
Head of Web Analytics
Israel

Head of Web Analytics
Israel
"Not everything that can be counted counts, and not everything that counts can be counted" Albert Einstein
Using Web Analytics and competitive analysis tools to understand online behavior and optimize websites to increase revenues.
(Privately Held; Internet industry)
May 2009 — Present (8 months)
Contributes articles on Behavioral Targeting, Conversion Optimization, Web Analytics, and Search Engine Marketing. A list of all articles published can be found at http://www.searchengineland.com/author/daniel-waisberg
(Privately Held; Internet industry)
December 2007 — Present (2 years 1 month)
Leading the Conversion Optimization Service of the company, an International SEM firm. Some of the highlights of this position:
* Hands-on practice using a broad mix of technologies in order to optimize websites of major internet players targeting over 50 countries and 35 languages
* Formulating conversion optimization strategies and work plans for clients
* Assisting presales in initial conversion marketing analysis of prospects' websites
* Supporting my company with its promotion as an insight-driven service provider in its marketplace
* Professional certifications include Google Analytics Authorized Consultants (Aug-08) and Website Optimizer Authorized Consultants (Jul-09).
(Internet industry)
November 2006 — Present (3 years 2 months)
Responsible for managing the marketing volunteers and define the strategic and operational marketing activities for the association. Below are two of the most important projects I created and led:
* Web Analytics Without Borders (http://bit.ly/5UnnwR) - Our mission is to help SaveTheChildren.org develop a data-driven culture from scratch and enable positive and sustainable change in thousands of childrens' lives.
* Web Analytics Championship (http://bit.ly/8sYVES) - A competition that creates an opportunity where Web Analysts can interact and share their professional knowledge with their fellow analysts in the Web Analytics community
(Privately Held; 11-50 employees; Internet industry)
February 2007 — December 2007 (11 months)
Responsible for reporting, analyzing, and optimizing customer behavior. Develop and measure the SEO strategy for the website and analyze the success of Adwords’ campaigns. Compare the development of our website to competitors’ using online competitive analysis software.
(Privately Held; 51-200 employees; Internet industry)
August 2005 — January 2007 (1 year 6 months)
Spiral Solutions provides online marketing services to several websites. I was responsible for Online Competitive Intelligence and Web Analytics. I strove to merge information about the company's websites (extracted from WebTrends, and ClickTracks) with information about its competitors (extracted from Hitwise.) I analyzed the source of traffic to competitors’ websites, compared it to the clients’ referrers, and identified the affiliate or advertisement websites that could become our partners. In addition, I tried to identify as fast as possible those referrers that provide the best ROI to our websites.
(Non-Profit; 11-50 employees; Primary/Secondary Education industry)
June 2004 — July 2005 (1 year 2 months)
The institute is part of Tel Aviv University and is coordinated by worldwide renowned writer and educator Dr. Erica Landau. I have developed and taught courses on geography (cultures of the world), philosophy and creative thinking.
(Educational Institution; 501-1000 employees; Education Management industry)
February 1999 — February 2002 (3 years 1 month)
I organized events in a national basis, coordinated educational, administrative, and financial aspects of the movement, and managed various work groups. Among the activities performed:
Represented Brazil in a world congress in Russia with the responsibility to conduct discussion groups on diverse subjects
Instructor in a summer camp in the United States, leading discussions on Ecology, Social Responsibility, and Politics for two months
Represented Brazil on the first South American congress for youth leaders, with emphasis on the role of creativity in group motivation
M.Sc. , Online Behavior Analysis , 2004 — 2007
Statistical and mathematical models that improve the process of decision making were central themes of my studies and of the thesis I wrote. My research aims at improving the conversion rates of websites by using statistical analysis of online behavior. I used data from an e-commerce website to test the model I developed, and obtained exciting results. The model proposed is based on Markov Chains and identifies the most important pages for the achievement of the websites’ goals. I extracted online behavior data using Google Analytics navigational analysis.
B.A. , Business Management , 1999 — 2003
During B.A. I published two articles:
Habonim Dror a (trans)forming experience - A description of the management and ideological structure of Habonim Dror, the youth movement where I worked.
Green Corporate Strategies - An overview of environmental strategies literature and its application at Usiminas.
Online Behavior, Statistics, User Experience, Web Design, poetry, children literature
Web Analytics Association