Daniel Waisberg

Current

Contributor at Search Engine Land
Head of Web Analytics at easynet Search Marketing
Co-Chair of Marketing Committee at Web Analytics Association

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Past

Web Analytics & SEO Manager at eSnips.com
Web Analytics Manager at Spiral Solutions
Teacher of gifted children at The Young Persons' Institute for the Promotion of Creativity and Excellence

Educational Coordinator at Youth Movement Habonim Dror

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1 more...

Education

Tel Aviv University
Pontifícia Universidade Católica de Minas Gerais

Recommended

16 people have recommended Daniel

Connections

500+ connections

Industry

Internet

Websites

Daniel Waisberg’s Summary

"Not everything that can be counted counts, and not everything that counts can be counted" Albert Einstein

Daniel Waisberg’s Specialties:

Using Web Analytics and competitive analysis tools to understand online behavior and optimize websites to increase revenues.

Daniel Waisberg’s Experience

Contributor

Search Engine Land

(Privately Held; Internet industry)

May 2009 — Present (8 months)

Contributes articles on Behavioral Targeting, Conversion Optimization, Web Analytics, and Search Engine Marketing. A list of all articles published can be found at http://www.searchengineland.com/author/daniel-waisberg
Head of Web Analytics

easynet Search Marketing

(Privately Held; Internet industry)

December 2007 — Present (2 years 1 month)

Leading the Conversion Optimization Service of the company, an International SEM firm. Some of the highlights of this position:

* Hands-on practice using a broad mix of technologies in order to optimize websites of major internet players targeting over 50 countries and 35 languages

* Formulating conversion optimization strategies and work plans for clients

* Assisting presales in initial conversion marketing analysis of prospects' websites

* Supporting my company with its promotion as an insight-driven service provider in its marketplace

* Professional certifications include Google Analytics Authorized Consultants (Aug-08) and Website Optimizer Authorized Consultants (Jul-09).
Co-Chair of Marketing Committee

Web Analytics Association

(Internet industry)

November 2006 — Present (3 years 2 months)

Responsible for managing the marketing volunteers and define the strategic and operational marketing activities for the association. Below are two of the most important projects I created and led:

* Web Analytics Without Borders (http://bit.ly/5UnnwR) - Our mission is to help SaveTheChildren.org develop a data-driven culture from scratch and enable positive and sustainable change in thousands of childrens' lives.

* Web Analytics Championship (http://bit.ly/8sYVES) - A competition that creates an opportunity where Web Analysts can interact and share their professional knowledge with their fellow analysts in the Web Analytics community
Web Analytics & SEO Manager

eSnips.com

(Privately Held; 11-50 employees; Internet industry)

February 2007 — December 2007 (11 months)

Responsible for reporting, analyzing, and optimizing customer behavior. Develop and measure the SEO strategy for the website and analyze the success of Adwords’ campaigns. Compare the development of our website to competitors’ using online competitive analysis software.
Web Analytics Manager

Spiral Solutions

(Privately Held; 51-200 employees; Internet industry)

August 2005 — January 2007 (1 year 6 months)

Spiral Solutions provides online marketing services to several websites. I was responsible for Online Competitive Intelligence and Web Analytics. I strove to merge information about the company's websites (extracted from WebTrends, and ClickTracks) with information about its competitors (extracted from Hitwise.) I analyzed the source of traffic to competitors’ websites, compared it to the clients’ referrers, and identified the affiliate or advertisement websites that could become our partners. In addition, I tried to identify as fast as possible those referrers that provide the best ROI to our websites.
Teacher of gifted children

The Young Persons' Institute for the Promotion of Creativity and Excellence

(Non-Profit; 11-50 employees; Primary/Secondary Education industry)

June 2004 — July 2005 (1 year 2 months)

The institute is part of Tel Aviv University and is coordinated by worldwide renowned writer and educator Dr. Erica Landau. I have developed and taught courses on geography (cultures of the world), philosophy and creative thinking.
Educational Coordinator

Youth Movement Habonim Dror

(Educational Institution; 501-1000 employees; Education Management industry)

February 1999 — February 2002 (3 years 1 month)

I organized events in a national basis, coordinated educational, administrative, and financial aspects of the movement, and managed various work groups. Among the activities performed:

Represented Brazil in a world congress in Russia with the responsibility to conduct discussion groups on diverse subjects

Instructor in a summer camp in the United States, leading discussions on Ecology, Social Responsibility, and Politics for two months

Represented Brazil on the first South American congress for youth leaders, with emphasis on the role of creativity in group motivation

Daniel Waisberg’s Education

Tel Aviv University

M.Sc. , Online Behavior Analysis , 2004 — 2007

Statistical and mathematical models that improve the process of decision making were central themes of my studies and of the thesis I wrote. My research aims at improving the conversion rates of websites by using statistical analysis of online behavior. I used data from an e-commerce website to test the model I developed, and obtained exciting results. The model proposed is based on Markov Chains and identifies the most important pages for the achievement of the websites’ goals. I extracted online behavior data using Google Analytics navigational analysis.
Pontifícia Universidade Católica de Minas Gerais

B.A. , Business Management , 1999 — 2003

During B.A. I published two articles:

Habonim Dror a (trans)forming experience - A description of the management and ideological structure of Habonim Dror, the youth movement where I worked.

Green Corporate Strategies - An overview of environmental strategies literature and its application at Usiminas.

Additional Information

Daniel Waisberg’s Websites:

Daniel Waisberg’s Interests:

Online Behavior, Statistics, User Experience, Web Design, poetry, children literature

Daniel Waisberg’s Groups:

Web Analytics Association

Web Analytics Demystified
Search Engine Marketing Professional Organization (SEMPO) - OFFICIAL GROUP FOR THE ORGANIZATION
Web Analytics Association
Google Analytics Authorized Consultants
eMetrics Marketing Optimization Summit
SEM Performance