Daniel Snow

Daniel Snow

The Social Skills | The Dietrich Group

Location
Toronto, Ontario, Canada (Toronto, Canada Area)
Industry
Marketing and Advertising

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Daniel Snow's Overview

Current
  • Principal at The Social Skills
  • Member of the Board of Directors at The Dietrich Group
Past
Education
Connections

500+ connections

Daniel Snow's Summary

I’ve created motion sensitive mini-boards for a multi-national brand, engineered a 20-foot foosball table for a major auto manufacturer, positioned cross-segment retailers, and grown a Facebook page from zero to 54,000 in less than a month. I have internally restructured a $3M advertising agency, and built process, strategic frameworks and teams from scratch.

I am broadly competent in senior client relationship management, new business acquisition and organic business growth.

Currently, I help agencies and organizations identify their digital gaps and turn them into opportunities. As digital channels, platforms and devices continue to evolve, it is essential to stay at the forefront and ensure your digital tool box has the resources to navigate the ever-changing digital terrain. My role is to identify those gaps, transform them into opportunities, and collaboratively build the foundation to deliver innovative communication solutions to your end customer.

Daniel Snow's Experience

Principal

The Social Skills

June 2013Present (1 year 4 months) Toronto, Ontario

The Social Skills enables agencies and public relations firms to develop a Social Strategy offering unique to the needs of the organization and its client base. By developing the tools, structuring teams and training key stakeholders, The Social Skills provides its clients with insight to deliver innovative, articulate and measurable social media campaigns.

Member of the Board of Directors

The Dietrich Group

May 2013Present (1 year 5 months) Toronto, Ontario

Instigated to expand the expressive potential of dance by means of collaborative exchange and open dialogue, The Dietrich Group has established a core of diverse artists since its inception in 2008. In its activities the platform draws from a broad range of artistic disciplines while maintaining a focus on the strength and power of dance in theatre. The Dietrich Group is interested in distinct realities – a defining road map that lives among an infinite range of ideas, opinions and existences.

Account Director

INVIVO Communications Inc.

Privately Held; 51-200 employees; Marketing and Advertising industry

July 2013September 2014 (1 year 3 months) Toronto, Ontario

InVivo is an award-winning interactive agency that operates exclusively with the global pharmaceutical and medical device industries.

The agency has gained international recognition for their innovative, interactive solutions that engage and educate healthcare professionals, patients and sales teams. A unique combination of expertise in technology, human-computer interaction, science and art is unparalleled in the industry.

General Medications and Oncology:

Managing global brand needs across Europe and Canada creating eDetailers, interactive educational tools, and mobile applications (iOS and Android) with partners in the US, Europe, the UK, and India.

Medical Device:

With their diverse range of catheter solutions, this client is recognized worldwide as a leader in the science behind the diagnosis and treatment of cardiac arrhythmias. INVIVO supports their team through the creation of sales tool which include tablet-based product guides featuring interactive 3D tools and models living within their proprietary closed-loop marketing platform.

Team Leader, Social Media Arts

TBWA\Toronto

Public Company; 51-200 employees; Marketing and Advertising industry

July 2012July 2013 (1 year 1 month) Toronto, Canada Area

Created, developed and staffed the Social Media Arts team comprised of community managers, digital strategists and social analysts

Ideated and executed social and digital strategy for clients such as Visa, Nissan, Minto, Yellow Tail and Energizer

Successful campaigns include a 340%+ traffic increase in Visa TIFF promotion web traffic and generating over $225,000 in donations by Nissan Canada to Habitat for Humanity

Trained in social listening best practices with experience utilizing Radian6 for client social monitoring and business development

Generated nearly $300,000 within the first four months of SmArts becoming operational

Created the concept behind and pitched an integrated holiday campaign resulting in an organic scope increase of +$441,000.

Continuously working with Brand Leadership (AD’s, GAD’s, CMO) to mine current client roster for additional social business/opportunities whilst assisting TBWA\ Leadership Team (ECD, CMO, CSO, Digital Director) with new business initiatives

Lead, Client Services

MTHRTY

Privately Held; 11-50 employees; Media Production industry

May 2011July 2012 (1 year 3 months) Toronto, Canada Area

The role of the Client Services Lead is to guide the Client Services Team whilst providing strategic input on all ongoing social projects. The Client Services Lead maintains a positive collaborative relationship with all external partners while managing internal resource allocation, project financials and timeline creation and management across all departments. This position requires consistent innovation in social media strategy and interactive brand-asset creation in order to consistently deliver a cutting-edge social advantage for the client and campaign, resulting in substantial engagement and viral activity.

MTHRTY
Managed and executed RFP’s across various categories resulting in a total of $580,000 new dollars from May 2011- June 2012
Developed and implemented an agency-wide executional process incorporating Client Service, Production, Design and Media
Developed an internal printing process, reducing internal printing costs over $12,000 per annum

Collaborated and executed campaigns for such client as CIBC, Kellogg’s, Labatt, Molson Coors, NBCUniversal, Reckitt Benckiser, Volvo Cars of Canada and Ontario Medical Association

Developed, supervised and executed Proposals and RFP’s for such new business opportunities as Labatt, Corby’s Distilleries (Absolut), OLG, Shop.ca, Kellogg’s, Heart & Stroke Foundation, Winners, Volvo and CIBC

Account Executive

Blammo

Privately Held; 51-200 employees; Marketing and Advertising industry

June 2010May 2011 (1 year)

Sagicor Insurance Corporation

Effectively managed clients across 22 countries in eight territories, while maintaining global brand guidelines across all mediums.

Successfully leveraged global cross-medium campaigns with regio-centric adaptations in the areas of sport sponsorship and social responsibility initiatives.

Contributed to the planning and execution of a corporate-wide brand refresh, impacting all collateral, mass, internal and online pieces of communication.

Blammo Worldwide

Strategically developed and executed all Blammo social media initiatives via Facebook, Twitter and YouTube.

Developed four unique social media programs embodying the brand voice while creating an agency brand position through posts, Tweets, imagery and video.

Account Executive (Contract)

Innocean Worldwide Canada

Privately Held; 51-200 employees; Marketing and Advertising industry

January 2010June 2010 (6 months)

Hyundai Auto Canada

Efficiently compiled extensive competitive reports through collection of raw data pertaining to mass media communications and sale events, enabling planners to support the definition and position of the Hyundai brand.

Developed creative briefs reinforcing strategy from over-arching campaigns to successfully evolve creative concepts into print, broadcast and online material.

Lead the development and launch of Hyundai’s World Cup micro and mobile sites, integrating applications from Facebook and The Score, receiving over 18,000 unique visitors in the first month.

Effectively conceptualized and executed a Facebook Fan Page and Application receiving over 52,000 fans within the first month resulting in the Hyundai Canada page being the largest automotive page in Canada.

Supervised and directed the infrastructural construction of servers, internal communications, and web-sharing tools (ex. FTP sites) at a new agency office location.

Research Assistant - Advertising Services

Ipsos Camelford Graham

Partnership; 11-50 employees; Market Research industry

June 2007May 2010 (3 years)

Independent marketing research house specializing in qualitative and quantitative focus group research.

Facilitator and Research Assistant in Advertising Services

Created and edited extensive quantitative research reports collected in large-scale focus group settings.

Interpreted raw data for clients both orally and in reports – compiled data and translated into client learnings.

Coordinated and Facilitated on and off-site focus groups ranging up to 80 respondents.

Presented creative and strategic concepts for financial institutions, OTC products, and CPG’s.

Daniel Snow's Education

University of Western Sydney

Bachelor of Business and Commerce, Marketing

George Brown College

Business Administration, Marketing

Graduated on the Dean's Honour List

Activities and Societies: Ontario Colleges Marketing Competition 2008

KDSS

Daniel Snow's Skills & Expertise

  1. Social Media
  2. Advertising
  3. Client Service
  4. Qualitative Research
  5. Branding & Identity
  6. Strategic Planning
  7. Print Production Process
  8. Broadcast
  9. Marketing Strategy
  10. Social Media Marketing
  11. Social Media Measurement
  12. Social Media Integration
  13. Social Media Strategist
  14. Viral Marketing
  15. Quantitative Research
  16. New Client Acquisitions
  17. New Business Development
  18. Integrated Marketing
  19. Marketing
  20. Financial Services
  21. Brand Development
  22. Digital Marketing
  23. Marketing Research
  24. Strategy
  25. Direct Marketing
  26. Brand Management
  27. Account Management
  28. Mobile Marketing
  29. Public Relations
  30. Sponsorship
  31. Leadership
  32. Digital Media
  33. Interactive Marketing
  34. Online Advertising

View All (34) Skills View Fewer Skills

Daniel Snow's Additional Information

Groups and Associations:

Schlich School of Business MBA: Guest Speaker - Social Media Crisis Management

Honors and Awards:

Dean's List, George Brown College

Contact Daniel for:

  • career opportunities
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  • new ventures
  • expertise requests
  • reference requests
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