Co-founder at Mark & Phil. Making Marketing & Fundraising Easier for Nonprofits! IADAS Associate Member
- Greater New York City Area
Daniel Schutzsmith's Overview
- Partner, Creative Technology Director at Mark & Phil
- Adjunct Professor at School of Visual Arts
- Social Media Guy at FITC
- NXNEi Marketing Coordinator at North by Northeast Conferences, Inc.
- Vice President at Core Industries, LLC
- New Business Executive at The Barbarian Group
- Writer at Dynamic Graphics Magazine
- Adjunct Professor at New York University
- Design Forums Moderator / Professional Practices Editor at AIGA
- Business Manager at The Chopping Block, Inc.
- Adjunct Professor at Westchester Community College - Art Workshop
- Senior Web Developer at Berlin Productions
- Project Manager / Web Developer at New World Media, Inc.
Daniel Schutzsmith's Summary
Daniel Schutzsmith is a rare breed – a hybrid of equal parts business, design, programming, and strategy – ready to change the world.
He’s the Creative Director and Co-Founder of Mark & Phil, a digital creative agency making marketing and fundraising easier for nonprofits of all sizes
Over the past decade he has worked with clients such as Adobe, Greenpeace, CosmoGIRL!, Live Earth, The Pixies, MTV, Phish, Nelson Mandela Foundation, PBS: American Experience, They Might Be Giants, TBS, Pepsico, and Dave Matthews.
In his free time he enjoys inspirational wanderings through the streets of NYC, single malt scotches, and evenings at the drive-in with his wife and three kids around the corner from his house in rural upstate NY.
Specialties: Digital Strategy, Marketing, Fundraising, Web Design, Wordpress, and Nonprofits.
Daniel Schutzsmith's Experience
Partner, Creative Technology Director
Privately Held; 1-10 employees; Marketing and Advertising industry
March 2010 – Present (4 years 7 months) Poughkeepsie, NY
Mark & Phil is a digital creative agency that makes marketing and fundraising easier for nonprofits of all sizes. Based in the scenic Hudson Valley region of New York State, we're built on the philosophy that all good causes deserve a chance to become great, and we’re here to help them get there.
Our strong background in marketing for the private sector and fundraising for the non-profit world allows us to bridge the gap between functional campaigns and beautiful, memorable ones.
Providing services like: Cause Marketing, Corporate Social Responsibility, Philanthropic Strategy, Online Fundraising, Traditional Fundraising, Annual Reporting, Donor Prospecting, Grant Writing, and Social Media Management.
September 2004 – May 2013 (8 years 9 months) Greater New York City Area
Social Media Guy
December 2009 – July 2011 (1 year 8 months)
NXNEi Marketing Coordinator
February 2010 – January 2011 (1 year)
May 2009 – September 2009 (5 months)
New Business Executive
2008 – April 2009 (1 year)
July 2006 – January 2008 (1 year 7 months)
Design Forums Moderator / Professional Practices Editor
November 2003 – March 2007 (3 years 5 months)
August 2004 – August 2006 (2 years 1 month)
January 2003 – September 2005 (2 years 9 months)
Senior Web Developer
December 2001 – April 2004 (2 years 5 months)
Daniel Schutzsmith's Publications
Authors: Daniel Schutzsmith
- United States
- October 24, 2012
The Design Activist's Handbook will take you through a process for defining your own professional ethics as a designer and using those guidelines to make the right choices for you. You’ll also find stories and ideas from dozens of design activists that show you what a socially conscious design career actually looks like. Those folks told us not only what they do, but how they make it all work, from paying the bills during tough times to getting buy-in from traditional clients.\
Daniel Schutzsmith's Projects
- March 2012 to June 2012
Ethikus, a startup to help promote triple bottom line companies in NYC, wanted to create a movement around conscientious consumerism through a new event called Shop Your Values Week.
We gave them a guerrilla marketing campaign online and offline that helped create the necessary buzz and get the attraction of super supporters that have signed on to help them promote the Ethikus brand year round. The campaign received over 2,800 pledges and over 200 NYC businesses participated, and it received press coverage across NYC and online from NY Post to PSFK.
- December 2011 to Present
Catskill Animal Sanctuary was offered the chance to have a donor match up to $1.5 Million for their 2010 end of the year campaign. The biggest question was how to raise money in a down economy for animals that most of society eats.
We developed and executed a multipart online & offline campaign using social media, email newsletters, marketing materials, website redesign, and overhaul of their entire branding. The result was a successful campaign that brought in $1.7 million within 4 months, increased membership by 28%, and got press coverage on Huffington Post, Peta, Treehugger, and tons more blogs/outlets.
- September 2010 to Present
The big four banks in Australia are doing the dirty on their customers and the environment. They’re financing the polluting coal industry – and they’re using your money to do it. It’s time the big banks came clean on their investments, and started using your money to invest in a clean energy future, instead of the polluting power of the past.
Once again we worked with friends at Greener Media (http://greenermedia.com/) to develop a complete online / offline guerilla marketing campaign that harnessed the power of Greenpeace’s volunteers to carry out the campaign. The viral video was shared over 80,000 times within the first month of the campaign, and it got press coverage across Australia & New Zealand. Greenpeace is still using the campaign material to this day.
- August 2010 to Present
In June 2010 the Gulf Oil Spill was still in full effect but the attitudes of the general public were turning from outrage to apathy.
We joined forces with the awesome production studio Greener Media (http://greenermedia.com/) and created a fictitious cause called A Cleaner Future (http://acleanerfuture.org). The goal was to use a viral marketing piece called instantoilspill.com to draw attention to the issues of the Gulf Oil Spill again. The website had over 1,000,000 visits in its first month, got over 75,000 people signed a petition on Care2 and almost 26,000 shares across Facebook and Twitter. The piece garnered press coverage on Huffington Post, CNN, PBS, MSNBC and tons of smaller blogs/outlets.
Daniel Schutzsmith's Languages
English(Native or bilingual proficiency)
Spanish(Professional working proficiency)
Pirate(Native or bilingual proficiency)
Daniel Schutzsmith's Organizations
- January 2010 to Present
- November 2003 to Present
Graphic Artists Guild
- 2008 to Present
Mu Beta Psi
- April 1997 to Present
National Honorary Music Fraternity
- January 2013 to Present
Voting Associate Member of IADAS, the International Academy of Digital Arts and Sciences - the body that operates the Webby Awards.
Daniel Schutzsmith's Skills & Expertise
- Digital Strategy
- Nonprofit Consulting
- Marketing Strategy
- Digital Marketing
- Social Media Marketing
- Email Marketing
- Web Design
- Web Development
- Graphic Design
- Viral Marketing
- Cause Marketing
- Disruptive Marketing
- Social Media
- User Experience
- Social Networking
- Interaction Design
- Public Relations
- Press Releases
- Project Management
Daniel Schutzsmith's Education
Daniel Schutzsmith's Additional Information
sustainability, green, cause marketing, online marketing strategy, interactive design, web design, web development, social media, ROI, drinking scotch, travel, having a kick-ass time with kick-ass people
- Groups and Associations:
- Honors and Awards:
Halifax Pop Digital 2013
Social Design Impact at SVA 2013
NXNE Interactive 2013
Halifax Pop Digital 2012
NXNE Interactive 2012
FITC Toronto 2012
NXNE Interactive 2011
FITC Toronto 2011
FITC Amsterdam 2011
NXNE Interactive 2010
FITC Toronto 2010
HOW Design Conference 2010
RGD Design Thinkers Conference 2009
HOW Design Conference 2009
Create Chaos/WDDC Conference 2008
Online Marketing Bootcamp 2008
Flash Forward 2007
HOW Design Conference 2007
Flash Forward 2006
PDN Photo Annual 2008
Flash Forward Boston 2007
FITC Awards 2007
Flash Forward Austin 2006
PDN Photo Annual 2006
Flash Forward Seattle 2006
Flash Forward NYC 2005
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