
Vice President of Operations at MIX.dj
San Francisco Bay Area

Vice President of Operations at MIX.dj
San Francisco Bay Area
14 years of experience in the domestic and international music business.
Specializes in using technology to connect bands, brands and fans.
Talents:
music marketing, music branding, digital distribution, label relations, content acquisition, music licensing, business development partnerships, brand sponsorships, music supervision/placement, artist management, brand management, marketing agency account management, new media, old-skool record label marketing, music promotions, and brand sponsorships.
Accomplishments:
Executive-produced and sold over 350,000 custom music compilation CDs and online music marketing campaigns.
Identified and secured digital distribution contracts/agreements with over 250 independent record labels worldwide.
Business Development and music marketing partnerships include: Google, eBay, Nautica, NBC-Universal, BravoTV, Wells Fargo, Pottery Barn, Station Casinos, Starwood Resorts, Banana Republic and many more.
Built and merged Globalphonic Music, LLC. - a lifestyle music marketing firm which merged with Sugo Music Agency in 2004. Created Mellow-Vibe Music, a global music-licensing library.
Entered digital music distribution industry in 1999. Worked as International Business Development Director and Worldwide Label Relations for Liquid Audio, the industry pioneer of DRM music technology and digital distribution. Managed over 250 independent and European record label relationships from the London and San Francisco offices.
Worked as an Artist Development Rep. at Interscope Records (Universal Music Group) through college, helping establish the success for many of today's most popular multi-platinum artists including No Doubt, Bush, Snoop Dogg, Dr. Dre.
Love using technology and relationships to connect bands, brands and fans.
(Privately Held; Music industry)
September 2009 — Present (11 months)
MIX.dj is the world's fastest growing and most engaging DJ community - with over 120,000 members and 16,000 DJ mixes from 54 countries.
MIX.dj is a global DJ community that provides an exciting
recommendation and discovery experience for DJs, producers and music fans. Our community offers user-generated, interactive music streaming (web & mobile) and the latest social network technologies to promote DJ mixes around the world. Our service is both web-based and mobile.
The MIX.dj community embraces DJ mixes to help sell the
producer's individual tracks used inside each DJ mix.
(Privately Held; Internet industry)
2009 — January 2010 (1 year )
About Jamendo Music:
Jamendo is the world's largest music streaming and download service offering free and legal music content under the Creative Commons license. Available in eight languages, the site offers over 200,000 tracks by 10,000 artists from around the world. For artists, its an easy and efficient way to publish, share and promote their music, but also to make money, from licensing, ad revenue sharing, donations, and public streaming radio services. Jamendo combines intellectual property, technology and business model innovations that make for a unique offer in digital music.
(Marketing and Advertising industry)
January 2004 — August 2007 (3 years 8 months)
At Sugo Music Agency, I am the liaison between bands and brands.
My job is to pitch, sell and executive-produce custom branded music & multimedia marketing campaigns for large corporate brands. I target companies who can leverage enhanced music CDs to achieve their offline-to-online marketing and business objectives. After closing the deal, I select, supervise and license music and act as lead architect for major targeted online brand experiences. My most recent clients include: Google Inc. (2 CDs), eBay, Nautica, Teavana (6 CDs), NBC Universal: Queer Eye For The Straight Guy soundtrack (2 CDs), Kimpton Hotels, and Station Casinos.
(Marketing and Advertising industry)
January 2002 — January 2004 (2 years 1 month)
Globalphonic Music specializes in custom music-marketing campaigns for lifestyle brands. It's flagship product is producing custom music compilation CDs. Globalphonic Music is the parent company for the 3rd-party music licensing library, "Mellow-Vibe Music".
*Globalphonic was acquired by Sugo Music Agency in 2004.
(Public Company; LQID; Computer Software industry)
March 1999 — November 2001 (2 years 9 months)
Liquid Audio is the pioneer of the digital music technology and distribution revolution (before MP3.com. Napster and iTunes). As worldwide label relations manager, I sold digital music distribution technology and services to independent and major record labels, artists and online retail stores. Splitting my time between Silicon Valley and London, I focused on partnering with record labels in the US and Europe.