Dan Perry

Current

• SEO Manager at Cars.com

Past

• Sr. Manager - Internet Advertising at Career Education Corporation
• Search Engine Specialist at Career Education Corporation
• President at Online Golf Solutions

see less...

Recommended

3 people have recommended Dan

Connections

500+ connections

Industry

Automotive

Websites

• My Company
• My Website
• Follow me on Twitter!

Dan Perry’s Summary

Extensive experience in search engine marketing, specializing in natural search. Specific knowledge in the for-profit education, golf, and automotive industries.

Dan Perry’s Specialties:

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Online Marketing
• Video SEO
• Mobile Marketing
• Paid Search / PPC
• Social Media Optimization (SMO)
• Local Search (Google Local, Yahoo Local, IYP)
• Affiliate Marketing
• Online Business Development
• Blog/RSS Strategies
• Web Analytics - WebSideStory, Omniture, Google Analytics
• Vendor Management

Dan Perry’s Experience

• SEO Manager

  Cars.com

  (Privately Held; 501-1000 employees; Automotive industry)

  December 2006 — Present (1 year 9 months)

  Managing the Organic direction for Cars.com, and their additional sites (Motherproof.com, NewCars.com, etc.)

• Sr. Manager - Internet Advertising

  Career Education Corporation

  (Public Company; 10,001 or more employees; CECO; Education Management industry)

  October 2004 — December 2006 (2 years 3 months)

  • Implemented and drove strategic direction of in-house pay-per-click efforts with top and second-tier providers.
  • Managed all Marketing sites (130+), Online Yellow Pages, Usability, Web Analytics and Local Search (Google, Yahoo!, etc.) initiatives.
  • Negotiated contracts, managed budgets, and responsible for vendor selection and relationships.
  • Continued to manage Organic direction, and increased web site lead flow by an additional 58%.

• Search Engine Specialist

  Career Education Corporation

  (Public Company; 10,001 or more employees; CECO; Education Management industry)

  July 2003 — October 2004 (1 year 4 months)

  • Created and implemented the entire organic direction for 100+ web sites for 82 colleges and universities, including on-page optimization and off-page factors.
  • Generated 33% more leads in first year.
  • Selected a web analytics vendor (Omniture), and managed the implementation process.
  • Reviewed web analytics to determine usage patterns and to optimize site design.
  • Generated and distributed KPI dashboard’s to stakeholders.
  • Found glitch via click-stream analysis which once fixed, boosted web site leads by 10% overnight.

• President

  Online Golf Solutions

  (Privately Held; 1-10 employees; Sports industry)

  January 1999 — July 2003 (4 years 7 months)

  • Founder of Internet marketing and consulting company.
  • Client list included: Pinehurst Resort, Nickent Golf, Players Pass, Clock Tower Press, Ron Garl, Huron River Press, Bunkershot.com, Louisville Golf, Venus Golf, and Manistee National Golf & Resort.

Additional Information

Dan Perry’s Websites:

• My Company
• My Website
• Follow me on Twitter!

Dan Perry’s Interests:

• Golf. Played some of the big ones (Whistling Straits, Riviera, Cog Hill, Kemper Lakes, Bay Harbor Golf Club, etc.), and went to the PGA at Medinah in 2006.

Dan Perry’s Groups:

• Chicago Interactive Marketing Association
• Web Analytics Association (WAA)
• SEMPO Marketing committee
• DMA Research Forum Panel
• Former Board of Director, SEMPO

SEW, SEJ, ad:tech, Sphinn, Pubcon, SES, Spock, TopLinkedIn, WAA, Advertising Professional group - LinkedIn, LION, SEMPO Institute, LinkedSEO Group, Invites Welcome

•    Executive Suite
•    LinkedSEO
•    Linked n Chicago
•    Advertising Professional
•    A Golf & Business Networking Group
•    DataShaping
•    Marketing Executives Group
•    SEMPO Institute
•    Las Vegas Travellers
•    Search Engine Strategies Conference & Expo
•    Speakers and Panelists
•    SEMpdx - Search Engine Marketers of Portland
•    Digg
•    StumbleUpon
•    Golf Network
•    Search Marketing Salon
•    Search Engine Land
•    CHICAGO 2016 Olympic Games Supporters
•    DallasBlue Chicago
•    Automotive Digital Marketing
•    Chicago Cubs MLB Group
•    Social Media Today
•    Del.icio.us Gathering

Dan Perry’s Honors:

Speaker at numerous conferences:
- MediaPost's Search Insider Summit
- Web Analytics Association Emetrics Summit
- ad:tech
- Multiple Search Engine Strategies conferences
- PGA Merchandise Show
- WebmasterWorld - Pubcon

• Judge, ad:tech Interactive Marketing Awards 2007 & 2008
• Judge, Web Marketing Association WebAward, 2007 & 2008
• Completed SEMPO Institute Fundamentals course, 2007
• Contributor, SEMPO Institute, 2006
• Interviewed for "Great Minds in Marketing", Marketing Sherpa, 2006
• Completed Omniture SiteCatalyst training, 2004

Dan Perry’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• job inquiries
• expertise requests
• reference requests
• getting back in touch