MBA-qualified brand strategist and sustainability blogger
Stevenage, United Kingdom
MBA-qualified brand strategist and sustainability blogger
Stevenage, United Kingdom
I'm an independent management consultant with over 10 years' experience in strategic branding and communications. I'm also author of the 'Live Long & Prosper' blog and a former EME board director of the International Association of Business Communicators (IABC).
In 2007, I studied for an MBA at Ashridge, one of the world's leading business schools. It turned out to be a life-changing experience - not only an education in the value and importance of a 'whole systems' approach to brand, strategy and change, but also an unexpected eye-opener to the potential of sustainability as THE big idea for brands in the 21st century.
I currently advise a number of brand and creative agencies on strategy and sustainability, and have helped win new business and deliver major projects with clients including KPMG, Sainsbury's, Savills and Tetra Pak.
brand, employer brand, engagement, change management, corporate responsibility, sustainability, strategy, consulting, simplicity