Dani Burns

Current

• Marketing Director at SLAPPA Distribution
• Digital Marketing Specialist at Engageable Media

Education

• Syracuse University
• Alfred State College - SUNY College of Technology

Recommended

3 people have recommended Dani

Connections

249 connections

Industry

Marketing and Advertising

Dani Burns’s Summary

Dani Burns is a digital marketing and communications specialist, whose passion is to manage online marketing deliverables and cultivate conversations with customers.

In 2006, Dani graduated with honors from Syracuse University with a Bachelor’s degree in English & Textual Studies. While at Syracuse, she studied literature, memoir, and film, as well as language and semantics (quickly becoming a self-proclaimed “word nerd”). Dani’s experience at Syracuse ignited her interest in online media and communication, which later became her full-time pursuit.

Dani began her career as a Program Manager for Coleman Lew & Associates, Inc., a retained executive search firm headquartered in Charlotte, NC. At Coleman Lew, Dani helped to launch the Leadership Development Resources program and was responsible for program branding, managing client accounts, and monitoring program deliverables.

At Customshop, an independent, locally owned restaurant in Charlotte, NC, Dani saw an opportunity to manage the marketing communications and public relations for a great company with a slight reputation management problem. As the restaurant’s Community Marketing Director, she handled all media relations, event management, and digital marketing efforts. Dani also set up social media profiles in order to tell the restaurant’s story and to respond to customer comments and reviews online.

Dani’s prior experiences drive her passion for Engageable Media. Currently, Dani is available for project based consulting work and training in the areas of marketing communications, public relations, and internet marketing.

Dani Burns’s Specialties:

Inbound marketing; community building; digital marketing; interactive media; social media marketing; social networking; brand management; creative content development; public relations; program management

Dani Burns’s Experience

• Marketing Director

  SLAPPA Distribution

  (Professional Training & Coaching industry)

  February 2010 — Present (2 months)

• Digital Marketing Specialist

  Engageable Media

  (Marketing and Advertising industry)

  December 2009 — Present (4 months)

  Utilize interactive media and marketing strategy to help clients find, earn, and engage with new and existing customers. Specializes in word of mouth marketing, social media, customer engagement, and B2B and B2C inbound lead generation.
  
  Perform the following services for clients:
  • Develop creative content for web and print collateral.
  • Monitor and respond to conversations in online channels (blogs, forums, social networks, etc.)
  • Execute basic HTML updates and SEO strategy.
  • Monitor web traffic using Google analytics.
  • Perform and analyze market research.
  • Discover and implement new tools according to competitive landscape.
  • Plan and promote events.
  • Educate and train staff in social media tools and best practices.
  • Develop business and community partnerships.