Danielle Holke

Current

• Digital Marketing/Development Consultant (Sole Proprietorship)

Past

• Digital Marketing Manager/Consultant at Sony BMG, formely BMG
• Web Operations Manager / Research Consultant at Youth Culture Group
• Technology Correspondant / Content Producer at SheNetworks / PublicFigure / Snap (Sole Proprietorship)

• On-air / Traffic / Copywriter at Edge 102

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1 more...

Education

• University of Toronto - Innis College
• Ryerson University
• Conestoga College

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Recommended

1 person has recommended Danielle

Connections

40 connections

Industry

Online Media

Websites

• My Blog
• Etsy Store
• Radical Trust (editor)

Danielle Holke’s Summary

13+ years exp. in digital marketing/development, business development and qualitative research in the following industries: online/mobile, radio/television, print, music.

Danielle Holke’s Specialties:

provides expertise and strategy in digital marketing and development; integration of new technologies; strategic use of social media; content acquisition and licensing; mobile marketing protocol and regulations around use and implementation; interactive marketing/privacy laws (PIPEDA), email marketing, online campaign measurement

Danielle Holke’s Experience

• Digital Marketing/Development Consultant

  Sole Proprietorship

  (Sole Proprietorship; Myself Only; Online Media industry)

  January 1995 — Present (13 years 5 months)

  Past and present clients include: Sony BMG, CBS Outdoor, "Humble" Howard Glassman, Simon Wilcox, Mark Crispin Miller, Peter Bloom, Carey West, Bernardo Padron, Chart Communications, AVLA, CRIA, Watson Entertainment, Curve Music, Opening Day Entertainment Group, Silent Spiral, delucious soap company, Radical Trust, Social Media Group, DAREarts

• Digital Marketing Manager/Consultant

  Sony BMG, formely BMG

  (Public Company; Online Media industry)

  April 2003 — July 2006 (3 years 4 months)

  • 3rd Party Partnerships - manage regular contact with a large roster of 3rd party partners such as Sympatico.MSN, AOL and MuchMusic
  • Content Management - manage domestic content on artist sites, portals, newsletters and email initiatives - includes understanding and managing email/database marketing tools and laws that govern their practise
  • Artist Marketing Plans – alongside A&R and artist marketing managers, establish measurable objectives and strategies for consumer online and wireless initiatives
  • Campaign Measurement - ensure that each campaign initiative and artist site is properly tracked and measured
  • Business development - work with the Digital Business VP to understand, launch and manage new business lines related to digital media, ie: wireless marketing initiatives
  • People Leadership - lead direct reports ensuring their career/professional growth, foster a professional work environment

• Web Operations Manager / Research Consultant

  Youth Culture Group

  (Privately Held; 11-50 employees; Printing industry)

  June 2001 — April 2003 (1 year 11 months)

  • Translated four monthly publications from print to digital
  • Established work back schedules for online content: editorial, advertorial and contesting
  • Designed/managed/tracked email surveys, viral campaigns, threaded discussions
  • Coordinated and delivered database marketing initiatives, subscriber based e-zine services, national 3rd party promotions, contest drives and sampling programs
  • Managed Wal-mart Vervegirl Virtual Beauty Counter - liased with 10+ vendors and developed programs to fulfil marketing initiatives
  • Introduced French language versions of mags into Quebec (digital)
  • Measured campaign/site metrics
  • Full life cycle of qualitative research projects, RFP through to deliverable
  • Responsible for Canada-wide recruitment of youth available for groups and panels
  • Interviewed at risk teens in Whitehorse, Yukon for internet portal project on education for the CRDC (gov't)
  • Presented YC’s Trendscan Report to corporate clients such as Microsoft and Levi's

• Technology Correspondant / Content Producer

  SheNetworks / PublicFigure / Snap (Sole Proprietorship)

  (Sole Proprietorship; Myself Only; Online Media industry)

  February 1998 — July 2001 (3 years 6 months)

  • Wrote three sections of a five part series, "It's a Wild, Wild Wireless World" topics included: home servers, m-commerce, biometrics, bluetooth for SheBytes
  • Wrote biographies on prominent Americans for Publicfigure.com (my assignment: Forbes 400)notables included: Bill Gates, Oprah Winfrey, Donald Trump, the Coors family
  • Wrote Web site synopses for Snap's online search directory
  • Researched availability of content for Snap channels/portals

• On-air / Traffic / Copywriter

  Edge 102

  (Public Company; 5001-10,000 employees; Broadcast Media industry)

  December 1995 — October 1998 (2 years 11 months)

  • Developed on-air commercial strategies for local and national clients
  • Wrote, produced and voiced radio advertisements
  • Organised and facilitated all regional and national traffic, managed catalogue/cart system
  
  HUMBLE AND FRED'S "WEB SITE OF THE WEEK" REPORTER
  • Presented unusual Web sites to an audience upwards of 500,000
  • Maintained a fun on-air presence with the morning show team

Danielle Holke’s Education

• University of Toronto - Innis College

  film, linguistics, women's studies 1997 — 2003

• Ryerson University

  Radio & Television Arts 1995 — 1997

• Conestoga College

  Radio and TV 1994 — 1995

Additional Information

Danielle Holke’s Websites:

• My Blog
• Etsy Store
• Radical Trust (editor)

Danielle Holke’s Interests:

Etsy, crafting, reading, gardening

Danielle Holke’s Groups:

Etsy, Chart Magazine and HMV, Value of Music Committee

•    Fans of Mashable member

Danielle Holke’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch