
Social Media Outreach Coordinator at National Wildlife Federation
Washington D.C. Metro Area

Social Media Outreach Coordinator at National Wildlife Federation
Washington D.C. Metro Area
I work as the Social Media Outreach Coordinator for the National Wildlife Federation. I support constituent outreach by investigating online tools and social networking sites to discover how best to use them to educate, engage, and mobilize people to protect wildlife.
As NWF's lead voice on Facebook, MySpace, Care2, Change.org, Digg, StumbleUpon and more, I track emerging trends and try to find the most effective ways to drive traffic to NWF's campaigns.
I really enjoy presenting and helping others implement social media.
I graduated from Christopher Newport University with a B.A. in Technical Writing and minors in Biology and Communications. In my spare time I enjoy reading, playing scrabble, working puzzles, and spending time outdoors.
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Articles:
Washington Post article (mention, quote): http://tinyurl.com/4ns7t9
Nonprofit Times Article by Chad Norman (mention) : http://tinyurl.com/5g4aeb
Reuters Article on Mixx (mention, quote): http://tinyurl.com/6ypdtl
Beth Kanter interview on Blogher: http://tinyurl.com/24kxqy
My article on Convio's Blog: http://tinyurl.com/5kx7eh
My NTEN article: http://tinyurl.com/5rc7dv
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Speaking Gigs
Speaker, National Institute for Science and Technology, Baldridge Conference (2008)
Speaker, Blackbaud Conference for Nonprofits (2008)
Speaker, NTEN Nonprofit Technology Conference (March 2008)
FundRaising Success Webinar (September 2008)
NTEN/TECHSOUP Webinar (February 2009)
SXSW Interactive ( March 2009)
Nonprofit Technology Conference (April 2009)
Earthshare Annual Meeting (June 2009)
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Podcasts
GreenTalk Radio interview: http://tinyurl.com/67qtpe (podcast)
Guest on Blackbaud podcasts: http://tinyurl.com/6fr2lo
http://www.speakerrate.com/speakers/1302-starfocus
HTML, Convio, Non-profit Technology, Social media, Email marketing, public speaking, Online Marketing, Outreach, Raiser's Edge, profile management, RSS, ROI, web marketing, digital marketing, viral marketing, web 2.0, social networks, blogs, blogging, search engine marketing, SEM, google analytics, podcasts, new media, social marketing, social media marketing
(Non-Profit; Non-Profit Organization Management industry)
February 2009 — Present (6 months)
Social media and email marketing for the NWF. :)
(Non-Profit; Law Practice industry)
May 2008 — May 2009 (1 year 1 month)
Helping Earthjustice promote an amazing campaign: Irreplaceable: Wildlife in the Warming World. Using social media and marketing to spread the messages.
(Non-Profit; Non-Profit Organization Management industry)
April 2007 — February 2009 (1 year 11 months)
Email Marketing & Social Networking
(Non-Profit; Non-Profit Organization Management industry)
September 2006 — March 2007 (7 months)
Worked in Raiser's Edge doing data entry and served as the point person for NWF's Action team.
(Educational Institution; 1-10 employees; Higher Education industry)
July 2006 — August 2006 (2 months)
Studied and assisted field work on the population ecology and conservation of Townsend’s big-eared bat (Corynorhinus townsendii). Bats were tracked using radio telemetry.
(Machinery industry)
2003 — 2005 (2 years)
Received the incoming sales orders and provided product information. Entered sales orders completely and accurately into order and billing system. Scheduled the installation of fireplaces and facings. Resolved any customer complaints by investigating problems, developing solutions and coordinating with the appropriate Sales Rep. or Manager. Communicated with installers and field supervisors to ensure costumer satisfaction. Used windows operating systems and Goldmine in order to schedule technicians. Filed papers and answered phone calls.
B.A. , English: Technical Writing , 2002 — 2006
Minors in both Biology and Communications.
Wildlife, data entry, entomology, environment, social media, literature, conservation research, web 2.0, sappy movies, Nonprofits, novels, online activism and social networks.
Habitat for Humanity, ASPCA, FACETS, National Wildlife Federation, Stumble, Social Media
First Featured Changemaker on Change.org,
Featured on Leadership Options