Dan LaRusso

Past

• SEO, SEM, PPC, Internet Marketing at WebsiteBiz
• Search Engine Optimization (SEO) Analyst, PPC Management and Consulting at EbasedEVOLUTION
• Media Development and Online Marketing at WP Associates

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Education

• Saint Bonaventure University

Recommended

3 people have recommended Dan

Connections

129 connections

Industry

Internet

Dan LaRusso’s Summary

Proven internet marketing professional with over 6 years of experience helping companies utilize new and emerging technologies to increase sales and profitability. Focused heavily on building web marketing strategies including Search Engine Marketing (SEM), Search Engine Optimization (SEO), including link building, content development, Rich Media, Social Media, Blogging, Viral Marketing, Website Optimization, and Web Analytics.

- Leadership focused around Social Media, Web 2.0 technology, search engine marketing, search engine optimization, pay per click marketing and social media marketing.

- Basic Knowledge of web development and programming in HTML, CSS, PHP, MySQL, ASP.Net and SQL Server.

- Evolving knowledge of web analytics and data integration through such platforms as Omniture, CoreMetrics, and Webtrends.

Marketing Expertise:

-Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Link-Building Strategies
- Social Media Marketing
-Rich Media Marketing & Interactive Video
-E-Commerce Optimization
-Blogging and Blog Strategy
-Word of Mouth Marketing (WOM)
-Viral Marketing Strategy
-Viral Video marketing
- Landing Page Analysis and Optimization
-Web Analytics Analysis (Google Analytics, Coremetrics and WebTrends)
-Website Optimization & Persuasion Architecture
- Multivariate Testing to Increase Conversion

Technical Aptitude:

* Omniture SiteCatalyst
* Google Analytics
* AdWords, YSM, and AdCenter Management UI
* Coremetrics Search Marketing Tools
* Google AdWords Editor
* Keyword Discovery (Keyword Research)
* WordTracker (Keyword Research)
* Google Website Optimizer
* Adobe PhotoShop and Adobe Premiere Pro

Dan LaRusso’s Specialties:

Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Link-Building Strategy
Social Media Marketing
Blog Strategy
Viral Marketing Strategy
Web Analytics Analysis (Google Analytics,Omniture, Coremetrics)
Multivariate Testing
Email Marketing Strategy

SEO Consultant, SEO Marketing, SEO Keywords, SEO Friendly URLs, SEO Server Side Redirects, SEO Competitive Analysis, SEO Web Effectiveness, SEO Trending, SEO Data Mining, SEO Keyword Research, SEO Analysis, PPC Internet Marketing

Dan LaRusso’s Experience

• SEO, SEM, PPC, Internet Marketing

  WebsiteBiz

  (Privately Held; Marketing and Advertising industry)

  February 2008 — January 2009 (1 year)

  -SEO Development and Strategy of Client website through ethical search engine optimization (SEO) and search engine marketing (SEM).
  
  -Management and development of Pay Per Click (PPC) campaigns through Google Adwords, Yahoo Search Marketing, and MSN AdCenter.
  
  -SEO Copywriting skills to improve search engine ranking and website conversion.
  
  - Technical SEO expertise improving webpage spider crawlability and indexing. Consulting and improvement of SEO site architecture and server side redirects to preserve and improve site visibility and rankings.
  
  -Blog SEO improvement through Wordpress.
  
  -Employed proven SEO link building strategies to increase exposure, search engine visibility, and conversions.
  
  -SEO copywriting improvement and development.
  
  -Social Networking SEO strategy and implementation through new and emerging Web 2.0 technologies.

• Search Engine Optimization (SEO) Analyst, PPC Management and Consulting

  EbasedEVOLUTION

  (Privately Held; 11-50 employees; Internet industry)

  October 2007 — February 2008 (5 months)

  SEO Marketing and SEO Consulting through ethical SEO.
  
  SEO Project Management, Internet Marketing and SEO training for client awareness and understanding.
  
  Managed Pay-Per-Click (PPC) campaigns through Google Adwords and Yahoo Search Marketing (Overture).
  
  Consulted clients on web architecture to improve search ranking through major search engines such as Google, Yahoo, MSN (Live) and Ask.com

• Media Development and Online Marketing

  WP Associates

  (Internet industry)

  March 2003 — October 2007 (4 years 8 months)

  Search Marketing campaign creation and optimization of organic and paid placements.
  
  Experience Managing Google Adwords campaigns and Yahoo Search Marketing, US and UK campaigns.
  
  Experience editing and placement of HD video campaigns as well as other rich media.
  
  Viral Marketing Optimization through video portals such as YouTube, Revver, and BrightCove.

Dan LaRusso’s Education

• Saint Bonaventure University

  1998 — 2002