
Chief Analyst for Testing & Development - Wicked Business Sciences
West Palm Beach, Florida Area

Chief Analyst for Testing & Development - Wicked Business Sciences
West Palm Beach, Florida Area
*Director of eCommerce Initiatives - Includes direction of analytics, business intelligence development, search marketing, non-search campaigns, advertising, and measurement of old media marketing spend.
*Web Analytics Research & Development - worked with to produce research and development assistance to Wicked Business Sciences on Patent-Pending technologies for PreCognitive Site Search and Session ForeSite solutions.
*Research Publication - Produced numerous white papers and development guides for advanced analytics experimentation methodologies.
*Industry Text Co-Authoriship - Produced research, contributed content, and aiding in editing significant portions of chapters in book published by O'Reilly by Andy King from WebSiteOptimization.com.
*Regular Contributing Blog Writer - Regularly write to, and maintain, a continued relationship with WebAnalyticsDemystified.com. This is considered by many a premium resource for top practice publication and developmental discussion.
Primarily specializing in all forms of testing for internet based optimization efforts. Testing includes development of weighted algorithms, A/B and Multivariate testing application, measurement and implementation, and scripted and survey styled usability testing. I currently write on these subjects for online publication at Web Analytics Demystified with Eric T. Peterson, Judah Phillips, and Joseph Carrabis.