LinkedInDan Lawrence
Dan Lawrence

Dan Lawrence

Head of SEO & Inbound Marketing

London, United Kingdom
  1. Dan Lawrence,
  2. Shop21
  1. Mangostorm,
  2. Dodec Ltd,
  3. Ytec Ltd
  1. box hill school
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Dan Lawrence

Dan Lawrence

Head of SEO & Inbound Marketing

– Present

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Dan Lawrence is an experienced digital marketer, one of the first generation of Search Engine Optimisation specialists now evolved into a holistic Inbound Marketing consultant.

I started as an account executive, then an account manager, becoming new business development manager for a start up web design agency soon after graduating in 1996. This included many various projects to develop new business but was most enthusiastic for the opportunities presented by Search Engine Optimisation leading me to launch UK's first (i think) 'pure-play' online store. Selling technology products direct to consumers/end users as a test ground for investigating and researching the wonderful world of Search Engine Optimisation (S.E.O).

Achieved #1 SERPS on Google for all highly competitive KeyWords targeted such as 'ipod accessories', 'hard drives', 'wifi', 'data storage', etc. Which in conjunction with competitive pricing of products sold, resulted in multiple daily orders driven by SEO only (no other marketing channels exploited apart from word of mouth/recommendation).

Since then and in parallel with my own projects i have helped companies align their organic digital assets with leading search engine criteria to help achieve high search engine rankings and the expected targeted traffic, all according to best practice guidelines (white hat).

Have since successfully investigated new channels such as Amazon Seller accounts. Shop21 achieved certificate/award over 2010 festive selling season for making the top 25% of all UK Amazon sellers in terms of Sales and Customer Satisfaction (averaging 100% positive feedback)

Due to existing experience, wanting to expand experience & missing the social aspect of agency life (& Shop21 being automated) was recruited by new specialist, results driven, digital marketing agency Mangostorm where i enjoyed 3 successful years as Head Of SEO & Inbound Marketing.

Now i focus exclusively on my own book of clients and projects.


Head of SEO & Inbound Marketing

Dan Lawrence
– Present (16 years 5 months)London & Isle Of Wight, United Kingdom

SEO & Inbound Marketing Consultancy


– Present (14 years 4 months)London

Founder & Proprietor of Shop21 responsible for every aspect of the business.

Achieved sustained first field of view SERPS for all keywords targeted however competitive including:

iPod Accessories
Hard Drives
Firewire cables
Data Storage
etc, etc

Head of SEO & Inbound Marketing

(2 years 8 months)London

SEO (Search Engine Optimisation)
SMO (Social Media Optimisation)
SMM (Social Media Marketing)

Heading up organic (natural) search and social media marketing campaigns for this London based digital marketing agency.

New Business - prospecting, presenting, subsequent client services and programme management.

Programme development - strategy, tactics.

Keyword Research

On-Page Optimisation and content strategy.

Off-Page Optimisation - link building, content.

Helping clients leverage social media to practice market leadership for natural search rankings (SEO) as well as social media marketing benefit.

Reporting and Analysis

Business Development, Account Management, Sales

Dodec Ltd
(2 years 9 months)West London

Business Development and subsequent Account Management for Web Design, Internet Marketing & Search Engine Optimisation Projects.

Business Development and Account Management for Networking Hardware Sales and Procurement.

Developed new revenue streams/channels such as IT reselling (included winning Anderson Consulting, now Accenture, as a regular/repeat client), Search Engine Optimisation service offer (one of the first in the country aprox. 1998)

Business Development, Account Management, Sales

Ytec Ltd
(9 months)London, United Kingdom

Account executive for website design clients such as Tefal (also came up with their original site design creative concept) and Bonus Prints first generation website.


Digital Nomad News(Link)
November 2012

Digital Nomad News: People, information & stories for anyone interested in location independent lifestyles

Isle Of Wight Daily News(Link)

Isle Of Wight Daily News
May 2013

The Isle Of Wight Daily News brings you the latest news and information from the Isle Of Wight. From breaking news, travel Info, weather forecast, business, events, education, health, technology, politics, arts & sports.


King's College London

  • BA Philosophy

The Henley College

  • BTEC National Diploma in Business, Finance, Marketing & Distribution
  • BTEC First Diploma in Business & Finance

Web CEO University

  • Web CEO University :) Professional Internet Marketer Internet Marketing


  • Search Engine...
  • Social Media Marketing
  • E-commerce
  • Online Marketing
  • SEM
  • Digital Marketing
  • Social Media
  • Google Analytics
  • Affiliate Marketing
  • Blogging
  • Facebook
  • Social Networking
  • SMO
  • Digital Strategy
  • Link Building
  • Copywriting
  • Web 2.0
  • Keyword Research
  • Conversion Optimization
  • Organic Search
  • Online Sales
  • Online Reputation...
  • Online Branding
  • Social Media Monitoring
  • Landing Page...
  • Multi-channel Marketing
  • B2B
  • Retail
  • Content Strategy
  • SEO copywriting
  • Search
  • Inbound Marketing
  • SEO
  • WordPress
  • Web Design
  • Marketing
  • Start-ups
  • Web Analytics
  • Web Marketing
  • Search Engine Ranking
  • Google Webmaster Tools
  • Mobile Marketing
  • Online Lead Generation
  • Search Analysis
  • Search Advertising
  • Email Marketing
  • A/B testing
  • Application Search...
  • Application Search...
  • Local Search
  • See 35+  See less


box hill school

box hill school

King's College London

B.A., Philosophy

Activities and Societies: Shooting Club

The Henley College

BTEC, Business, Finance, Marketing & Distribution

Activities and Societies: Rowing Club


Web CEO University

Professional Internet Marketer, Internet Marketing (SEO)

"Internet Marketing Professional" certificate & course details:

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