Art Director | Brand Manager at FIDM + Design Consultant
Greater Los Angeles Area
Art Director | Brand Manager at FIDM + Design Consultant
Greater Los Angeles Area
Graphic Designer / Fine Artist / Design Teacher / Yoga Practitioner & Teacher
Print design, typography, illustration, type design, teaching design, book design
(Non-Profit Organization Management industry)
August 2007 — Present (2 years 4 months)
✣ Membership quadrupled in under one year
✣ Implemented a variety of new programs for members including volunteer projects, social mixers, outdoor activities, & educational programs
✣ Created a vibrant community of local outdoor enthusiasts who care about conserving public lands in western Colorado
✣ Generated relationships & partnerships with compatible organizations like the Colorado Environmental Coalition & the Tamarisk Coalition
✣ Provide information to the public about recreation & stewardship opportunities within McInnis Canyons National Conservation Area
✣ Work with & advise the organization’s board to grow membership, develop programs, & create communications that will enhance FMC brand awareness
✣ Act as liaison between FMC & the Federal Bureau of Land Management
✣ Write/design tri-annual FMC Newsletter & update the FMC website
✣ Maintain a relationship with members of the local press
✣ Identify opportunities to enhance the organization’s local visibility and growth
(Educational Institution; 501-1000 employees; Higher Education industry)
December 1999 — Present (10 years )
✣ Student enrollment increased 300%
✣ Lead strategy discussions with key staff to develop core vision, mission, & values
✣ Raised college’s visibility with many award-winning designs
✣ Set tone & visual styles for the college’s communications
✣ Envisioned marketing promotions & scholarship competitions
✣ Research/draft proposals for new branding strategy
✣ Lead the Publications Department to implement styles through design of the college catalog and various high-profile marketing materials—college view books, brochures, magazines, invitations, & posters
✣ Collaborate with multiple in-house clients to unify the college’s communications
✣ Art direct/mentor in-house designers, freelancers, & photographers
✣ Creative Leadership Council: a group of senior team members envisioning & implementing programs & processes to improve the graphic identity and efficiency
✣ Develop/manage project budgets up to $300,000
✣ Create illustrations & write/edit copy as needed
(Graphic Design industry)
April 1995 — Present (14 years 8 months)
Generous Adventure is a creative studio led by award-winning designer and fine artist Danielle Foushée. The studio focuses on collaborations and projects that propogate a spirit of openness and exploration. It specializes in branding and design projects for cultural, educational, youth-oriented, and non-profit organizations. Generous Adventure seeks to work with organizations and companies that believe in the power of consistent branding and innovative design to drive market growth.
(Educational Institution; Higher Education industry)
August 2005 — June 2007 (1 year 11 months)
Typography
(Educational Institution; Design industry)
August 1999 — May 2005 (5 years 10 months)
Advanced Graphic Design I
Typography 1: Structure
Typography 3: Voice
Typography 4: Experimental
(Educational Institution; Higher Education industry)
August 2003 — July 2004 (1 year )
(Educational Institution; Higher Education industry)
August 2002 — July 2003 (1 year )
Graphic Design
(Educational Institution; Higher Education industry)
August 2000 — July 2002 (2 years )
(Non-Profit; Museums and Institutions industry)
July 1998 — December 1999 (1 year 6 months)
MFA , Graphic Design , 1996 — 1998
BED , Graphic Design , 1992 — 1996
HS , Visual Arts , 1990 — 1992
Yoga
drawing, painting, type design, branding, yoga, pilates, hiking, camping, road trips, cross country skiing, saving the environment, hockey, studying
HOW magazine's In HOWse Design Awards, 2008.
Graphic Design USA. Awards of Excellence. 2006, 07, 08.
Sappi Printer of the Year. Regional Award with Anderson Printing. 2006.
HOW magazine’s International Design Annual. Merit Award. 2004.
University & College Designers’ Association. Awards of Excellence. 2002, 03, 04, 05, 07.
AIGA. Art/Design/LA Exhibit, Best of Show, Harold’s Gallery at InSync Media. 2003.
American Center for Design. 100 Show award, 22nd annual. 1999.
Graphic Design for Special Events 2008
The Big Book of Graphic Design 2007
Graphis Design Annual 2007
Design for Special Events 2007
Best of Business Card Design 7 2006
Best of Brochure Design 8 2005
Color Management 2005,
1000 Type Treatments 2005
Communication Arts magazine 2004
Design Rules for Letterheads 2004
Typographics 5 2003
Big Ideas 2002
Big Type 2002
Page Layout 2001
Matiz magazine 1998
Whereishere 1998