
Chief Strategy & Marketing Officer at Neptune Society
Miami/Fort Lauderdale Area

Chief Strategy & Marketing Officer at Neptune Society
Miami/Fort Lauderdale Area
SALES, STRATEGY & BUSINESS DEVELOPMENT EXECUTIVE
Strategy Development / Creative Thinking / Business Execution
Highly creative and strategic thinking leader with proven record on immediately identifying business drivers, creating and executing business strategies for growth. Broad work experience combined with hard work ethics and proven ability to lead high achieving teams.
• Building Creative Business Strategies
• Developing New Business & Markets
• Executing Strategic Business Plans
• Leading Sales & Business Dev. Teams
• Implementing & Leading Change
• Mentoring for High Performance
• Creating Investment Business Cases
• Improving Business Processes
(Privately Held; Consumer Services industry)
December 2008 — Present (1 year 1 month)
(Public Company; 10,001 or more employees; NT; Telecommunications industry)
August 2007 — December 2008 (1 year 5 months)
Recruited to lead and transform a global team from a cost-center to a revenue generating organization, by redefining roles and responsibilities to Sales Development and Inside Sales in the four continents where the team operates. Lead the development of the 4-year growth strategy plan and the implementation of the Unified Communications solutions Go-To-Market strategy. Currently reports to the Sr. VP Global Sales.
• Reduced unproductive work by 68% in 12 months.
• Increased Sales Development activity from 3% to 36% in 10 months.
• Developed the strategy plan to grow revenues from $300M to $800M by 2012.
• Implemented a UC GTM operating rhythm resulting in a revenue pipeline increase from $5M to $34M.
• Enhanced the joint sales engagement process with Microsoft for Global Accounts.
• Redefined the global accounts pricing strategy to improve global business agility and increase sales force productivity
• Lead the due diligence activity on the potential acquisition of a competitor
(Public Company; 10,001 or more employees; NT; Telecommunications industry)
September 2005 — August 2007 (2 years )
Brought into the newly formed North America region to run the Business Operations for the $6B sales operation, reporting directly to the region’s President. Planed and directed all sales, financial, and operational activities for the President’s Office. Provided oversight and guidance to projects of high importance and represented the President when needed. Lead all strategic planning activities for the region and their quarterly reviews with Nortel’s CEO.
• Contributed to the design and implementation of the go to market redesign that modified the roles and accountabilities of 1,200 employees, resulting in a change in revenue trajectory from a 12% QoQ revenue decline to a 17% revenue QoQ growth.
• Implemented a business operating rhythm that allowed a smooth and effective management of the $6B revenue organization.
• Lead the NA Employee Satisfaction task force that implemented strategies to improve the employees motivation, resulting in an increase of 10ppts in 12 months
(Public Company; NT; Telecommunications industry)
January 2002 — September 2005 (3 years 9 months)
Promoted to create a business development team focused in growing specific business solutions in the CALA region. Accelerated the customer adoption of new solutions by developing a business-case based sales strategy, working with the customer from the business conception, network design, financial and investment recommendations to return on investment analysis.
• Recruited and transformed team to focus on business development in only 2 months
• Implemented business-case based sales strategy that resulted in an incremental $30M in revenues
(Public Company; Telecommunications industry)
June 1996 — December 2001 (5 years 7 months)
(Public Company; Telecommunications industry)
June 1995 — June 1996 (1 year 1 month)
MEE , Electronics , 1988 — 1993
Neuroscience, Social Studies
ITBA
Nortel, Sales Circle of Excellence 2007
Nortel, Leadership Edge, 2005-2006
Nortel, Heart of CALA, 2004
Nortel, Sales support award 2004
Nortel, Heart of CALA, 2003
Nortel Networks, Sales Honor Circle 2000
Nortel Networks, Sales Circle of Excellence 1999
ITBA, MEE, Honor Degree