Daniel Thornton

Current

Digital Marketing Manager at Absolute Radio

Past

Community Marketing Manager at Bauer Media
Editor-in-Chief at Disposable Media
Editor at Disposable Media

Web Producer at Emap
Freelance Contributor at www.eurogamer.net, www.gamestyle.net and strategyinformer.com
Freelance Contributor at Official Dreamcast Magazine

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3 more...

Education

Western Washington University
The University of Hull
Chatham Grammer School for Boys

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Recommended

13 people have recommended Daniel

Connections

478 connections

Industry

Online Media

Websites

Daniel Thornton’s Summary

I've spent just under a decade specialising in creating compelling content and distributing it with effective marketing.

My current role as Digital Marketing Manager for Absolute Radio spans a number of disciplines, including natural and paid search, social media, mobile development and marketing, and project management of external agencies and developers.

I'm also involved in improving internal knowledge sharing and shaping the digital strategies, particularly on content and marketing.

My previous roles at Bauer Media include content creation (print and digital journalism and web production, website redevelopment and community management), and social media marketing (Across the Bauer portfolio, including Heat, Empire, Cocosa, FHM, MCN, Car Magazine).

I'm also a blogger, with two blogs ranked by Wikio in the top 100 UK Tech blogs (www.thewayoftheweb.net and www.140char.com). TheWayoftheWeb is also in the top 50 of the UK Marketing blogs listed by AdAge.

And I also speak at various events:

'Dan Thornton provided a particularly insightful introduction to online communities at a recent ALPSP seminar. The detailed analysis of the available options for publishing in its varied forms provided an exciting launch pad for the day itself and provided food for thought for the many academic publishers attending the event.'
Nick Evans, Chief Operating Officer, Association of Learned and Professional Society Publishers

Daniel Thornton’s Specialties:

Creating compelling editorial content, social media marketing, natural and paid search campaigns, digital strategy, managing internal and external teams, mobile development and marketing, knowledge sharing, digital and mobile analytics.

Daniel Thornton’s Experience

Digital Marketing Manager

Absolute Radio

(Privately Held; Broadcast Media industry)

May 2009 — Present (7 months)

My responsibilities include natural and paid search, social media (campaigns include Absolute Radio Live Stories), and mobile (Launches include the Absolute Radio LiveAmp for iPhone and iAmp for Android).
Community Marketing Manager

Bauer Media

(Privately Held; Media Production industry)

January 2008 — April 2009 (1 year 4 months)

Responsible for driving community strategy across a number of Bauer Media websites, and engaging the external online community to promote brands and drive traffic and deciding the most effective outlets for engaging and conversing about our brands.
Working with the editorial teams which will 'own' individual strategies, and co-ordinating and feeding into editorial, marketing and commercial plans around community.
Also responsible for monitoring results of community developments and strategy.
Editor-in-Chief

Disposable Media

(Publishing industry)

April 2008 — June 2008 (3 months)

Defining the proposition and strategy for all formats of Disposable Media.
I decided to step down from the formal position in July in order to concentrate on my career and other side projects, although I remain within the Disposable Media team, contributing to content, and offering unofficial advice and strategy.
Editor

Disposable Media

(Non-Profit; 11-50 employees; Online Media industry)

August 2005 — March 2008 (2 years 8 months)

Editor of Disposable Media, an online publication staffed by volunteers, and constructed entirely online
Web Producer

Emap

(Public Company; 1001-5000 employees; Online Media industry)

February 2001 — January 2008 (7 years )

Responsible for the day-to-day management of motorcyclenews.com and the editorial team.
Duties include publishing news, sport and additional editorial content, managing online communities, developing new ideas for content and website development, organising the editorial team, and marketing the site.
Freelance Contributor

www.eurogamer.net, www.gamestyle.net and strategyinformer.com

(Online Media industry)

August 2006 — January 2007 (6 months)

Freelance contributor to the Eurogamer.net website
Freelance Contributor

Official Dreamcast Magazine

(Online Media industry)

2000 — 2001 (1 year )

Daniel Thornton’s Education

Western Washington University

American Studies , History, Digital Production, English , 1998 — 2001
The University of Hull

American Studies , 1996 — 2000

Activities and Societies:

Hullfire student newspaper. Jam 1575 Student Radio Station
Chatham Grammer School for Boys

1988 — 1996

Additional Information

Daniel Thornton’s Websites:

Daniel Thornton’s Interests:

Online publishing, Online media, Mobile internet, Social Networks, Website Design, Website Usability, Motorcycling, Cinema, Music, Computers and console gaming.