Head of Product Business Development
Göteborg Area, Sweden
Head of Product Business Development
Göteborg Area, Sweden
mobile marketing, navigation applications, mobile applications, business development, project management, mobile business models, speaker on mobile marketing.
(Public Company; ERICY; Telecommunications industry)
January 2009 — Present (11 months)
Working with mobile advertising, mobile marketing, partnerships & business development from a product management perspective and work as a Sony Ericsson innovation Ambassador.
(Public Company; ERICY; Telecommunications industry)
November 2006 — December 2008 (2 years 2 months)
Functioning as an overall project lead for launching Sony Ericsson handsets for Vodafone Global and all its local 28 partner networks for Sony Ericsson. Manage the roll out of the complete lifecycle of a Sony Ericsson phone from a customer perspective including dealing with product planning, product managing, customization, artwork, operator requirements, operator acceptance, launch and bug reporting. Besides the global perspective, focus on Sony Ericsson handsets developed in Sweden and China and with local Vodafone operators working with Sony Ericsson based in Australia, New Zeeland, Egypt, Austria, Switzerland, South Africa, UK, Spain & Portugal.
(Public Company; 51-200 employees; WAYF; Telecommunications industry)
March 2006 — November 2006 (9 months)
Working with business models, mobile advertisement, future products and new partnerships. Signed deals with leading handset manufacturers such as Sony Ericsson, operators such as Tele2 and the magazine Metro. Enabling Wayfinder’s software to be preinstalled in Sony Ericsson handsets. Functioning as a Product Marketing Manager for Wayfinder Earth and Wayfinder Maps responsible for the business case, distribution, product description, bug reporting and product marketing plans.
(Public Company; 51-200 employees; WAYF; Telecommunications industry)
April 2004 — March 2006 (2 years )
Managing Wayfinders website responsible the new release of the companys website, web store integration, mobile shop integration, system analysis, website traffic and digital marketing. Build up the company´s relationship and signed commercial deals with online channels such as Handango, Sony Ericsson Fun & Downloads, Nokia Software Market, Jamba & MotriCity. Lead a market campaign for €500k, were Wayfinder had an event Airport campaign in Germany, France, UK and Sweden at once, marketing the navigation solution together with Sony Ericsson, Nokia and Motorola devices.
(Privately Held; 11-50 employees; Medical Devices industry)
September 2003 — March 2004 (7 months)
Analyzed the companys growth process with research on resources and market opportunities. Research resulted in a global expansion in the US.
(Venture Capital & Private Equity industry)
June 2002 — August 2003 (1 year 3 months)
Analysing business plans of Private Equity funds and Fund of Funds and participated in the investment process. Worked with cash management and custody reconciliation.
(Public Company; 1001-5000 employees; SHB; Banking industry)
June 2000 — August 2001 (1 year 3 months)
Assisted in trade, analysis, development of portfolio systems. Also participated in investigations and routine improvements, uphold juridical contracts and general trade support
(Public Company; 51-200 employees; CPP NM; Media Production industry)
January 1999 — June 1999 (6 months)
Working with investigating a potential establishment of a subsidiary in Scandinavia, this incorporated uphold a permanent business plan with relevant budgets and analysis. This also led to participation in tracing relevant management, joint-venture candidates and search for acquisition able companies.