Digital and Social Media Specialist
Toronto, Canada Area
- Current
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- Digital Marketing / Social Media Consultant at several companies
- Past
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- Digital Marketing Manager at Sony BMG, formely BMG
- Web Producer / Research Analyst at Youth Culture Group
- Creative Writer / Regular On-Air Guest at Edge 102
- Education
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- University of Toronto - Innis College
- Ryerson University
- Conestoga College
- Athabasca University
- Recommended
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1 person has recommended Danielle - Connections
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69
connections
- Industry
- Online Media
Danielle Holke’s Summary
Danielle is a digital and social media specialist with 14+ years of hands-on experience in strategy, content & community management, program development and execution for a wide range of initiatives across many business categories.
Highlights include:
- Strategized the 2009-2011 Toronto International Film Festival's social media and digital communications and measurement plan.
- Digital Consultant for the re-launch of CHARTattack.com, the Web 2.0 evolution of a well-established print publication.
- Community Manager for author and NYU prof Mark Crispin Miller since 2002.
- Executed blogger outreach programs for musicians seeking greater exposure.
- Acted as Specialist Industry Advisor to the OMDC (Ontario Media Development Corporation) for their 2006/2007 Interactive Digital Media Fund.
- Developed a successful mobile promotion for Pink with Best Buy and MuchMusic while at Sony BMG.
- Produced an integrated mall tour for Avril Lavigne with Sympatico.ca which included an online pre-listening party, the sale of master ringtones, a live mobile blog and streaming performance footage.
- Conducted research in Whitehorse, Yukon for the development of a proposed youth portal on behalf of Human Resources Development Canada.
- Editor and developer of radicaltrust.ca, one of Canada's top social media marketing blogs (Wordpress).
Danielle Holke’s Specialties:
expertise and strategy in digital marketing and communications, strategic use of social media; project management and development; CRM, measurement, blogger outreach, social media guidelines and policy, e-commerce, word of mouth, web 2.0, community management, Wordpress
Danielle Holke’s Experience
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Digital Marketing / Social Media Consultant
several companies
(Online Media industry)
January 2002 — Present (7 years 11 months)
Highlights
Toronto International Film Festival - I was commissioned to develop a digital communications strategy that balanced budgets and limited resources, while allowing the organization and its 11+ properties to stay ahead of the social media curve. Internal needs were mapped to how TIFF audiences communicate, what they’re sharing and why, and a flexible and dynamic communications strategy was born; designed to evolve in a perpetual state of participation and engagement, establishing and constantly re-enforcing TIFF’s mandate and goals.
Mark Crispin Miller - Funded by Larry David (Seinfeld, Curb Your Enthusiasm), I have managed this New York-based activist and professor's web community since 2002. In addition to acting as the community's initial point of contact, I develop and manage Miller's Wordpress-based blog and digital presence via a roster of social media tools and platforms utilised to engage advocates, encourage word-of-mouth, measure outreach and raise funds (Twitter, Facebook, YouTube, ChipIn, Google Alerts, Backtype Connect, etc).
CHARTattack - A celebrated staple of music journalism in Canada, Chart Magazine hired me to transform their 1.0 brochure site into a web 2.0 community. Balancing usability, emerging social media trends and efficient content management, the new CHARTattack boasts daily articles, blog posts, podcasts, videos and regular MP3 giveaways. Post-launch, I developed internal social media guidelines and trained staff in the importance of authenticity in this space.
Canadian Brass - Developed an email relationship marketing program that nurtured leads and generated sales with increased profits of 50-100% month after month.
Peter Bloom, Carey West, Simon Wilcox - Developed successful music outreach programs designed to increase artist exposure and engage advocacy through tastemaker / blogger influence and emerging, relevant music-related social media platforms and tools. -
Digital Marketing Manager
Sony BMG, formely BMG
(Public Company; Music industry)
April 2003 — July 2006 (3 years 4 months)
Artist Marketing Plans – alongside A&R department and artist marketing managers, established measurable objectives and strategies for online and wireless consumer initiatives (Britney Spears, Elvis Presley, Justin Timberlake, White Stripes).
Business Development - managed new business lines related to digital media, e.g: wireless marketing initiatives and 3rd Party Partnerships with Sympatico.MSN, AOL and MuchMusic.
CRM and Content Management - managed all artist sites, communities, label portals, newsletters and email initiatives.
Campaign Measurement - ensured that each campaign initiative and artist site was properly tracked and measured to ensure success and maximum exposure and to benchmark future plans and strategies. -
Web Producer / Research Analyst
Youth Culture Group
(Privately Held; Marketing and Advertising industry)
June 2001 — April 2003 (1 year 11 months)
Produced four monthly publications for the web from print source.
Designed/managed/tracked email surveys, viral campaigns, threaded discussions.
Managed Wal-mart Vervegirl Virtual Beauty Counter - liased with 10+ vendors and developed consumer programs to fulfill their goals and marketing initiatives.
Managed full-life cycle of qualitative research projects, RFP through to deliverable.
Responsible for Canada-wide recruitment of youth for focus groups.
Interviewed at risk teens in Whitehorse, Yukon and rural Ontario for internet portal project on education for the Canadian government.
Analysed and presented technology section of Youth Culture's yearly quantitative Trendscan Report to corporate clients such as Microsoft, Rogers and Levi's. -
Creative Writer / Regular On-Air Guest
Edge 102
(Broadcast Media industry)
December 1995 — October 1998 (2 years 11 months)
Humble And Fred's "Web Site Of The Week" Reporter, "Guest Fred".
Presented unusual web sites to an audience upwards of 500,000.
Maintained a fun on-air presence with the morning show team.
Developed on-air commercial strategies for local and national clients.
Wrote, produced and voiced radio advertisements for clients such as the AGO, Molson, Labbatt's, the Wheat Sheaf Tavern and the Phoenix night club.
Danielle Holke’s Education
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University of Toronto - Innis College
film, linguistics, women's studies 1997 — 2003
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Ryerson University
Radio & Television Arts 1995 — 1997
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Conestoga College
Radio and TV 1994 — 1995
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Athabasca University
Women's Studies , Humanities , 2009
Additional Information
Danielle Holke’s Interests:
Etsy, Comrades in Craft, continuing education
Danielle Holke’s Groups:
Etsy, Chart Magazine and HMV, Value of Music Committee
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Fans of Mashable
Danielle Holke’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
