SEO Director at Turner Broadcasting
Greater Atlanta Area
SEO Director at Turner Broadcasting
Greater Atlanta Area
Extensive experience in search engine marketing, specializing in natural search. Specific knowledge in the for-profit education, golf, and automotive industries.
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Online Marketing
• Video SEO
• Mobile Marketing
• Paid Search / PPC
• Social Media Optimization (SMO)
• Local Search (Google Local, Yahoo Local, IYP)
• Affiliate Marketing
• Online Business Development
• Blog/RSS Strategies
• Web Analytics - WebSideStory, Omniture, Google Analytics
• Vendor Management
(Public Company; TWX; Broadcast Media industry)
October 2009 — Present (2 months)
Direct the SEO strategy for all Turner Broadcasting properties including: CNN, CNN Money, TBS, TNT, NBA, NASCAR, PGA, PGA Tour, Cartoon Network and Adult Swim.
(Privately Held; 501-1000 employees; Automotive industry)
December 2006 — October 2009 (2 years 11 months)
Managing the Organic direction for Cars.com, and their additional sites (Motherproof.com, NewCars.com, etc.)
(Public Company; 10,001 or more employees; CECO; Education Management industry)
October 2004 — December 2006 (2 years 3 months)
• Implemented and drove strategic direction of in-house pay-per-click efforts with top and second-tier providers.
• Managed all Marketing sites (130+), Online Yellow Pages, Usability, Web Analytics and Local Search (Google, Yahoo!, etc.) initiatives.
• Negotiated contracts, managed budgets, and responsible for vendor selection and relationships.
• Continued to manage Organic direction, and increased web site lead flow by an additional 58%.
(Public Company; 10,001 or more employees; CECO; Education Management industry)
July 2003 — October 2004 (1 year 4 months)
• Created and implemented the entire organic direction for 100+ web sites for 82 colleges and universities, including on-page optimization and off-page factors.
• Generated 33% more leads in first year.
• Selected a web analytics vendor (Omniture), and managed the implementation process.
• Reviewed web analytics to determine usage patterns and to optimize site design.
• Generated and distributed KPI dashboard’s to stakeholders.
• Found glitch via click-stream analysis which once fixed, boosted web site leads by 10% overnight.
(Privately Held; 1-10 employees; Sports industry)
January 1999 — July 2003 (4 years 7 months)
• Founder of Internet marketing and consulting company.
• Client list included: Pinehurst Resort, Nickent Golf, Players Pass, Clock Tower Press, Ron Garl, Huron River Press, Bunkershot.com, Louisville Golf, Venus Golf, and Manistee National Golf & Resort.
• Golf. Played some of the big ones - Whistling Straits, Blackwolf Run, Medinah CC, Riviera, Cog Hill, Kemper Lakes, Bay Harbor Golf Club, etc.
• Chicago Interactive Marketing Association
• SEMPO Marketing committee
• DMA Research Forum Panel
• Former Board of Director, SEMPO
SEW, SEJ, ad:tech, Sphinn, Pubcon, SES, Spock, WAA, Advertising Professional group - LinkedIn, SEMPO Institute, LinkedSEO Group
• Judge, ad:tech Interactive Marketing Awards 2007 & 2008
• Judge, Web Marketing Association WebAward, 2007 & 2008
• Completed SEMPO Institute Fundamentals, 2007
• Contributor, SEMPO Institute, 2006
• Interviewed for "Great Minds in Marketing", Marketing Sherpa, 2006
Speaker at industry conferences:
• Dec 08, Search Insider Summit, Park City UT
• Nov 08, Pubcon/WebmasterWorld, Las Vegas NV
• May 08, Search Insider Summit, Captiva Island FL
• Dec 07, Pubcon/WebmasterWorld, Las Vegas NV
• Aug 07, Search Engine Strategies, San Jose CA
• Jul 07, ad:tech, Chicago IL
• May 07, Search Insider Summit, Bonita Springs FL
• Oct 06, Emetrics Summit, Washington DC
• Jul 06, ad:tech, Chicago IL
• May 05, Search Engine Strategies, Toronto
• Feb 05, Search Engine Strategies, New York NY
• Dec 04, Search Engine Strategies, Chicago IL
• Aug 04, Search Engine Strategies, San Jose CA
• May 04, Search Engine Strategies, Toronto
• Apr 04, Internet Marketing Conference, Montreal