SEO Manager, Cars.com
Greater Chicago Area
SEO Manager, Cars.com
Greater Chicago Area
Extensive experience in search engine marketing, specializing in natural search. Specific knowledge in the for-profit education, golf, and automotive industries.
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Online Marketing
• Video SEO
• Mobile Marketing
• Paid Search / PPC
• Social Media Optimization (SMO)
• Local Search (Google Local, Yahoo Local, IYP)
• Affiliate Marketing
• Online Business Development
• Blog/RSS Strategies
• Web Analytics - WebSideStory, Omniture, Google Analytics
• Vendor Management
(Privately Held; 501-1000 employees; Automotive industry)
December 2006 — Present (1 year 9 months)
Managing the Organic direction for Cars.com, and their additional sites (Motherproof.com, NewCars.com, etc.)
(Public Company; 10,001 or more employees; CECO; Education Management industry)
October 2004 — December 2006 (2 years 3 months)
• Implemented and drove strategic direction of in-house pay-per-click efforts with top and second-tier providers.
• Managed all Marketing sites (130+), Online Yellow Pages, Usability, Web Analytics and Local Search (Google, Yahoo!, etc.) initiatives.
• Negotiated contracts, managed budgets, and responsible for vendor selection and relationships.
• Continued to manage Organic direction, and increased web site lead flow by an additional 58%.
(Public Company; 10,001 or more employees; CECO; Education Management industry)
July 2003 — October 2004 (1 year 4 months)
• Created and implemented the entire organic direction for 100+ web sites for 82 colleges and universities, including on-page optimization and off-page factors.
• Generated 33% more leads in first year.
• Selected a web analytics vendor (Omniture), and managed the implementation process.
• Reviewed web analytics to determine usage patterns and to optimize site design.
• Generated and distributed KPI dashboard’s to stakeholders.
• Found glitch via click-stream analysis which once fixed, boosted web site leads by 10% overnight.
(Privately Held; 1-10 employees; Sports industry)
January 1999 — July 2003 (4 years 7 months)
• Founder of Internet marketing and consulting company.
• Client list included: Pinehurst Resort, Nickent Golf, Players Pass, Clock Tower Press, Ron Garl, Huron River Press, Bunkershot.com, Louisville Golf, Venus Golf, and Manistee National Golf & Resort.
• Golf. Played some of the big ones (Whistling Straits, Riviera, Cog Hill, Kemper Lakes, Bay Harbor Golf Club, etc.), and went to the PGA at Medinah in 2006.
• Chicago Interactive Marketing Association
• Web Analytics Association (WAA)
• SEMPO Marketing committee
• DMA Research Forum Panel
• Former Board of Director, SEMPO
SEW, SEJ, ad:tech, Sphinn, Pubcon, SES, Spock, TopLinkedIn, WAA, Advertising Professional group - LinkedIn, LION, SEMPO Institute, LinkedSEO Group, Invites Welcome
Speaker at numerous conferences:
- MediaPost's Search Insider Summit
- Web Analytics Association Emetrics Summit
- ad:tech
- Multiple Search Engine Strategies conferences
- PGA Merchandise Show
- WebmasterWorld - Pubcon
• Judge, ad:tech Interactive Marketing Awards 2007 & 2008
• Judge, Web Marketing Association WebAward, 2007 & 2008
• Completed SEMPO Institute Fundamentals course, 2007
• Contributor, SEMPO Institute, 2006
• Interviewed for "Great Minds in Marketing", Marketing Sherpa, 2006
• Completed Omniture SiteCatalyst training, 2004