Daniel Alpert

Current

• Consultant, CRM Strategy at IBM
• Strategy Consultant at IBM Global Business Services
• Customer Focused Strategy Consultant at IBM Business Consulting Services

Past

• Director, Relationship Marketing at Pfizer Inc
• Director, Relationship Marketing at Pfizer Global Pharmaceuticals
• Relationship Marketing Director at Unilever

3 more...

Education

• New York University - Leonard N. Stern School of Business
• Syracuse University

Connections

192 connections

Industry

Management Consulting

Daniel Alpert’s Summary

Daniel Chase Alpert is a Managing Consultant for IBM Global Business Services within the Financial Services Customer Focused Strategy practice. In that role he provides business process management expertise to financial services companies that are striving to increase productivity, improve quality and achieve a customer-centric approach to interacting with its customers.

Mr. Alpert has extensive knowledge and experience in the financial services, consumer packaged goods, pharmaceutical and on-line advertising industries. Selected achievements in these areas include:

• The successful implementation of a global credit card strategy to retain and grow high-value customers through the launch of a loyalty rewards program in 11 countries in Asia.

• The introduction of sophisticated targeting and segmentation practices enabling CPG brand marketers to more effectively motivate new product trial, repeat purchase and competitive switching.

• The creation of one of the largest and most successful multi-channel health and wellness programs run by a multinational pharmaceutical manufacturer.

• The development of detailed business requirements for an online advertising media exchange.

Daniel Alpert’s Specialties:

Key skills
• Customer Focused Strategy Solutions
• Interactive and Direct Response Strategy
• Marketing Strategy and Execution
• Team Leadership
• Use Case Modeling
• Business Process Design
• Process Flow Diagramming
• Requirements Traceability Mapping
• Targeting, Segmentation, and ROI Analysis
• Market Research, Predictive Modeling
• Loyalty and Reward Program Development
• Brand and Communication Planning
• Product Management and Acquisition

Additional Information

Daniel Alpert’s Honors:

2005 Web Awards Outstanding Website (for PfizerforLiving.com)
The Rx Club Show 2005 Award of Excellence (for PfizerforLiving.com)
2005 MM&M awards Finalist in the 'Best Relationship Marketing Program' category (for PfizerforLiving.com)