South Asian Diaspora Marketing
Greater New York City Area
South Asian Diaspora Marketing
Greater New York City Area
Experienced in virtually all facets of mainstream and multicultural marketing (Hispanic, Asian and South Asian). Has developed high impact acquisitions driven campaigns for a wide portfolio of clients in diverse categories.
Highlights include:
• Launching Adobe creative suite to market, now currently the standard creative design suite in the industry.
• Launching various Chase credit cards to market including: The Chase Student Visa; Subaru Card and The Chase Continental World MasterCard.
• Launched the Citibank Prepaid Visa Card into the US Hispanic market
• Fully guided Aegon Insurance launch of their first ever product catering to the US Hispanic market "Buena Sombra"
• Strategic marketing liaison for Unilever brand products Hellmann's, Ragu, Lipton and Knorr in the US Hispanic market.
• Strategic planning and development director for US, Canadian, South Asia and Middle East products and services currently targeting the South Asian market in the North America and abroad.
• Strategic consultant and advisor to Globosat entertainment and channel partners Sahara One and Sahara Filmy.
Now focused on trying to raise awareness and educating institutions on why its important to look at and target the new growth NRI market in North America and to consider business expansion into India.
Advertising, public relations, marketing, direct marketing, online marketing, offline and online media, viral marketing representing all facets of multicultural and mainstream markets.
However the most valuable resource to clients is my wealth of contacts in all sectors to facilitate cross promotions, tie-ups, expansion and innovation.
(Marketing and Advertising industry)
May 2006 — Present (2 years 6 months)
Specializing in the Asian Indian market
www.mediamorphosisinc.com
(Public Company; 51-200 employees; Marketing and Advertising industry)
January 2004 — May 2006 (2 years 5 months)
The Bravo Group Specializing in Multicultural Marketing Communications. A Y&R, WPP Communications Company
Clients included: AT&T, Aegon Insurance, USPS, Visa International
www.thinkbravo.com
(Public Company; Marketing and Advertising industry)
January 2004 — May 2006 (2 years 5 months)
Multicultural Marketing: Hispanic, Asian, African American, etc. A Y&R, WPP Communications Company
Clients included: Citibank N.A., Unilever/Best Foods
www.mosaicamd.com
(Public Company; 1001-5000 employees; WPP; Marketing and Advertising industry)
September 2000 — May 2003 (2 years 9 months)
Currently called G2 Direct and Digital. Clients included JP Morgan Chase, Adobe
http://www.g2dd.com
(Marketing and Advertising industry)
1997 — 1999 (2 years)
MS, Intergrated Marketing, 2005 — 2008
AAHOA, FIA, AAPI, South Asian Film, TV