Danie Ware

Current

Marketeer at Forbidden Planet London

Past

House Copywriter/Editor at Allders
Senior Document Designer at Norwich Union

Education

University of East Anglia

Recommended

5 people have recommended Danie

Connections

298 connections

Industry

Retail

Websites

Danie Ware’s Summary

Devising marketing strategy for national retailer including advertising, direct marketing technique, event co-ordination and a particular focus on public relations, both on- and off-line.

Experienced in event organisation and management, including liasing with clients and celebrities, co-ordinating media attendance and coverage, and overseeing essential logistics.

Experienced copywriter and editor; able to provide optimum document wording, layout and impact. Able to adapt this skill to suit any physical or virtual demographic or purpose.

Have been involved in the conception, creation and ongoing operation of two major e-tail websites.

Experienced in every level of retail with a skilled eye for both visual merchandising and information architechture.

Danie Ware’s Specialties:

Public Relations. Event organisation. Copywriting. Editing. Retail marketing and merchandising. E-commerce, including social media experience and direct marketing technique.

Danie Ware’s Experience

Marketeer

Forbidden Planet London

(Privately Held; 51-200 employees; Information Technology and Services industry)

October 2003 — Present (6 years 2 months)

I cover all aspects of marketing a national retailer both on- and off-line.

I am the first point of contact for event organisation, all forms of advertising and promotional opportunities. I produce and edit both PoS and copy for the company and set up the correct profile for the company's Tone of Voice. I have hands-on previous experience of e-commerce and have helped in the design and construction of two major e-tail websites; this has led me to creating a Social Media profile for Forbidden Planet.

I am responsible for devising strategy to promote each Forbidden Planet store and the company's website, as well as advising on the changes and developments to both. I take responsibility for promoting the events I organise and for their logistics and smooth running.
House Copywriter/Editor

Allders

(Public Company; 5001-10,000 employees; Retail industry)

November 2000 — October 2003 (3 years )

Marketing, direct marketing and e-commerce position dealing with all written text produced by the company - from online product descriptions and customer service to PoS, promotional literature, press releases and advertising... to writing a audio script for Lawrence Llewelyn-Bowen and a menu descrption for Gary Rhodes!
Senior Document Designer

Norwich Union

(Public Company; 10,001 or more employees; Financial Services industry)

June 1998 — October 2000 (2 years 5 months)

Part of a Marketing team responsible for ensuring that all of NU's public documents were written in Corporate Standard Plain English. Responsible for the design and upkeep of those documents, for the conversion of older company documents into customer friendly wording. Also responsible for ensuring that every possible variant to a document's wording was allowed for before the document was added to the system.

Danie Ware’s Education

University of East Anglia

BA Hons , English Literature and Film Studies , 1987 — 1990

Activities and Societies:

Royal Anglian Infrantry Regiment, Territorial Army. RAG Society, Viking and Dark Age Banqueting Society (Women's Officer).

Additional Information

Danie Ware’s Websites:

Danie Ware’s Interests:

Writing and editing, blogging to explore the fusion of science fiction and social media, fitness training and cycling, taking care of my three-year-old son, ancient history and military tactics, gaming and geeking, Viking and mediaeval re-enactment, movies, cult television and collecting urban vinyl

Danie Ware’s Groups:

I have been a member of Territorial Army - the Royal Anglian Infantry. I've also belonged to several re-enactment groups including The Vikings, the Norse Film and Pageant Society and the Northland Mercenaries, I am a regular user of Twitter and many other Social Media sites.