Daniel Schutzsmith

Daniel Schutzsmith

Co-founder at Mark & Phil. Making Marketing & Fundraising Easier for Nonprofits! IADAS Associate Member

Location
Greater New York City Area
Industry
Internet

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Daniel Schutzsmith's Overview

Current
Past
Education
Connections

500+ connections

Websites

Daniel Schutzsmith's Summary

Daniel Schutzsmith is a rare breed – a hybrid of equal parts business, design, programming, and strategy – ready to change the world.

He’s the Creative Director and Co-Founder of Mark & Phil, a digital creative agency making marketing and fundraising easier for nonprofits of all sizes

Over the past decade he has worked with clients such as Adobe, Greenpeace, CosmoGIRL!, Live Earth, The Pixies, MTV, Phish, Nelson Mandela Foundation, PBS: American Experience, They Might Be Giants, TBS, Pepsico, and Dave Matthews.

In his free time he enjoys inspirational wanderings through the streets of NYC, single malt scotches, and evenings at the drive-in with his wife and three kids around the corner from his house in rural upstate NY.

Specialties: Digital Strategy, Marketing, Fundraising, Web Design, Wordpress, and Nonprofits.

Daniel Schutzsmith's Experience

Partner, Creative Technology Director

Mark & Phil

Privately Held; 1-10 employees; Marketing and Advertising industry

March 2010Present (4 years 7 months) Poughkeepsie, NY

Mark & Phil is a digital creative agency that makes marketing and fundraising easier for nonprofits of all sizes. Based in the scenic Hudson Valley region of New York State, we're built on the philosophy that all good causes deserve a chance to become great, and we’re here to help them get there.

Our strong background in marketing for the private sector and fundraising for the non-profit world allows us to bridge the gap between functional campaigns and beautiful, memorable ones.

Providing services like: Cause Marketing, Corporate Social Responsibility, Philanthropic Strategy, Online Fundraising, Traditional Fundraising, Annual Reporting, Donor Prospecting, Grant Writing, and Social Media Management.

Adjunct Professor

School of Visual Arts

September 2004May 2013 (8 years 9 months) Greater New York City Area

Social Media Guy

FITC

December 2009July 2011 (1 year 8 months)

NXNEi Marketing Coordinator

North by Northeast Conferences, Inc.

February 2010January 2011 (1 year)

Vice President

Core Industries, LLC

May 2009September 2009 (5 months)

New Business Executive

The Barbarian Group

2008April 2009 (1 year)

Writer

Dynamic Graphics Magazine

January 2007April 2009 (2 years 4 months)

Adjunct Professor

New York University

July 2006January 2008 (1 year 7 months)

Design Forums Moderator / Professional Practices Editor

AIGA

November 2003March 2007 (3 years 5 months)

Business Manager

The Chopping Block, Inc.

August 2004August 2006 (2 years 1 month)

January 2003September 2005 (2 years 9 months)

Senior Web Developer

Berlin Productions

December 2001April 2004 (2 years 5 months)

Project Manager / Web Developer

New World Media, Inc.

June 2000May 2001 (1 year)

Daniel Schutzsmith's Publications

  • The Design Activist's Handbook

    • United States
    • October 24, 2012

    The Design Activist's Handbook will take you through a process for defining your own professional ethics as a designer and using those guidelines to make the right choices for you. You’ll also find stories and ideas from dozens of design activists that show you what a socially conscious design career actually looks like. Those folks told us not only what they do, but how they make it all work, from paying the bills during tough times to getting buy-in from traditional clients.\

Daniel Schutzsmith's Projects

  • Shop Your Values Week: Outreach Campaign

    • March 2012 to June 2012

    PROBLEM:
    Ethikus, a startup to help promote triple bottom line companies in NYC, wanted to create a movement around conscientious consumerism through a new event called Shop Your Values Week.

    SOLUTIONS:
    We gave them a guerrilla marketing campaign online and offline that helped create the necessary buzz and get the attraction of super supporters that have signed on to help them promote the Ethikus brand year round. The campaign received over 2,800 pledges and over 200 NYC businesses participated, and it received press coverage across NYC and online from NY Post to PSFK.

  • Catskill Animal Sanctuary: Matching Campaign

    • December 2011 to Present

    PROBLEM:
    Catskill Animal Sanctuary was offered the chance to have a donor match up to $1.5 Million for their 2010 end of the year campaign. The biggest question was how to raise money in a down economy for animals that most of society eats.

    SOLUTIONS:
    We developed and executed a multipart online & offline campaign using social media, email newsletters, marketing materials, website redesign, and overhaul of their entire branding. The result was a successful campaign that brought in $1.7 million within 4 months, increased membership by 28%, and got press coverage on Huffington Post, Peta, Treehugger, and tons more blogs/outlets.

  • Greenpeace: Dirty Banking

    • September 2010 to Present

    PROBLEM:
    The big four banks in Australia are doing the dirty on their customers and the environment. They’re financing the polluting coal industry – and they’re using your money to do it. It’s time the big banks came clean on their investments, and started using your money to invest in a clean energy future, instead of the polluting power of the past.

    SOLUTION:
    Once again we worked with friends at Greener Media (http://greenermedia.com/) to develop a complete online / offline guerilla marketing campaign that harnessed the power of Greenpeace’s volunteers to carry out the campaign. The viral video was shared over 80,000 times within the first month of the campaign, and it got press coverage across Australia & New Zealand. Greenpeace is still using the campaign material to this day.

  • Instant Oil Spill: Viral Campaign

    • August 2010 to Present

    PROBLEM:
    In June 2010 the Gulf Oil Spill was still in full effect but the attitudes of the general public were turning from outrage to apathy.

    SOLUTIONS:
    We joined forces with the awesome production studio Greener Media (http://greenermedia.com/) and created a fictitious cause called A Cleaner Future (http://acleanerfuture.org). The goal was to use a viral marketing piece called instantoilspill.com to draw attention to the issues of the Gulf Oil Spill again. The website had over 1,000,000 visits in its first month, got over 75,000 people signed a petition on Care2 and almost 26,000 shares across Facebook and Twitter. The piece garnered press coverage on Huffington Post, CNN, PBS, MSNBC and tons of smaller blogs/outlets.

Daniel Schutzsmith's Languages

  • English

    (Native or bilingual proficiency)
  • Spanish

    (Professional working proficiency)
  • Pirate

    (Native or bilingual proficiency)

Daniel Schutzsmith's Organizations

  • NTEN

    • January 2010 to Present
  • AIGA

    • November 2003 to Present
  • Graphic Artists Guild

    • 2008 to Present
  • Mu Beta Psi

    • April 1997 to Present

    National Honorary Music Fraternity

  • IADAS

    Associate Member
    • January 2013 to Present

    Voting Associate Member of IADAS, the International Academy of Digital Arts and Sciences - the body that operates the Webby Awards.

Daniel Schutzsmith's Skills & Expertise

  1. Digital Strategy
  2. Nonprofit Consulting
  3. Philanthropy
  4. Fundraising
  5. Marketing Strategy
  6. Digital Marketing
  7. Social Media Marketing
  8. Email Marketing
  9. Web Design
  10. Web Development
  11. Graphic Design
  12. Viral Marketing
  13. Cause Marketing
  14. Disruptive Marketing
  15. Marketing
  16. Nonprofits
  17. Social Media
  18. Advertising
  19. User Experience
  20. Social Networking
  21. Interaction Design
  22. Public Relations
  23. Press Releases
  24. Photoshop
  25. Project Management

View All (25) Skills View Fewer Skills

Daniel Schutzsmith's Education

Daniel Schutzsmith's Additional Information

Websites:
Interests:

sustainability, green, cause marketing, online marketing strategy, interactive design, web design, web development, social media, ROI, drinking scotch, travel, having a kick-ass time with kick-ass people

Groups and Associations:
Honors and Awards:

Speaking Engagements
---------------------------
Halifax Pop Digital 2013
Social Design Impact at SVA 2013
NXNE Interactive 2013
Halifax Pop Digital 2012
NXNE Interactive 2012
FITC Toronto 2012
NXNE Interactive 2011
FITC Toronto 2011
FITC Amsterdam 2011
NXNE Interactive 2010
FITC Toronto 2010
Webvisions 2010
HOW Design Conference 2010
RGD Design Thinkers Conference 2009
HOW Design Conference 2009
FITC 2009
Webvisions 2009
Create Chaos/WDDC Conference 2008
FITC 2008
Online Marketing Bootcamp 2008
Flash Forward 2007
HOW Design Conference 2007
CRE8 2007
Webvisions 2007
FITC 2007
Internetics 2006
Flash Forward 2006

Judge
---------------------------
PDN Photo Annual 2008
Flash Forward Boston 2007
FITC Awards 2007
Flash Forward Austin 2006
PDN Photo Annual 2006
Flash Forward Seattle 2006
Flash Forward NYC 2005

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