
VividRacing.com - Owner
Phoenix, Arizona Area

VividRacing.com - Owner
Phoenix, Arizona Area
I am an entrepreneur who has built a business from nothing to now a worldwide brand. www.vividracing.com is the main business where I specialize in Marketing, Web Development, and Customer Relation Management. Vivid Racing is a worldwide distributor for performance racing parts for tuner and luxury vehicles. We also own www.agency-power.com which manufacturers parts that we sell. Finally our last company, Rohnstein Investments LLC, manages our properties, handles B2B development, and online marketing for other companies.
Marketing, ECommerce, Vehicle Conceptualization
(Marketing and Advertising industry)
January 2006 — Present (3 years 11 months)
Rohnstein Investments LLC, dba TheRohnstein.com, was established in January 2006 to further the successful business concepts of co-founders Rob Rohn and Dan Mermelstein. In combination with their team of professionals, RS is able to bring innovative, profitable, and unparralleled business enhancement tools to their clients.
(Automotive industry)
January 2003 — Present (6 years 11 months)
Agency Power Industries LLC was developed out of the need to provide quality, functional, and fashionable racing products. Starting from sway bar endlinks for the Subaru WRX back in 2003, Agency Power now has over 200 part numbers for cars ranging from the STI, EVO, M3, 996, TC, and more. Based out of Chandler, Arizona, Agency Power has established itself as one the core aftermarket companies for Subaru WRX STI and Mitsubishi EVO products. With new focus on the Porsche and BMW market, Agency Power is constantly developing new functional and race proven products. With dealers worldwide, the AP brand is recognized globally. Working with top distributers and tuners in the USA, AP can be found in Singapore, England, Canada, Australia, South Africa, and other parts in the EU.
(Automotive industry)
May 2001 — Present (8 years 7 months)
Since 2001, Vivid Racing has continually been making statements and catching eyes on how performance automotive tuning and business is done. Starting from nothing in hand to building a multi-million dollar company, Rob Rohn and Dan Mermelstein have made Vivid Racing into one of the most successful and recognized brands in the aftermarket industry. They have been featured in almost every magazine about their business and cars they have built. Rob and Dan have competed in 3 Gumball 3000 events, Bullrun Rally, and featured on ESPN2's "Import Racer" TV show. Vivid Racing has also built several demo cars including some for Pepsi/Mazda and Cusco/Subaru. Vivid Racing has established itself as a household name in the performance automotive industry to continually watch. Vivid Racing has come a long way and will continue to be there for it's number 1 priority which has brought us to this level.... It's Customers!
Marketing , Marketing/Business , 1997 — 2001
Business Development, Technology, Sales & Marketing, Action Sports, Fashion, Motocross, Snowboarding, Family
SEMA
2008 SEMA Sport Compact Car of the Year
2007 Feature in Entrepreneur Magazine for Business