Stacy Danna

Current

Assistant Account Manager at ConocoPhillips Company

Past

Account Supervisor at Aspen Marketing Services
Curriculum Designer at General Motors - OnStar
Assistant Marketing Manager at OnStar - General Motors World Headquarters

Account Coordinator at Campbell-Ewald Advertising
ACDelco Merchandising Specialist at General Motors Service Parts
GM Parts Advertising Specialist at General Motors Service Parts

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3 more...

Education

Rochester High School
Michigan State University
Michigan State University

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Connections

17 connections

Industry

Marketing and Advertising

Stacy Danna’s Summary

Enthusiastic, results-oriented individual with experience in marketing, advertising, sales, call center operations, brand development and segmentation. Developed strategic and tactical marketing plans, including holistic lifecycle approach, identified implementation strategies, provided foresight to organization in growth management and brand immersion. International program launch experience. Strong problem solving skills and decision-making abilities. Excellent communication, interpersonal, organizational and public-speaking skills. Currently pursuing a Master of Arts in Advertising – Michigan State University. Certified by Michigan State University in Social and New Media Marketing (i.e.; SEO, Twitter, LinkedIn, Facebook, Google AdWords).

Stacy Danna’s Specialties:

Social Marketing, New Media Marketing, Lifecycle Marketing, Advertising, Call Center Operations, International Program Launch, Online Profile Building, Business Social Networking, Flickr, Linkedin, Facebook, Blogging, B-to-B Advertising

Stacy Danna’s Experience

Assistant Account Manager

ConocoPhillips Company

(Marketing and Advertising industry)

July 2007 — Present (2 years 6 months)

Manage marketing program development and strategies related to OEM/automotive lubricant sales. Responsible for contributing to the growth of current private label and initial fill accounts and new business acquisitions. Develop key strategies to conquest new business and grow current accounts.

Help grow segment sales volume by 2%, annual revenue by 36% and gross margin by over 40% in an extremely competitive and flat market
Support largest sales segment ($230MM in revenue annually) and largest customer within ConocoPhillips lubricants
Analyze consumer/market perception and influencers to successfully negotiate out-of-contract price increases with several major customers
Build relationships with various OEMs and OEM groups such as engineering, sales & marketing, R&D, purchasing and management
Co-develop successful marketing campaigns for major automotive customer. Increase regional/national brand awareness and retention rates amongst current customers. Assist national marketing managers in developing regionalized marketing programs tailored to their individual targets markets.
Participated in successfully negotiating an extended contract with $190MM OEM account
Account Supervisor

Aspen Marketing Services

(Privately Held; 501-1000 employees; Marketing and Advertising industry)

July 2006 — July 2007 (1 year 1 month)

Responsibilities included managing multiple CRM/direct-to-consumer projects for General Motors, including programs for Saturn, GM Accessories, and GM Goodwrench. Program targets included both competitive conquest and owner based ranging from local market to national reach. Managed point-of-sale development and dealer tie-ins for national/corporate programs.

Responsible for all areas of account management including initial client sell-in, conceptual development, budget planning, creative execution and sales tracking
Developed point-of-sale and merchandising solutions for entire Saturn dealer body
Managed email service reminder program for entire GM dealer body
Managed, built and retained relationships with various clients, vendors and dealers
Curriculum Designer

General Motors - OnStar

(Public Company; GM; Automotive industry)

June 2005 — July 2006 (1 year 2 months)

Responsibilities included creating design specifications, developing training programs and associated evaluation instruments and implementing curriculum to ensure OnStar message was successfully relayed to the consumer.
• Lead Instructional Designer for OnStar call center launch in the Philippines, providing feedback, suggestions for improvement and traveling to oversee offshore curriculum implementation.
• Design training strategies that support continuous performance improvement to ensure success in meeting strategic business goals to increase subscriber retention.
• Analyze call center metrics, quality results, customer feedback, and training evaluations. Conduct employee focus groups to identify training opportunities.
• Conduct live, side-by-side spot monitors with call center agents to measure compliance and validate usefulness of on-line training tools and resources
• Maintain communication pipeline between OnStar training staff and onsite performance managers to encourage ongoing feedback and discussion, and collaborative thinking
• Lead quality call monitoring calibrations with cross-functional workgroups to ensure consistent quality scoring
Assistant Marketing Manager

OnStar - General Motors World Headquarters

(Marketing and Advertising industry)

April 2003 — June 2005 (2 years 3 months)

Responsibilities included planning, execution and management of strategic marketing, brand immersion and lifecycle implementation.

Evaluate and control expenditures within boundaries of project budgets, while identifying and effecting 26% cost reduction in pass-thru program costs.
Support upper level management as the single point of contact for account-related initiatives, customer complaints, and emergency campaigns.
Conduct creative launch reviews with executive-level managers - recommend improvements to organizational processes.
Manage and direct the agency relationship with agency-of-record, service Advisor call centers, and integrate strategic business units.
Manage numerous direct mail campaigns simultaneously, while continuously identifying ongoing opportunities to reinforce customer loyalty and retention.
Recommend changes, improvements and deletions to product portfolio and lifecycle communications.
Develop strategy and manage implementation for customer retention, new products and services, subscriber lifecycle.
Integral part of retention team, working on out of box efforts to encourage engagement and retention of current subscribers.
Manage the strategic development, creative execution and brand accuracy of advertising, collateral material, Internet and email content, and related marketing communication initiatives.
Develop and implement marketing communication lifecycle for the Hispanic population.
Assist in the launch of e-mail communications and reporting environment.
Account Coordinator

Campbell-Ewald Advertising

(Public Company; 1001-5000 employees; IPG; Marketing and Advertising industry)

January 2002 — March 2003 (1 year 3 months)

Responsibilities included planning, execution, and management of advertising campaigns, encompassing program and cross-functional team coordination.

Led creative reviews to ensure campaign development met client requirements and complied with company standards.
Worked with client and project managers to propose changes to program procedures, campaign strategy and messaging to improve overall launch efficiency.
Monitored production of print, broadcast, and direct mail advertising for the U.S. Navy, Yellow Freight and the Department of Defense.
Developed production schedules and held pre-production meetings to inform all members of timelines and benchmarks.
Scheduled media buys and developed production estimates/budgets.
Collaborated with account, creative, and media teams to develop campaigns for client.
Analyzed competitive information in order to make appropriate recommendations to client.
Identified areas for projects outside of the original scope to better serve the client
Contributed to writing clear, creative strategies based on brand platform.
ACDelco Merchandising Specialist

General Motors Service Parts

(Marketing and Advertising industry)

May 2001 — August 2001 (4 months)
GM Parts Advertising Specialist

General Motors Service Parts

(Marketing and Advertising industry)

May 2000 — August 2000 (4 months)