Social Media Product Manager
Greater New York City Area
- Current
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- Social Media Consultant at MAPP International Productions
- Brooklyn Committee Volunteer at Transporation Alternatives
- Past
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- Executive Producer, Social Media Products at Scholastic
- Director of Production & Client Relations at Ultra16
- Senior Producer, Technology Product Development at Scholastic
- Senior Producer at Ultra16
- Project Manager at McCann-Erickson
- Founder, Director of Operations & Research at Cashmere Games
- Producer, Cultural Research at Rockstar Games
- Freelance Senior Producer/Project Manager (Self-employed)
- Senior Producer at Funny Garbage
- Producer at Razorfish
- Producer at CKS Group
- Developer at CKS Group
- Developer, Promoter at UltraModern Records/TRG
- Recommended
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- Websites
Daniel Latorre’s Summary
Presently focusing on Social Media consulting work in product strategy & management roles for both the commercial or non-profit space.
Bringing clients strong design and product centered management practice from 14 years of experience in online interactive media managing teams of highly talented Visual Designers, Interaction Designers, Information Architects, Writers, Interface and Backend Developers.
The majority of my experience is in producing the concepting & design of web experiences, but also includes some console and mobile video game production design work, and Interactive TV projects.
Daniel Latorre’s Specialties:
Social Media Strategy, Innovation methods, Product Management, Visual & Interaction Design Management, Design Process Planning, Design Research, Rich Media Design Management, Creative Producing, Cultural Research, Mentoring
Daniel Latorre’s Experience
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Social Media Consultant
MAPP International Productions
(Performing Arts industry)
March 2009 — Present (5 months)
Invited member of MAPP's web innovation team. Working with staff, artists, and EMC Arts on how to evolve the organization to best use today's social web.
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Brooklyn Committee Volunteer
Transporation Alternatives
(Civic & Social Organization industry)
August 2008 — Present (1 year)
Volunteer for TA's volunteer-run Brooklyn Committee. Projects revolve around digital advocacy and community organizing. The first major project involves working with The Open Planning Project to create a reusable web-based map tool, and video PSA, for gathering community bulk orders for DOT supplied bicycle racks.
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Executive Producer, Social Media Products
Scholastic
(Public Company; SCHL; Publishing industry)
February 2007 — April 2009 (2 years 3 months)
Conceived, managed, and launched the first teacher-centered social sharing tool for Scholastic, including conceiving and writing grant proposals that landed a total of 2.4 $MM of matching funding from the Hewlett Foundation's OER program. In general: Social media product development for the Scholastic.com Teacher site; mainly social features related to Open Educational Resource (OER) content, video/photo sharing, social portal pages, blogs, discussion management, social currency, and general community strategy. Also managing business iterations to improve site-wide user experience. My role also involves educating and advocating human-centered design process, and producer mentoring.
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Director of Production & Client Relations
Ultra16
(Privately Held; 11-50 employees; Design industry)
June 2006 — December 2006 (7 months)
Day to day management of all projects, and along with the owners, demonstrated engaged leadership in the studio during this time; responsibilities included active roles on some projects, mentoring of producer and design staff, project pipeline management, running weekly department status meetings for producers as well as design staff, and evolving and clarifying the production methods and design process used.
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Senior Producer, Technology Product Development
Scholastic
(Public Company; SCHL; Publishing industry)
February 2006 — June 2006 (5 months)
Day to day lead on product development R&D for new fee-based online teaching resource for teachers.
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Senior Producer
Ultra16
(Privately Held; Design industry)
October 2005 — February 2006 (5 months)
Managed the redesign and launch of fashion apparel site Original Penguin, including design for the e-commerce experience.
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Project Manager
McCann-Erickson
(Public Company; IPG; Marketing and Advertising industry)
December 2004 — September 2005 (10 months)
Interactive advertising management for MasterCard and Intel's global AOR 2005 re-branding.
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Founder, Director of Operations & Research
Cashmere Games
(Computer Games industry)
July 2003 — November 2004 (1 year 5 months)
Operations management and research for a game company I started up; the first wireless game, Pax Athletica, launched September ’04 on Verizon Wireless. Projects ranged from project managing the company itself, to its video games, and 3rd party off-shore development relationships.
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Producer, Cultural Research
Rockstar Games
(Public Company; TTWO; Computer Games industry)
March 2003 — July 2003 (5 months)
Cultural research for the Production Design team at Rockstar Games for several titles in pre-production, including GTA San Andreas.
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Freelance Senior Producer/Project Manager
Self-employed
(Self-Employed; Myself Only; Design industry)
November 2001 — March 2003 (1 year 5 months)
Consulting projects for Warner Music Group (SEO) and several small companies (Web Design management).
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Senior Producer
Funny Garbage
(Privately Held; 51-200 employees; Design industry)
March 2000 — October 2001 (1 year 8 months)
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Producer
Razorfish
(Public Company; 501-1000 employees; Design industry)
September 1998 — March 2000 (1 year 7 months)
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Producer
CKS Group
(Public Company; 501-1000 employees; Online Media industry)
September 1997 — September 1998 (1 year 1 month)
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Developer
CKS Group
(Public Company; 501-1000 employees; Online Media industry)
August 1996 — September 1997 (1 year 2 months)
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Developer, Promoter
UltraModern Records/TRG
(Music industry)
March 1995 — June 1996 (1 year 4 months)
Design and production of first website for the record label, print catalog publishing, advertising design, band promotion.
Additional Information
Daniel Latorre’s Websites:
Daniel Latorre’s Groups:
IxDA list
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PDMA New York Metro Chapter -
Obama for America -
Internet Product Management Group -
Razorfish USA Alumni
