
Marketing and Communications Specialist
Ottawa, Canada Area

Marketing and Communications Specialist
Ottawa, Canada Area
I am a marketing, sales and communications specialist, entrepreneur and dabbling writer in Ottawa Ontario.
I run two freelance marketing consultancies - MoneyTree Marketing (which specializes in general on and offline marketing services) and MarkeTrades Consutling (which offers marketing and sales consulting specific to the construction and trades niche.)
I am always open to discussions about contractual or (if the work is interesting enough) full-time opportunities in the fields of marketing and communications.
In my free time, I enjoy reading (books, blogs, magazines), watching movies, playing soccer. A new free-time project of mine is to write a novel - going well so far.
I am also the publisher of a popular blog called Smithereens - Persuasion, Productivity and Prose, which you can visit by clicking the link under "Websites" above if you like.
marketing, advertising, sales, communications, media, online presence, writing, copywriting, systems development, business development
(Marketing and Advertising industry)
January 2002 — Present (7 years 11 months)
-Online Marketing Services (Web hosting, Site design, SEO)
-Contract canvassing and sales estimation services
-Web Content Writing
-Copywriting
(Publishing industry)
September 2007 — May 2008 (9 months)
(Privately Held; 11-50 employees; Telecommunications industry)
June 2007 — September 2007 (4 months)
Business-to-business inside/outisde sales and account manager role with Ottawa Rogers Wireless dealership. Left position to pursue current opportunity primarily for reasons of increased compensation and responsibility... Sometimes new opps come sooner than we expect them to.
(Privately Held; 51-200 employees; Construction industry)
November 2005 — June 2007 (1 year 8 months)
As Recruiting Specialist (Inbound/Outbound Sales):
-Prospected painting contractors Canada-wide who meet defined guidelines, pitched service partnership with major home improvement retailer.
-Managing 1-2 Week sales cycle from prospect to sales presentation through contract review and close.
-Consistently averaged 8-12 store licenses sold per month at $5,000 each ($40-$60,000 revenue) on a 5 store, $25,000 rev quota.
As Eastern Regional Sales Consultant:
-Sales consultant to 25 licenses for a major home improvement retailer's intallations division.
-Travelled to markets in Eastern Canada providing hands-on sales consulting services.
-Recruited new licensees to fill gaps within my team. Five new service providers were added to the Quebec market during my tenure in this position, doubling production capacity.
-Coached team to achieve total revenues of $850,000 in FY05, up from $450,000 in FY04.
(Sole Proprietorship; 1-10 employees; Consumer Services industry)
January 2003 — December 2005 (3 years )
As Owner Daniel Smith Painting:
All responsibilities relating to the ownership and operation of a residential interior/exterior painting company in conjunction with The Summer Management Program. Managed 6-12 employees, completed all sales estimates with a sales percentage of 75-80%. Managed, trained and worked with cold calling door-to-door canvassing team to produce all sales leads. Average annual revenues of 120k.
As Director of Campus Recruiting, Carleton University for The Summer Management Program:
Organized and directed recruitment efforts at Carleton University for The Summer Management Program, a summer entrepreneurship intern program aimed at University students. Coordinated lead soliciting campaigns, organized and presented information sessions, vetted potential candidates for final interviews.
Ottawa Construction Industry, Ontario Construction Industry, Carleton J-School Alumni, Carleton University Alumni, BNI Online Connection, LinkedIn Ottawa, Ottawa Construction Association (OCA), Greater Ottawa Homebuilders Association (GOHBA), Canada Green Building Council (CaGBC), Niagara Homebuilders Association, Ontario Homebuilders Association, Toronto Construction Association (TCA)