Founder of Printcasting.com
Greater Denver Area
- Current
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- Founder at Printcasting
- Senior Manager of Digital Products at The Bakersfield Californian
- President at FutureForecast Consulting
- Past
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- Principal Product Manager at America Online
- Multimedia Producer at KRT
- Online Producer at WashingtonPost.Newsweek Interactive
- Online Producer at Washingtonpost.com
- Reporter at The Denver Post
- Education
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- University of Colorado
- Recommended
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5 people have recommended Dan - Connections
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219
connections
- Industry
- Online Media
- Websites
Dan Pacheco’s Summary
I've been involved in online community and community publishing since the days of dial-up BBS's in the mid 1980s. But I really got my feet wet at Washingtonpost.com, where I was one of their first online producers. I helped launch their first web message boards and launched its first business and technology sections.
I later joined America Online and spent 6+ years working on mostly web-based community products. I had key content & product leadership roles for AOL Groups, Hometown (personal home pages, pre-blog) and "You've Got Pictures," among others.
I've spent the last 4 years at The Bakersfield Californian newspaper, where we've applied the concepts of user publishing and social networking at a local level. The Northwest Voice (first U.S. newspaper citizen journalism initiative in 2004) and Bakotopia.com (one of the first newspaper-run social networks) are our two most well-known initiatives, but we've done much of the same on the core newspaper site Bakersfield.com and a total of 11 locally-focused community brands, all of which are awash in social media activity. Learn more about them at http://participata.com/casestudies.html
I'm spending the next two years on a project called Printcasting, one of 16 winners of the 2008 Knight News Challenge (see newschallenge.org). We're building tools that will let anyone create a self-updating, printable PDF newspaper, magazine or newsletter using content from RSS feeds and local self-serve advertising. We will market the tools in Bakersfield, then reprint and locally distribute the best publications with our own advertising. Our theory is that this will be a more scalable way to grow local revenue around niche interests in print, a medium that local advertisers prefer but can't always afford. In the last phase we will sign up organizations in 5 other cities to do the same. For more info, see http://printcasting.com
Dan Pacheco’s Specialties:
Online community, citizen journalism, social media, product strategy, product management, online marketing, web design, writing, editing, blogging, social networking.
Dan Pacheco’s Experience
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Founder
Printcasting
(Online Media industry)
June 2008 — Present (1 year 2 months)
Conceived of the Printcasting concept, secured a Knight News Challenge grant, assembled the team to make it happen, and managed it to launch. I now focus on product management, business and development, partner relations, public relations, marketing and all the TLC a new business needs to get off the ground.
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Senior Manager of Digital Products
The Bakersfield Californian
(Privately Held; 201-500 employees; Online Media industry)
April 2004 — Present (5 years 4 months)
I'm currently working on Printcasting, a 2008 Knight News Challenge-funded project that will last through 2010. Learn more at http://printcasting.com
Before this I was responsible for digital product development. This includes ongoing development of the "Bakomatic" social media platform that powers these sites:
http://people.bakersfield.com/home/people
http://people.bakersfield.com/home/Businesses
ttp://people.bakersfield.com/home/ViewClassifieds
http://www.bakotopia.com
http://www.northwestvoice.com
http://www.swvoice.com
http://www.tehachapinews.com
http://www.newtobakersfield.com
http://www.masbakersfield.com
http://www.raisingbakersfield.com
I was also responsible for sales, marketing and customer service for Participata.com, the licensing venture that sells the Bakomatic platform to newspapers. -
President
FutureForecast Consulting
(Online Media industry)
April 2004 — Present (5 years 4 months)
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Principal Product Manager
America Online
(Public Company; Online Media industry)
1998 — 2004 (6 years)
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Multimedia Producer
KRT
(Online Media industry)
1997 — 1998 (1 year)
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Online Producer
WashingtonPost.Newsweek Interactive
(Public Company; Online Media industry)
1995 — 1998 (3 years)
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Online Producer
Washingtonpost.com
(Public Company; Online Media industry)
1995 — 1997 (2 years)
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Reporter
The Denver Post
(Online Media industry)
1994 — 1995 (1 year)
Additional Information
Dan Pacheco’s Websites:
Dan Pacheco’s Honors:
- 2008: Secured Knight News Challenge grant of $837,000 for Printcasting
- 2006: Knight Batten Award for Innovation in Journalism for the Bakomatic Social Media Platform
- 2006: NAA Digital Edge Award (Edgie) for Bakotopia.com
- 2005: "20 Under 40" Award from the Newspaper Association of America
- 1994: Recipient of Outstanding Senior of the Year Award, CU School of Journalism
Dan Pacheco’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
