Digital Marketing
Toronto, Canada Area
- Current
-
- Digital Marketing/Development Consultant at mainly music-related properties.
- Past
-
- Digital Marketing Manager/Consultant at Sony BMG, formely BMG
- Web Operations Manager / Research Consultant at Youth Culture Group
- Technology Correspondant / Content Producer at SheNetworks / PublicFigure / Snap (Sole Proprietorship)
- On-air / Traffic / Copywriter at Edge 102
- Education
-
- University of Toronto - Innis College
- Ryerson University
- Conestoga College
- Recommended
-
1 person has recommended Danielle - Connections
-
55
connections
- Industry
- Online Media
- Websites
Danielle Holke’s Summary
With over 13 years experience, Danielle is an expert in interactive, with a special focus on the arts.
Danielle began her career at Edge 102 as a regular tech contributor to Humble and Fred's morning show, offering insights on all things web. As a member of the station's creative team, she wrote copy for local and national advertising campaigns which included the Art Gallery of Ontario, Universal Music Canada, Molson and Labatt's.
As Qualitative Researcher and Recruit Manager at Youth Culture, Danielle worked on projects for leading brands such as Levi's and Rogers. Projects included focus group moderation and online survey design. As Web Operations Manager, she directed the launch of Youth Culture's portals, vervegirl.com and fuelpowered.com.
For three years, Danielle was the Manager at Sony BMG's Digital Department where she directed the production team and developed digital marketing strategies for artists like Justin Timberlake, Sloan, Pink and Canadian Idols Ryan Malcolm and Kalan Porter. Projects included mobile marketing initiatives with MuchMusic and a cross-Canada mall tour with Sympatico.MSN for Avril Lavigne. Danielle was also a member of the Canadian Recording Industry Association's Value of Music Committee. The committee was formed to communicate the value of music to Canadian youth, a demographic known for aggressive downloading behaviour, with the most notable campaign "Keep Music Coming".
Most recently, Danielle completed a contract as a digital consultant on the launch of CHARTattack.com, where she worked on the team that oversaw the evolution of a well-established print publication to a leading social media platform in Canada.
Her unique expertise is contracted to several clients including TIFFG, AVLA (Audio-Visual Licensing Agency), CRIA, CBS Outdoor, and artists Peter Bloom, Chris Dedrick, Joan Watson and Simon Wilcox.
Danielle Holke’s Specialties:
expertise and strategy in digital marketing, project management and development; integration of new technologies; strategic use of social media; content acquisition and licensing; mobile marketing protocol and regulations around use and implementation; interactive marketing/privacy laws (PIPEDA), email marketing, online campaign measurement
Danielle Holke’s Experience
-
Digital Marketing/Development Consultant
mainly music-related properties.
(Online Media industry)
January 1995 — Present (14 years 7 months)
Past and present clients include: TIFFG, Sony BMG, CBS Outdoor, "Humble" Howard Glassman, Simon Wilcox, Mark Crispin Miller, Peter Bloom, Carey West, Bernardo Padron, Chart Communications, AVLA, CRIA, Watson Entertainment, Curve Music, Opening Day Entertainment Group, Silent Spiral, delucious soap company, Radical Trust, DAREarts, Christopher Dedrick, WaterArts, Joan Watson
-
Digital Marketing Manager/Consultant
Sony BMG, formely BMG
(Public Company; Online Media industry)
April 2003 — July 2006 (3 years 4 months)
• 3rd Party Partnerships - manage regular contact with a large roster of 3rd party partners such as Sympatico.MSN, AOL and MuchMusic
• Content Management - manage domestic content on artist sites, portals, newsletters and email initiatives - includes understanding and managing email/database marketing tools and laws that govern their practise
• Artist Marketing Plans – alongside A&R and artist marketing managers, establish measurable objectives and strategies for consumer online and wireless initiatives
• Campaign Measurement - ensure that each campaign initiative and artist site is properly tracked and measured
• Business development - work with the Digital Business VP to understand, launch and manage new business lines related to digital media, ie: wireless marketing initiatives
• People Leadership - lead direct reports ensuring their career/professional growth, foster a professional work environment -
Web Operations Manager / Research Consultant
Youth Culture Group
(Privately Held; 11-50 employees; Printing industry)
June 2001 — April 2003 (1 year 11 months)
• Translated four monthly publications from print to digital
• Established work back schedules for online content: editorial, advertorial and contesting
• Designed/managed/tracked email surveys, viral campaigns, threaded discussions
• Coordinated and delivered database marketing initiatives, subscriber based e-zine services, national 3rd party promotions, contest drives and sampling programs
• Managed Wal-mart Vervegirl Virtual Beauty Counter - liased with 10+ vendors and developed programs to fulfil marketing initiatives
• Introduced French language versions of mags into Quebec (digital)
• Measured campaign/site metrics
• Full life cycle of qualitative research projects, RFP through to deliverable
• Responsible for Canada-wide recruitment of youth available for groups and panels
• Interviewed at risk teens in Whitehorse, Yukon for internet portal project on education for the CRDC (gov't)
• Presented YC’s Trendscan Report to corporate clients such as Microsoft and Levi's -
Technology Correspondant / Content Producer
SheNetworks / PublicFigure / Snap (Sole Proprietorship)
(Sole Proprietorship; Myself Only; Online Media industry)
February 1998 — July 2001 (3 years 6 months)
• Wrote three sections of a five part series, "It's a Wild, Wild Wireless World" topics included: home servers, m-commerce, biometrics, bluetooth for SheBytes
• Wrote biographies on prominent Americans for Publicfigure.com (my assignment: Forbes 400)notables included: Bill Gates, Oprah Winfrey, Donald Trump, the Coors family
• Wrote Web site synopses for Snap's online search directory
• Researched availability of content for Snap channels/portals -
On-air / Traffic / Copywriter
Edge 102
(Public Company; 5001-10,000 employees; Broadcast Media industry)
December 1995 — October 1998 (2 years 11 months)
• Developed on-air commercial strategies for local and national clients
• Wrote, produced and voiced radio advertisements
• Organised and facilitated all regional and national traffic, managed catalogue/cart system
HUMBLE AND FRED'S "WEB SITE OF THE WEEK" REPORTER
• Presented unusual Web sites to an audience upwards of 500,000
• Maintained a fun on-air presence with the morning show team
Danielle Holke’s Education
-
University of Toronto - Innis College
film, linguistics, women's studies 1997 — 2003
-
Ryerson University
Radio & Television Arts 1995 — 1997
-
Conestoga College
Radio and TV 1994 — 1995
Additional Information
Danielle Holke’s Websites:
Danielle Holke’s Interests:
Etsy, crafting, reading, gardening
Danielle Holke’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
