West Coast Director, DC Spirits
San Francisco Bay Area
West Coast Director, DC Spirits
San Francisco Bay Area
On-site (home or office) business and technology solutions company focusing on online application development, web design, graphic design, logo design and full branding, marketing, ecommerce, networking, SEO (Search Engine Optimization). Productive Procrastination is also run by experts in hardware, software and handles all small-to-medium-business IT technical support. The company also supports an array of ICs who specialize in database construction and other web-based applications such as Joomla, Ajax, Wordpress, as well as full social networking site setup.
Branding and identity (print, web design, marketing), Search Engine Optimization, in-office tech support, plus our hardware purchase consulting saves our clients millions.
(Food & Beverages industry)
February 2002 — Present (8 years )
DC Spirits is the District's Premiere Food, Wine and Spirits Educational Organization. DC Spirits is best known for flavor consultation, providing custom food and cocktail menus and recipes to bar, restaurant and private event management and staff, along with on-site staff training, using the ingredients on-hand to provide the best experience for the patron while maximizing venue profit.
(Information Technology and Services industry)
October 1998 — Present (11 years 4 months)
Both project management and hands-on project development, branding, website marketing, ecommerce, search engine optimization, database construction and community-based website development, all with strategic ROI focus.
(Wine and Spirits industry)
August 2008 — September 2009 (1 year 2 months)
Helped build the brand in Northern California, doubling case sales within the first four months, both on and off-premise. Led spirits seminars with other wine and spirits products, building a group of ally brands and cross-promotional materials, as well as a huge database of cocktail recipes.
Staff tastings and other educational tools helped sales continue to increase in 2009 with a 12-month average growth of almost 40%.
It was a privilege to work with such a well-made, well-designed and versatile product.
(Information Technology and Services industry)
2001 — 2007 (6 years )
(Educational Institution; 10,001 or more employees; Higher Education industry)
December 1998 — May 2001 (2 years 6 months)
Created several websites for the University of California Office of the President in relation to their different graduate school fellowship programs for recruitment purposes. Developed simple web layout and connected it to submission database, all the while successfully keeping this particular department's brand, a tall task in the sea of higher education departmental bureaucracy.
1993 — 1997
1995 — 1996
Technology, Travel, Cooking, Biking, Snowboarding, Recipe Creation, Wine and Spirits.
Oakland Metropolitan Chamber of Commerce, San Francisco Chamber of Commece, IEEE, USBG.
Oakland Metropolitan Chamber of Commerce Ambassador of the Month (December 2007)