SEO Strategist and Content Maven
Greater New York City Area
- Current
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- Self-employed at Self - Employed (Self-employed)
- Advisory Board Member at Twolia.com
- Past
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- SEO Strategist at Conductor
- Manager, SEO Strategies at NBC Universal / iVillage
- Editor, FierceVoIP at FierceMarkets
- Senior Media Analyst at InterfaceGuru
- Editor at PennWell Corp.
- Executive Editor at Ziff Davis
- President & Editor-in-Chief at 3Ships Communications
- Freelance Writer (Self-employed)
- Editor, NetGuide at CMP Media
- Editor & Director of Editorial Development at Cowles Business Media
- Editor at Ziff Davis
- Senior Analyst at Yankee Group
- Reporter at United Press International
- Education
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- Stanford Professional Publishing Course
- Union College
- South Side Sr. High
- Recommended
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23 people have recommended Dan - Connections
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427
connections
- Industry
- Online Media
- Websites
Dan Rosenbaum’s Summary
The best content in the world won't do anyone a bit of good if no one can find it. I can help.
The basics of SEO (search engine optimization) are actually pretty easy and are reasonably well documented. What's hard about SEO is implementation because there are so many interconnected moving parts. Doing search engine optimization right requires a thorough understanding of editorial, tech, design, marketing, metrics, sales, usability, information architecture, and strategy. That's what I bring to the table.
I'm an Internet pioneer, developing online content and strategies since 1985. I was one of the first editors to put a monthly print magazine on the Web, and have a long track record of employing suitable new technologies to reach new audiences.
I'm a seasoned editor/writer for consumer/trade magazines and Web sites with more than 10 years driver's-seat experience leading, positioning, design, and overall editorial content. I've got a history of rebuilding, relaunching and rejuvenating enterprises that have lost their editorial vision and teams that have lost motivation and morale.
I'm a frequent speaker and technology industry activist, serving as e-commerce panelist and track chair for Internet World, and as featured speaker for FOLIO, ASJA, Windows World and other consumer technology events. I teach classes in Web usability at MPA/ASME and am in the process of building for them a certificate program in online publishing.
I launched my career at United Press International, reporting on business, technology and geopolitics. In total, I spent about a decade in the news business -- much of it online.
Dan Rosenbaum’s Specialties:
Online publishing, SEO and organic search, print-to-web, content, digital media, team building and motivation, startups, training, relaunches and turnarounds
Dan Rosenbaum’s Experience
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Self-employed
Self - Employed (Self-employed)
(Self-Employed; Internet industry)
June 2009 — Present (6 months)
Strategic and tactical SEO services for major corporate clients and smaller startups.
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Advisory Board Member
Twolia.com
(Online Media industry)
January 2009 — Present (11 months)
Advisor on search-related questions at startup website for women artists.
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SEO Strategist
Conductor
(Privately Held; Internet industry)
September 2008 — June 2009 (10 months)
Analyze sites and make SEO recommendations for blue-chip e-commerce and publishing clientele, helping them gain or maintain high search engine position. Work with account execs as the in-house "SEO head" at the leader in paid links, and assist on sales and account management calls. Educate staff on SEO and analytics. Write and deliver webinars on SEO analytics.
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Manager, SEO Strategies
NBC Universal / iVillage
(Public Company; 10,001 or more employees; GE; Internet industry)
April 2007 — February 2008 (11 months)
Responsible for setting organic search strategies -- working with editorial, marketing, sales, tech, and production -- at Internet's Number 1 women's site. Increased organic referrals over year-previous by 30-plus percent, increased referrals to message boards by a factor of 10, and raised search visibility on news content. Recommended search-relevant and usability-relevant changes to site templates, design, and information architecture. Trained more than 50 producers to write effectively for the web.
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Editor, FierceVoIP
FierceMarkets
(Privately Held; 11-50 employees; Online Media industry)
June 2006 — May 2007 (1 year )
Author of twice-weekly e-newsletter about voice-over-IP business and technology. Chaired conferences on IMS and wireless VoIP, keynoting the latter. Drove 10 percent circulation increase; worked with corporate management to launch new products.
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Senior Media Analyst
InterfaceGuru
(Privately Held; Online Media industry)
September 2006 — April 2007 (8 months)
Advise market-leading consumer and b2b magazines on their digital media strategies; conduct usability testing and consult with clients regarding results; responsibilities include bizdev with print and onine publishing companies.
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Editor
PennWell Corp.
(Privately Held; 501-1000 employees; Publishing industry)
October 2003 — March 2006 (2 years 6 months)
Editor, fireEMS magazine, a 30,000-circulation b2b management magazine for commanders in fire department-based emergency medical services. Directed all online and print content. Positioned magazine against established competition. Worked successfully with circulation department to develop the audience and with sales staff to articulate mission.
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Executive Editor
Ziff Davis
(Privately Held; 201-500 employees; Publishing industry)
January 2001 — August 2001 (8 months)
Executive Editor, IT Insider Series. Launched multi-media content — including print, Web and seminars — targeting information technology managers. Hired, supervised and mentored three editors and contributing writers and recruited seminar speakers. Collaborated with marketing teams on developing brand and promotional strategies.
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President & Editor-in-Chief
3Ships Communications
(Privately Held; 1-10 employees; Publishing industry)
May 1996 — December 2000 (4 years 8 months)
Founded editorial consultancy that specialized in launching and repositioning new and traditional media products. Company profiled in Wired News for its ability to articulate and develop sound editorial strategies. Select client projects include: Time Inc. (Deputy Editor for Time Digital magazine); Mecklermedia (founding Editor-in-Chief for Internet Shopper magazine); Curtco/Freedom Group (Business Development Consultant, hired to create editorial prospectus for potential launch magazine); Advisor Avenue (Information Architect for site that connected high-worth individuals with investment advisors); CMP Media (Author, 80,000-circulation weekly e-newsletter, The Win Letter, and produced weekly audiocasts for winmag.com). Also appeared on CNNfn every week for two years to discuss trends and news in consumer technology.
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Freelance Writer
Self-employed
(Self-Employed; Myself Only; Writing and Editing industry)
1985 — 2000 (15 years )
Conceive, investigate, write and submit feature stories covering lifestyle and consumer to a variety of magazines, newspapers and Web sites. Newsletter publisher, pioneer in online media. Select media include Ski, High Fidelity, Chili Pepper, MacUser, Macintosh Today, Computer Shopper, Digital Audio, Shot Business, and CD Review magazines; E-Media include ConsumerSearch, Zactus, AdvisorAvenue, @vantage; Newspapers include NY Daily News, NY Post, Chicago Tribune and Fort Worth Star-Telegram.
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Editor, NetGuide
CMP Media
(Public Company; 501-1000 employees; Publishing industry)
June 1995 — August 1996 (1 year 3 months)
Repositioned, redesigned and relauched 500,000-circulation special-interest magazine about what to do and where to go online. Rebuilt 25-person staff and managed $2 million budget. Circulation increased by 100% in just one year. Developed operating procedures and policies that led to editorial consistency, an internal culture of cooperation and staff satisfaction. Wrote and developed initial editorial plan for major $7 million online initiative.
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Editor & Director of Editorial Development
Cowles Business Media
(Public Company; 501-1000 employees; Publishing industry)
January 1994 — June 1995 (1 year 6 months)
Editor, Mobile Office magazine. Supervised six editors and writers and an annual $1 million budget for this mobile technology magazine targeting professionals. Launched magazine on the Web — a pioneer introduction at that time. Spearheaded co-branded advertorial program with Fortune that allowed for sponsorship opportunities and increased revenues. Repositioned publication, instituting new departments, new design and feature direction.
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Editor
Ziff Davis
(Privately Held; 501-1000 employees; Publishing industry)
April 1991 — October 1993 (2 years 7 months)
Editor, PC Sources magazine; Senior Editor. Computer Shopper. Managed 30-person editorial staff at PC Sources; managed 50-page monthly section and 75 freelance writers at Computer Shopper.
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Senior Analyst
Yankee Group
(Privately Held; 11-50 employees; Market Research industry)
March 1984 — May 1985 (1 year 3 months)
Analyst tracking AT&T and local operating companies in all their many post-divestiture businesses. Wrote and edited research reports; popular seminar and corporate speaker; frequently cited pundit.
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Reporter
United Press International
(Privately Held; 1001-5000 employees; Newspapers industry)
February 1978 — August 1983 (5 years 7 months)
General reporting, broadcast writing, and desk editing for world's second-largest news service. Specialized in business and science enterprise reporting; covered AT&T's divestiture of local phone companies and the regulatory and technological forces leading to it. Also covered return of American hostages from Iran.
Additional Information
Dan Rosenbaum’s Websites:
Dan Rosenbaum’s Interests:
Music performance, skiing, technology
Dan Rosenbaum’s Honors:
Best Editorial, 2005, Pennwell; Best Opinion Column, 1996, CMP Media; Finalist, Best Online Publication, 1985, Computer Press Association; work collected in "The Prentice-Hall Reader, 5th ed," a standard college-level English Composition textbook. Certified, Google Analytics Individual Qualification.
Dan Rosenbaum’s Contact Settings
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