Daniel Thornton

Daniel Thornton

Digital Marketing Manager at Absolute Radio

Peterborough, United Kingdom

Current
Past
  • Community Marketing Manager at Bauer Media
  • Editor-in-Chief at Disposable Media
  • Editor at Disposable Media
  • Web Producer at Emap
  • Freelance Contributor at www.eurogamer.net, www.gamestyle.net and strategyinformer.com
  • Freelance Contributor at Official Dreamcast Magazine
Education
  • Western Washington University
  • The University of Hull
  • Chatham Grammer School for Boys
Connections
478 connections
Industry
Online Media
Websites

Daniel Thornton’s Summary

I've spent just under a decade specialising in creating compelling content and distributing it with effective marketing.

My current role as Digital Marketing Manager for Absolute Radio spans a number of disciplines, including natural and paid search, social media, mobile development and marketing, and project management of external agencies and developers.

I'm also involved in improving internal knowledge sharing and shaping the digital strategies, particularly on content and marketing.

My previous roles at Bauer Media include content creation (print and digital journalism and web production, website redevelopment and community management), and social media marketing (Across the Bauer portfolio, including Heat, Empire, Cocosa, FHM, MCN, Car Magazine).

I'm also a blogger, with two blogs ranked by Wikio in the top 100 UK Tech blogs (www.thewayoftheweb.net and www.140char.com). TheWayoftheWeb is also in the top 50 of the UK Marketing blogs listed by AdAge.

And I also speak at various events:

'Dan Thornton provided a particularly insightful introduction to online communities at a recent ALPSP seminar. The detailed analysis of the available options for publishing in its varied forms provided an exciting launch pad for the day itself and provided food for thought for the many academic publishers attending the event.'
Nick Evans, Chief Operating Officer, Association of Learned and Professional Society Publishers

Daniel Thornton’s Specialties:

Creating compelling editorial content, social media marketing, natural and paid search campaigns, digital strategy, managing internal and external teams, mobile development and marketing, knowledge sharing, digital and mobile analytics.


Daniel Thornton’s Experience

  • Digital Marketing Manager

    Absolute Radio

    (Privately Held; Broadcast Media industry)

    May 2009Present (7 months)

    My responsibilities include natural and paid search, social media (campaigns include Absolute Radio Live Stories), and mobile (Launches include the Absolute Radio LiveAmp for iPhone and iAmp for Android).

  • Community Marketing Manager

    Bauer Media

    (Privately Held; Media Production industry)

    January 2008April 2009 (1 year 4 months)

    Responsible for driving community strategy across a number of Bauer Media websites, and engaging the external online community to promote brands and drive traffic and deciding the most effective outlets for engaging and conversing about our brands.
    Working with the editorial teams which will 'own' individual strategies, and co-ordinating and feeding into editorial, marketing and commercial plans around community.
    Also responsible for monitoring results of community developments and strategy.

  • Editor-in-Chief

    Disposable Media

    (Publishing industry)

    April 2008June 2008 (3 months)

    Defining the proposition and strategy for all formats of Disposable Media.
    I decided to step down from the formal position in July in order to concentrate on my career and other side projects, although I remain within the Disposable Media team, contributing to content, and offering unofficial advice and strategy.

  • Editor

    Disposable Media

    (Non-Profit; 11-50 employees; Online Media industry)

    August 2005March 2008 (2 years 8 months)

    Editor of Disposable Media, an online publication staffed by volunteers, and constructed entirely online

  • Web Producer

    Emap

    (Public Company; 1001-5000 employees; Online Media industry)

    February 2001January 2008 (7 years )

    Responsible for the day-to-day management of motorcyclenews.com and the editorial team.
    Duties include publishing news, sport and additional editorial content, managing online communities, developing new ideas for content and website development, organising the editorial team, and marketing the site.

  • Freelance Contributor

    www.eurogamer.net, www.gamestyle.net and strategyinformer.com

    (Online Media industry)

    August 2006January 2007 (6 months)

    Freelance contributor to the Eurogamer.net website

  • Freelance Contributor

    Official Dreamcast Magazine

    (Online Media industry)

    20002001 (1 year )


Daniel Thornton’s Education

  • Western Washington University

    American Studies , History, Digital Production, English , 19982001

  • The University of Hull

    American Studies , 19962000

    Activities and Societies:
    Hullfire student newspaper. Jam 1575 Student Radio Station
  • Chatham Grammer School for Boys

    19881996


Additional Information

Daniel Thornton’s Websites:

Daniel Thornton’s Interests:

Online publishing, Online media, Mobile internet, Social Networks, Website Design, Website Usability, Motorcycling, Cinema, Music, Computers and console gaming.

Daniel Thornton’s Groups:

MMC, Bauer Presentation

  •    London IN
  •    ThoseinMedia
  •    Online Marketing Group (OMG)
  •    University of Hull Alumni
  •    Social Media Mafia
  •    Tweeple
  •    Social Media Marketing Intelligence
  •    Future Social Media
  •    Every Single One Of Us
  •    Marketers on twitter
  •    Marketing Bloggers
  •    iPhone & Android Applications: Marketing & Outsourcing
  •    Branding & Marketing
  •    London Media Professionals Group
  •    Specialist Media Network
  •    UK Digital Marketing

Daniel Thornton’s Honors:

2007 Emap Digital Team of the Year
2005 PPA Interactive Magazine of the Year.


Daniel Thornton’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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