
Communication Strategist
Greater Chicago Area

Communication Strategist
Greater Chicago Area
I develop concepts, strategies, creativity and mechanisms for multichannel internal communication. I have an overall 13-year professional experience that allows me to interface efficiently with Marketing, Sales, HR or IT corporate teams. I’ve managed communication projects from concept development to final delivery targeting the Work Force for Brand re-positioning, Incentives, Product Launch and Corporate Value Sharing after M&A actions.
• Client Mgmt
• Cross-functional team coordination
• Brainstorm participation/lead • Digital Project Mgmt
• Creativity • Team lead • Team worker • Web 2.0
• Community Mgmt • Video Direction • Event Direction
(Marketing and Advertising industry)
January 2008 — Present (1 year 11 months)
I founded a social network localized for the Italian communication industry named “Good Wine Communication” (www.good-wine.it). Wine is a metaphor for individual talent that allows me to localize talents throughout the country. Within this metaphor I’ve created the “sommeliers” team. This team is a group of high-level corporate communication professionals that allows me to keep and build new business connections. Developing this project I was able to familiarize with server management, Php, CSS, Html, SE platform, newsletters, community management and web marketing.
I have tested several social network software and took the strategic decision with which software I am developing the Good Wine Communication project. I have installed the social network on Apache Linux servers, tested different web farms and made HTML an PHP changes to optimize the original software to the project needs.
I've designed the logo and icons for the look&feel of the social network http://www.good-wine.it
I also am responsible for promotion through web, BUZZ marketing, Google, Facebook, MySpace.
(Privately Held; Telecommunications industry)
February 2004 — March 2008 (4 years 2 months)
Multimedia Systems is an interactive agency specialized in Internal Communication for the Pharma Industry. In this agency I was able to start as responsible of video and written communication and to end as creative director. I managed events and digital communication projects working together with creative, account and tech teams providing strategy, interactive mechanisms and creative guidelines. I have also worked as Event and Video writer/director for many productions. I also had the opportunity to develop a R&D project with which I won a regional funding for small Business and Medium Enterprise Innovation: Affective Computing for an E-Learning platform.
Key Clients: Pfizer Italy, Novartis, Boehringer Ingelheim, Janssen & Cilag (Johnson & Johnson), Astellas Italy (Yamanouchi & Fujisawa), Abbott, Bracco Europe, Dompé, Intervet, Amplifon, Fideuram Bank, RAS Bank, UniEuro, Sudler & Hennessey Italy, Sentrix Health Europe, Sentrix,
Awards
EIBTM award: Highly Commended Best European Event 2006. Pfizer, Lyrica
EIBTM award: Best European Pharmaceutical Event 2004. Pfizer, Torvast (Lipitor in USA)
2008 Regional funding for small Business and Medium Enterprise Innovation
(Marketing and Advertising industry)
April 2000 — January 2004 (3 years 10 months)
After three years of freelancing in Milan’s major post facilities I’ve opened Streetlamp, a Creative Lab for Audio Video Communication. I directly managed different types of clients (other facilities, agencies, and final clients) always succeeding in their expectations. I worked hands on video production, tested video streaming sw and managed a team of three people working with me.
Key Clients: XTV Milan, Input, IDC, Clan Agency, Magnolia, Mediaset, Boehringer Ingelheim, Eurocell, Revlon, Buongiorno Vitaminic, Waste Italia
(Broadcast Media industry)
September 1995 — July 2002 (6 years 11 months)
I worked as a freelance post production specialist providing editing and compositing for commercials and Tv Programs broadcasetd on all national channels: Raidue, Raitre, Rete 4, Canale 5, Italia 1, Rai Sat, Telepiù. During this period I also developed my first web project named humansteps.com: I shot three travel reportages in Beijing, Xi’An and Lhasa (China and Tibet).
Key Clients: Euphon, Mirage, ON AIR, Merak, UVC, Extralia, Studio Selva, Central Productions
(Self-Employed; Myself Only; Marketing and Advertising industry)
June 1994 — June 1996 (2 years 1 month)
Copywriter Italian and English for above the line communication.
(Media Production industry)
September 1994 — March 1995 (7 months)
I won a 6-month European Grant to work at Central Production. I assisted Production and Post Production from the Set to the One-Light tele-cine to final audio mix. During this period I also worked as a freelance copywriter for MET (cycling helmets) English brochures, outdoor “Sportello del cittadino” (city of Genoa), print ad for Campus and magazine/print ad for Toora wheels.
Service Innovation 2007 — 2007
Art Direction and Copywriting 1994 — 1994
Two month stage
Copywriter 1991 — 1994
PACLE 1985 — 1990
social technologies, internal corporate communication, communication strategies
Regional funding for small business and medium-sized enterprises Innovation - 2008
EIBTM award: Highly Commended Best European Corporate Event 2006
EIBTM award: Best European Pharmaceutical Event 2004
Adriatic Film Festival: Highly Commended short film "The Judge Line", 1998
6+6 month European scholarship for Film & Video Production, 1995