at Probo Data Group
San Francisco Bay Area
at Probo Data Group
San Francisco Bay Area
A creative marketing strategist and change agent. Collaborate with executive level management on designing and implementing global communications and integrated (online) branding strategies. Areas of expertise include launch management, vendor management and coordination with corporate IT/Web deployment policies and processes. Analyze business readiness for successful organizational adoption.
Certificate in Organizational Development and Human Resources
Coursework: PMI approved courses; training program design (ADDIE).
Strategic planner yet tactical implementor. Design training communications plans and training content using the ADDIE method. Manage internal and external customer relationships, scope projects, conduct contract and vendor negotiations;
(Public Company; 10,001 or more employees; Information Technology and Services industry)
January 2008 — May 2008 (5 months)
Led the change management and corporate communications aspects of the cross functional, multi-track Demand Management and Planning initiative in Cisco's Global Supply Chain Management organization.
(Public Company; 10,001 or more employees; CSCO; Computer Networking industry)
January 2008 — May 2008 (5 months)
Led the change management and communications program for Demand Management Excellence, a multi-track, cross functional initiative in Global Supply Chain Management, (GSCM)
Collaborated with project team to identify impacts to stakeholders to create the communication strategy, stakeholder engagement plan and integrated communication plan.
Contributed to formulation of Change Excellence methodology to align with the project lifecycle
(Public Company; 10,001 or more employees; IBM; Information Technology and Services industry)
1999 — 2000 (1 year )
As a key taskforce member, implemented the transformation of a worldwide web deployment process including the digital brand strategies, marketing programs and platform architecture.
Built visibility around the need for a showcase environment within the worldwide architecture advocating on behalf of internal clients; influenced adoption of a corporate standard for we deployment projects.
Scoped and negotiated contract with CRM vendors on project valued at $5.4 million
Saved millions of dollars in agency spend by managing multiple projects with competing agencies. Created a consistent customer experience by managing the relationship bwteen seven business units and external agencies
Developed project briefs for integrated marketing activities on ibm.com
(Privately Held; 201-500 employees; Marketing and Advertising industry)
1995 — 1998 (3 years )
Co-authored and implemented corporate strategic planning and project managment process
Managed team of account executives
Created and negotiated contracts and managed clients' billings
Expanded business relationships with client accounts in excess of $3 million
Produced agency's largest revenue-generating account by elevating its business partner relationship with IBM
BS in Business Administration , Marketing
Certificate , Organizational Development and Human Resources
organizational development, online environment, condition of healthcare in the US, biotech, operating in a collaborative work environment
CSIX - Marketing SIG