Daniel Waisberg

Current
  • Contributor at Search Engine Land
  • Head of Web Analytics at easynet Search Marketing
  • Co-Chair of Marketing Committee at Web Analytics Association
Past
  • Web Analytics & SEO Manager at eSnips.com
  • Web Analytics Manager at Spiral Solutions
  • Teacher of gifted children at The Young Persons' Institute for the Promotion of Creativity and Excellence
  • Investor Relations Assistant at Usiminas
  • Educational Coordinator at Youth Movement Habonim Dror
Education
  • Tel Aviv University
  • Pontifícia Universidade Católica de Minas Gerais
Connections
500+ connections
Industry
Internet
Websites

Daniel Waisberg’s Summary

"Not everything that can be counted counts, and not everything that counts can be counted" Albert Einstein

Daniel Waisberg’s Specialties:

Analyzing and optimizing customer behavior using Web Analytics tools (Google Analytics, ClickTracks, WebTrends...). Measuring SEO strategies for websites and analyzing the success of Adwords campaigns. Comparing the development of websites to competitors’ using online competitive analysis software (Hitwise).


Daniel Waisberg’s Experience

  • Contributor

    Search Engine Land

    (Privately Held; Internet industry)

    May 2009Present (7 months)

    Contributes articles on Conversion Optimization, Web Analytics, and Search Engine Marketing. A list of all articles published can be found at http://searchengineland.com/author/daniel-waisberg

  • Head of Web Analytics

    easynet Search Marketing

    (Privately Held; 11-50 employees; BSKYB; Telecommunications industry)

    December 2007Present (2 years )

  • Co-Chair of Marketing Committee

    Web Analytics Association

    (Internet industry)

    November 2006Present (3 years 1 month)

    Responsible for managing the marketing volunteers and define the strategic and operational marketing activities for the association.

  • Web Analytics & SEO Manager

    eSnips.com

    (Privately Held; 11-50 employees; Internet industry)

    February 2007December 2007 (11 months)

    Responsible for reporting, analyzing, and optimizing customer behavior. Develop and measure the SEO strategy for the website and analyze the success of Adwords’ campaigns. Compare the development of our website to competitors’ using online competitive analysis software.

  • Web Analytics Manager

    Spiral Solutions

    (Privately Held; 51-200 employees; Internet industry)

    August 2005January 2007 (1 year 6 months)

    Spiral Solutions provides online marketing services to several websites. I was responsible for Online Competitive Intelligence and Web Analytics. I strove to merge information about the company's websites (extracted from WebTrends, and ClickTracks) with information about its competitors (extracted from Hitwise.) I analyzed the source of traffic to competitors’ websites, compared it to the clients’ referrers, and identified the affiliate or advertisement websites that could become our partners. In addition, I tried to identify as fast as possible those referrers that provide the best ROI to our websites.

  • Teacher of gifted children

    The Young Persons' Institute for the Promotion of Creativity and Excellence

    (Non-Profit; 11-50 employees; Primary/Secondary Education industry)

    June 2004July 2005 (1 year 2 months)

    The institute is part of Tel Aviv University and is coordinated by worldwide renowned writer and educator Dr. Erica Landau. I have developed and taught courses on geography (cultures of the world), philosophy and creative thinking.

  • Investor Relations Assistant

    Usiminas

    (Public Company; 1001-5000 employees; Mining & Metals industry)

    August 2002January 2003 (6 months)

    I was responsible for organizing specific data, research, analyze and manipulate information according to the needs of investors, who were ultimately the main clients, besides the daily demands of the department. Routine in one Investor Relations department is rather flexible because a great parcel of what happens on a daily basis results from events in the capital market, which means a great level of unforeseeability.

  • Educational Coordinator

    Youth Movement Habonim Dror

    (Educational Institution; 501-1000 employees; Education Management industry)

    February 1999February 2002 (3 years 1 month)

    I organized events in a national basis, coordinated educational, administrative, and financial aspects of the movement, and managed various work groups. Among the activities performed:

    Represented Brazil in a world congress in Russia with the responsibility to conduct discussion groups on diverse subjects

    Instructor in a summer camp in the United States, leading discussions on Ecology, Social Responsibility, and Politics for two months

    Represented Brazil on the first South American congress for youth leaders, with emphasis on the role of creativity in group motivation


Daniel Waisberg’s Education

  • Tel Aviv University

    M.Sc. , Online Behavior Analysis , 20042007

    Statistical and mathematical models that improve the process of decision making were central themes of my studies and of the thesis I wrote. My research aims at improving the conversion rates of websites by using statistical analysis of online behavior. I used data from an e-commerce website to test the model I developed, and obtained exciting results. The model proposed is based on Markov Chains and identifies the most important pages for the achievement of the websites’ goals. I extracted online behavior data using Google Analytics navigational analysis.

  • Pontifícia Universidade Católica de Minas Gerais

    B.A. , Business Management , 19992003

    During B.A. I published two articles:

    Habonim Dror a (trans)forming experience - A description of the management and ideological structure of Habonim Dror, the youth movement where I worked.

    Green Corporate Strategies - An overview of environmental strategies literature and its application at Usiminas.


Additional Information

Daniel Waisberg’s Websites:

Daniel Waisberg’s Interests:

Online Behavior, Statistics, User Experience, Web Design, poetry, children literature

Daniel Waisberg’s Groups:

Web Analytics Association

  •    Web Analytics Demystified
  •    Search Engine Marketing Professional Organization (SEMPO) - OFFICIAL GROUP FOR THE ORGANIZATION
  •    Web Analytics Association
  •    Google Analytics Authorized Consultants
  •    eMetrics Marketing Optimization Summit
  •    SEM Performance

Daniel Waisberg’s Contact Settings

Interested In:

  • career opportunities
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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