Daniel Payne

Current

• Marketing Consultant at Marketing EDA (Sole Proprietorship)

Past

• VP of Marketing at Y Explorations, Inc.
• Marketing Consultant at Y Explorations Inc
• Marketing Consultant at Barcelona Design

• Product Marketing Manager at Mentor Graphics Corporation
• Product Marketing Manager at Opmaxx
• Product Marketing Manager at Mentor Graphics
• Product Marketing Manager at Viewlogic Systems
• Sr. Circuit Designer at Intel, Santa Cruz

see less...

5 more...

Recommended

8 people have recommended Daniel

Connections

245 connections

Industry

Computer Software

Daniel Payne’s Summary

Experienced in marketing all phases of high-tech software, from introducing new products to maintaining mature products, creating new product requirements, developing pricing, creating positioning, choosing market segments, and delivering collateral to sales teams worldwide. Helped grow a company from $6M to $40M in 4 years, marketed a $25M product in a #1 segment, introduced a new product and grew sales to $4M in the 1st year. Management experience with interviewing, hiring and training staff. Experience with presenting to executive management, meeting with customers, training and assisting sales teams. Goal is to grow a winning software or high-tech company into the number one position.

Daniel Payne’s Specialties:

Software product marketing, marketing management, technical marketing, requirements analysis, product launch, product pricing, product packaging, product positioning, white papers, customer presentations, competitive analysis, sales training, data sheets, web content, customer relationships, OEM management, creating road maps, creating sales collateral, prioritizing product features, Electronic Design Automation (EDA)

Daniel Payne’s Experience

• Marketing Consultant

  Marketing EDA (Sole Proprietorship)

  (Sole Proprietorship; Myself Only; Marketing and Advertising industry)

  September 2006 — Present (2 years 11 months)

  OptNgn (Mar 2008 - present) - An IP start-up with libraries for FPGA designers with floating-point applications. Wrote and issued the first company press release, conducted editor interviews, created pricing and packaging, competitive analysis.
  
  TM Associates (Dec 2006 - present) - Created Verilog training material using the Lattice EC series of FPGA devices using multiple software tools: ispLEVER, ModelSim, Synplicity. Delivering three and four day courses at the Lattice office in Hillsboro.
  
  Physware (Aug 2007 - Nov 2007) - Created three marketing reports for this Signal Integrity (SI) and Power Integrity (PI) start-up company: Competitive Analysis, Pricing, Go to Market Plan
  
  OASIS Tooling (Sep 2006 - Oct 2006) - Created, delivered and summarized an online survey for IC designers moving from GDSII to the new OASIS file format. Contacted participants directly by phone and through email lists. Provided marketing data on size of segments that will migrate from GDSII to OASIS.

• VP of Marketing

  Y Explorations, Inc.

  (Privately Held; 1-10 employees; Computer Software industry)

  September 2005 — May 2006 (9 months)

  Created new positioning for the company and product in the ESL software market. Managed all benchmarks and evaulations. Planned trade-shows. Created new presentations for company and product. Set pricing, packaging and positioning. Revamped web site. Started software downloading. Wrote a new business plan. Visited customers and distributor in Japan. Lobbied Gary Smith of Dataquest.

• Marketing Consultant

  Y Explorations Inc

  (Privately Held; 11-50 employees; Computer Software industry)

  May 2005 — June 2005 (2 months)

  • Created DAC booth presentation
  • Wrote competitive analysis for C-Based synthesis

• Marketing Consultant

  Barcelona Design

  (Privately Held; 11-50 employees; Computer Software industry)

  April 2004 — June 2004 (3 months)

  • Created new marketing collateral for introduction of analog EDA optimization tools including data sheets, white paper, corporate overview, web content and a 120 page competitive analysis report.

• Product Marketing Manager

  Mentor Graphics Corporation

  (Public Company; 1001-5000 employees; MENT; Computer Software industry)

  December 1997 — December 2003 (6 years 1 month)

  Responsible for all phases of EDA software product marketing: marketing requirements, naming, pricing, positioning, promoting, presentations, trade shows, training sales people, training application engineers, visiting customers, winning new business.

• Product Marketing Manager

  Opmaxx

  (Privately Held; 1-10 employees; Computer Software industry)

  1997 — 1997 (less than a year)

  • Set the pricing, packaging, positioning and promotion of new Analog Testability software tools.
  • Trained distributors in North America, Europe, Korea, Taiwan and Japan.
  • Monitored all customer evaluations, and assisted distributors.
  • Our DesignMaxx product was nominated for Product of the Year by EDN Magazine.

• Product Marketing Manager

  Mentor Graphics

  (Public Company; 1001-5000 employees; MENT; Computer Software industry)

  1995 — 1996 (1 year)

  • Marketed the Design Architect (schematic capture, $25M) and System Architect (HDL and graphical capture, $5M) products.
  • Maintained the Design Architect product in a mature market by satisfying the top 10 major accounts.
  • Replaced the System Architect product with the next generation Renoir product to be competitive.
  • Created data sheets and customer presentations, visited major accounts, presented at DAC and Sales Kick off.

• Product Marketing Manager

  Viewlogic Systems

  (Public Company; Computer Software industry)

  1993 — 1995 (2 years)

• Sr. Circuit Designer

  Intel, Santa Cruz

  (Computer Software industry)

  1982 — 1986 (4 years)

Daniel Payne’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch