted a marketing segmentation, marketing mix, product life cycle, SWOT analysis and perceptual map diagram
• Conceived the company’s mission, vision, and positioning in the marketplace
• Formatted the marketing plan into a presentation, used to present to venture capitalists, banks and the media -
Client Consulting Intern
TECHTARGET
(Public Company; 501-1000 employees; Internet industry)
October 2005 — January 2006 (4 months)
• Calculated quantitative campaign results and kept media results up-to-date for clients such as Blackberry and Intel
• Produced and formatted sales presentations, displaying benefits of the product and real-time results of various campaigns
• Offered value-added services to advertisers and sponsors, by monitoring the performance of sponsorships and programs weekly
• Optimized creative review of media elements such as white papers, internet, magazines webcasts and websites -
Global Marketing Intern
REEBOK INTL
(Public Company; 5001-10,000 employees; RBK; Apparel & Fashion industry)
May 2005 — September 2005 (5 months)
• Gathered product and product information relevant to their fall catalogs
• Established and maintained good working relationships with their vendors during the creation process
• Assisted in the mass distribution of inter-company sales, marketing, and educational tools worldwide
• Facilitated inter-departmental communication within the company
• Contributed towards the development of various brand enhancing materials for both internal and external execution
• Developed PowerPoint templates and presentations for senior management -
Marketing Intern
LOJACK
(Public Company; 5001-10,000 employees; LOJN; Automotive industry)
July 2005 — September 2005 (3 months)
• Carried out marketing research and analysis in support of new product introductions and strategic decision making for the commercial division
• Generated original presentations following research on competitive, industry and opportunity analysis
• Provided support for marketing initiatives and ongoing sales support by the creation of direct mail and email programs
• Collaborated with executives on the coordination of the expansion of the company into states such as South Carolina and Oregon -
Marketing Intern
CORPORATE INCENTIVE SOLUTIONS
(Privately Held; 51-200 employees; Marketing and Advertising industry)
May 2004 — June 2005 (1 year 2 months)
• Constructed a 100 page sales manual and presentation, that was used in a company board meeting to instruct the entire sales force on how to sell incentive and promotional travel, resulting in exponential future growth
• Designed several artistic flyers to promote travel incentives for companies to satisfy their employees
• Created a case history for the travel division of the company for a PowerPoint presentation and their website
• Developed creative travel brochures for use in a broad range of customer excursions to various destinations for major clients
• Formed unique websites, displaying incentive trips and related information for major clients -
Marketing/PR Intern
LYCOS
(Public Company; 51-200 employees; Internet industry)
January 2005 — May 2005 (5 months)
• Conducted media outreach and organized media reports for Lycos products
• Organized a media portfolio, containing articles illustrating the Lycos 50’s opinions on pop culture
• Investigated local newspapers across the country, created an excel spreadsheet, and pitched The Lycos 50 to editors
• Prepared content updates across various network system tools such as slide shows, artistic images, video’s and other media projects that were applied to the Lycos website
• Tracked searches through Lycos, compiling top 10 lists of consumers favorite items -
Marketing/Accounting Intern
GALAXY INTERNET SERVICES
(Privately Held; 51-200 employees; Internet industry)
May 2003 — September 2003 (5 months)
• Assisted with accounts receivable, including the billing process and evaluating the database of accounts
• Telemarketed and utilized marketing research in order to broaden the company’s services into different areas
• Audited consumer accounts, foreseeing refunds and preparing appropriate payments -
Design Intern
CHESTNUT HILL ASSET MANAGEMENT
(Privately Held; 1-10 employees; Financial Services industry)
June 2001 — September 2002 (1 year 4 months)
• Established company website through web programming in FrontPage and Dreamweaver
• Researched stocks to put into a company newsletter, that was distributed to the owners customers through email
• Produced a digital PowerPoint book about how to get a broker’s license utilized by the president of the company to instruct classes -
Computer Specialist
JMH INSURANCE
(Privately Held; 1-10 employees; Insurance industry)
June 2001 — September 2001 (4 months)
• Marketed website and company by enlisting it in top search engines, increasing customers by 20%
• Incorporated marketing strategy into selling insurance to consumers resulting in an increase of clients
• Configured computer integration into office in order to maximize the efficiency of the company
Dan Schawbel’s Education
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Bentley College
BS, Marketing Major, IT & Management Minors, 2002 — 2006
Community Service: Northeast Elementary School for America Reads, MacArthur Elementary School for America Clicks and the Salvation Army
- Activities and Societies:
- Residence Hall Association: Vice President of Collins Residence Hall; Student Government Association: Senator, Marketing and Communications Board; Steering Council: Member At-Large; Bentley Business Bowl 2nd Place; Bentley Marketing Association: Webmaster, Board Member; Bentley Entrepreneurship Society: Promotions Director, Advertising Associate; Alpha Gamma Pi: Rush Chair & Webmaster; Bentley Investment Group: Member
Additional Information
Dan Schawbel’s Websites:
Dan Schawbel’s Interests:
Personal Branding, Marketing Consulting, Branding, eMarketing, Market and Business Planning, Entrepreneurship, Fashion, Tennis, Web & Graphic Design, Cars.
Dan Schawbel’s Groups:
Bentley College Student Networking Committee
American Marketing Association (AMA) – Brand Manager
Jewish Big Brothers/Sister of Greater Boston – Big Brother
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Bentley Alumni member -
Forbes.com Entrepreneurs member -
Personal Branding Magazine member -
AMA Boston Marketers member -
TalentBar: HR and Recruiter Network member -
Freelance Success member
Dan Schawbel’s Honors:
Magna Cum Laude, President’s List, Dean’s List, National Scholars Honor Society
