
Managing Director, Vitamin IMC
Greater Chicago Area

Managing Director, Vitamin IMC
Greater Chicago Area
Having gathered an extremely wide variety of professional and volunteer experiences during my nine-year career, I've decided to focus my efforts toward combining my passions of marketing and media by returning to school at Northwestern University's Medill School. I'm currently pursuing a master's degree in Integrated Marketing Communications with a concentration in Media Management, which is a crossover program with the Kellogg School of Management.
When I graduate in December 2010, I'll have built upon my natural communications skills and background in social media to be able to build and grow marketing programs that resonate with the consumer AND measure the results effectively.
Within a month of entering Medill, I was named Managing Director of Vitamin IMC, the school's student-run blog. With 20 people on staff, we're focused on becoming one of the top marketing blogs in the nation. Check us out at www.vitaminimc.com.
I’m a talented communicator whose career is founded on relationship building and consumer outreach through personal interaction and the written word. My strength in creating printed materials for distribution to targeted groups and the public has lent itself to a variety of sales campaigns and organizational operations. My earnest, aggressive approach to harvesting relationships with members of the business, political and media arenas has made me a valued asset to my employers and chosen causes.
(Marketing and Advertising industry)
October 2009 — Present (3 months)
• Lead a staff of 20 graduate students to produce a nationally recognized marketing blog
• Currently developing three-pronged structure including editorial, social media and strategy divisions
• Scaling operations from a previous two-person organization to a current staff of 20
(Educational Institution; Marketing and Advertising industry)
September 2009 — Present (4 months)
(Writing and Editing industry)
January 2009 — Present (1 year )
(Privately Held; Marketing and Advertising industry)
April 2009 — October 2009 (7 months)
• Started an entire social media marketing program from scratch for this business
• Developed Facebook pages, Twitter accounts and blogs for Big Teeth and its clients
• Attracted dozens of new account opportunities that the company capitalized on to significantly grow revenue
(Privately Held; Information Technology and Services industry)
February 2009 — September 2009 (8 months)
• Oversaw daily communications with membership through Twitter, Facebook and other online formats
• Promoted monthly events through local media outlets including newspapers, television stations, websites
• Helped to plan and coordinate monthly events and after-parties attended by more than 300 people
(Commercial Real Estate industry)
March 2006 — October 2008 (2 years 8 months)
• Represented buyers, sellers, lessors and lessees in dozens of successful commercial real estate transactions
• Assisted individuals and corporate investors in pursuing properties of up to $35 million in value
• Developed comprehensive marketing materials and strategies to sell and lease dozens of properties
• Built relationships with hundreds of business people, politicians and other centers of influence
• Analyzed the merits of thousands of potential investments with regard to the various goals of my clients
• Negotiated favorable transaction terms and created/reviewed countless legal documents on behalf of my clients
• Created company brochures and responded to RFPs that helped gain business for myself and my firm
(Civic & Social Organization industry)
March 2007 — August 2008 (1 year 6 months)
• Served with the mayor as founding board member of an organization created to support the next generation of leaders
• Helped develop branded message and marketing strategy for rollout to media outlets and the general public
• Built membership from zero to more than 700 in less than one year and maintained ever-growing database
• Developed marketing collateral and wrote copy for official communications with potential and existing members
• Kept membership engaged by sending out periodic emails on relevant activities and how they could get involved
(Fine Art industry)
March 2005 — April 2006 (1 year 2 months)
• Accepted invitation to become youngest board member due to my favorable position in the community
• Served as member of fund-raising committee focusing on obtaining sponsorships from corporate donors
• Helped coordinate events and exhibit openings as well as proofread monthly newsletters
(Newspapers industry)
June 2004 — March 2006 (1 year 10 months)
• Coordinated operations between editorial department and advertising, production and printing departments
• Oversaw staff of 10 full-time employees and dozens of freelance writers and photographers
• Designed and laid out the front page of the newspaper and other key section fronts on a daily basis
• Managed the website, including transferring articles from the print edition and overseeing interactive polls
(Newspapers industry)
June 2002 — June 2004 (2 years 1 month)
• Developed and implemented the editorial calendar and design concept for six weekly features sections
• Created and produced multiple new editorial elements that attracted and sustained attention to our product
• Wrote a weekly column sharing personal experiences that served to inspire and empower my readers
• Wrote a weekly series highlighting ordinary residents doing extraordinary work within the community
(Privately Held; Publishing industry)
November 2002 — July 2003 (9 months)
• Accepted unsolicited invitation to work directly with representatives of Random House’s New York headquarters
• Received byline for updating the Monterey Bay section of newest annual volume of the respected travel guide
• Wrote fresh copy and revisions to existing entries following research of area’s restaurants, hotels and attractions
(Newspapers industry)
May 2001 — June 2002 (1 year 2 months)
• Wrote and photographed for sporting event and feature articles covering nine local high schools and colleges
• Took over sports editor’s duties on existing editor’s days off and vacations, up to two weeks at a time
• Called upon frequently to design daily sports section and act as supervisor of freelance writer and photographers
(Newspapers industry)
June 2000 — April 2001 (11 months)
• Covered city government, California energy crisis, housing, child care, national election, homelessness, etc.
• Built an extensive contact list and earned trust of hundreds of sources and leaders including city council
Masters , Integrated Marketing Communications , 2009 — 2010 (expected)
1997 — 2000
1996 — 1997
1992 — 1996