Daniele Costenaro

Current

Acquisition Manager at RCS Digital

Past

SEM Executive at DMC - Fullisx
Web Marketing Specialist at ID UP SYSTEM
Web Master and Content Support at YOOX

Collaborator at Psychology Department - Cagliari University
Sales Account at Tiscali Spa

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Education

Ateneo Impresa
Università degli Studi di Cagliari
Liceo Classico Dettori

Recommended

9 people have recommended Daniele

Connections

279 connections

Industry

Marketing and Advertising

Daniele Costenaro’s Summary

Web Marketing and Communications specialist with focus on Performance Marketing and ROI Maximization Campaings (SEM and Affiliate Marketing, Unsold Inventory, Email Marketing and Social Marketing).
Excellent skills in performance-based Keyword Advertising Campaign strategic planning and management.
Very Good knowledge of strategic and operative Affiliate Marketing email marketing, display advertising.
Good Skills in web site managemet and web usability.

Excellent knowledge of online adv backing tools such as: Google Adwords, Adwords Editor, Y!SM, Tradedoubler, Zanox, Clickpoint, Rightmedia.

Daniele Costenaro’s Specialties:

Keyword Advertising Affiliate Marketing Unsold Inventory Exchange Email Marketing and Social Meida, campaigns planning, mantaining and reporting.
Accounting and relationship management;
Very Good Knowledge of Web Marketing trends and strategies in Travel and Finance Industries, Classified Verticals, Online Gaming, Publishing, Mobile VAS and E-Commerce .

Develping Social Marketing Project mostly on Facebook.

Good Technical skills in HTML programming and Image Editing (Photoshop Suite)

Daniele Costenaro’s Experience

Acquisition Manager

RCS Digital

(Privately Held; Computer Software industry)

October 2007 — Present (1 year 10 months)

RCS Digital is the company that runs and develops the RCS assets in the digital media field. My first responsibility is to manage the performance based campaigns such as SEM, Affiliate Marketing, DR Campaigns, etc.and to activate channels and campaigns in order to drive traffic on RCS Digital properties.
Now involved also in SEO Projects
I both coordinate the agencies work or manage directly the campaigns (strategic planning, implementation, management, optimization and reporting).
I also manage relationship with RCS Digital partners involved in my field of action.
Most relevant Projects and Brands: Corriere.it, RCS Mobile, Fueps.com
Trovolavoro.it, Trovocasa.it, Automobili.com, Gazzetta.it, LibreriaRizzoli.it.
SEM Executive

DMC - Fullisx

(Privately Held; 51-200 employees; Marketing and Advertising industry)

June 2006 — October 2007 (1 year 5 months)

SEM consulting for kw advertising campaigns; implementation and campaing reporting / management, mostly in Google and Yahoo networks.
Directly involved in strategic and commercial proposals definition and client management.
Most relevant clientd: Alitalia, Masterfoods (Cesar, Sheba, Suzi Wan...), Piaggio, Mazda, ARCA Sgr, Assogestioni, Il Sole 24 Ore and Others.
Web Marketing Specialist

ID UP SYSTEM

(Business Supplies and Equipment industry)

April 2005 — May 2006 (1 year 2 months)

Site Manager and Web Marketing Account for e-commerce site www.card-online.com
Web Master and Content Support

YOOX

(Privately Held; Internet industry)

November 2004 — February 2005 (4 months)

Intership
Collaborator

Psychology Department - Cagliari University

(Educational Institution; Higher Education industry)

December 2003 — May 2004 (6 months)

Research Projects in Web Usability , E-Learning, Communication Psychology and Students Tutoring.
Sales Account

Tiscali Spa

(Public Company; Telecommunications industry)

September 1999 — June 2000 (10 months)