Daniel Casciato

Current

Journalist/Copywriter/Author/Speaker at Self Employed (Self-employed)
Guest Relations Supervisor at Pittsburgh Pirates

Past

Public Programs and Marketing Manager at Carnegie Science Center's SciTech Initiative
PR Coordinator at Allegheny County Bar Association
Communications Specialist at American Heart Association

Research Assistant at Duquesne University Small Business Development Center
Communications Intern at arPR inc
Marketing Associate at Pittsburgh Penguins

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Education

Duquesne University
Duquesne University

Recommended

3 people have recommended Daniel

Connections

218 connections

Industry

Writing and Editing

Websites

Daniel Casciato’s Summary

• As an experienced freelance writer and author from Pittsburgh, I have written over 1,500 articles for trade and consumer magazines. Editors enjoy working with me because I beat deadlines and turn in clean, concise and easy-to-read articles.

• As a copywriter, I write Web content and marketing copy for clients that flow easily, is engaging, and interesting to read.

• I also have 10 years of professional experience in the public relations and marketing fields. I have done work for several non-profit organizations, including the Small Business Development Center at Duquesne University, the Three Rivers Arts Festival, the Susan G. Komen Breast Cancer Foundation Race for the Cure, the American Heart Association and the Allegheny County Bar Association.

• As an entrepreneur, I co-founded the Pittsburgh Sports League, which offers year-round, co-ed sports for college students and adults in the region. I am actively involved with the Pittsburgh Urban Magnet Project (PUMP), the Duquesne University Alumni Association and I'm a member of the Pittsburgh Technology Council.

Daniel Casciato’s Specialties:

Writing and editing

Daniel Casciato’s Experience

Journalist/Copywriter/Author/Speaker
Self Employed (Self-employed)

(Self-Employed; Writing and Editing industry)

August 1994 — Present (15 years)

• Journalism: Professional writer for 14 years with experience in magazine and newspaper writing. Stringer for four years at a local daily newspaper. Author of over 1,500 articles.

• Copywriting: Developer, writer, editor and designer of a wide range of marketing collateral, including brochures, newsletters and annual reports.

• Web and Desktop Publishing: Past Content Editor for Merginet.com. Familiar with several desktop publishing programs including Adobe InDesign and GoLive and Macromedia Contribute. Developed content for www.acba.org, www.acbf.org, www.acbaservices.com, www.mariani-richards.com, www.mtlfd.org, www.pittsburghcares.org, www.pittsburghsportsleague.net, www.pittsburghpolicefop.com, www.rapidintervention.com, www.rivercityflats.com, www.shrdc.org, www.strictlybulldogs.com, www.thinkthroughtools.com.
Guest Relations Supervisor

Pittsburgh Pirates

(Privately Held; 1001-5000 employees; Sports industry)

April 1990 — Present (19 years 4 months)

• Address and satisfy fan complaints and inquiries, ensuring prompt service and customer satisfaction.
• Assist in game day operations and promotions, including the supervision of support staff employees.
Public Programs and Marketing Manager

Carnegie Science Center's SciTech Initiative

(Non-Profit; 51-200 employees; Museums and Institutions industry)

November 2003 — August 2007 (3 years 10 months)
PR Coordinator

Allegheny County Bar Association

(Non-Profit; 51-200 employees; Non-Profit Organization Management industry)

August 1999 — January 2003 (3 years 6 months)

• Increased media coverage by 35% through the institution of a media relations program, which included serving as media contact, pitching stories to local and national media, writing press releases and developing media materials such as fact sheets and press kits.

• Developed Speaker’s Bureau and secured over 100 speaking engagements for members.

• Responsible for the revamp, content, layout/navigation and functionality of Web site.

• Increased participation in the Inside Your Courts program by 60% through the development and implementation of a program outreach plan. Duties included site selection, marketing, promotions, on-site program coordination, and program evaluation.

• Coordinated the longest-running legal call-in program in the country, KDKA-TV's annual “KD & You and the Law.” Viewer calls increased 30% in three years. Volunteer participation increased 25%.
Communications Specialist

American Heart Association

(Non-Profit; 11-50 employees; Health, Wellness and Fitness industry)

September 1997 — August 1999 (2 years)

• Directed the activities of a 10-member communications and public advocacy committee to assist in the implementation of communications goals.

• Managed external and internal communications by conducting media relations, selecting and supervising outside consultants, generating and conducting evaluation studies, writing and editing copy for ads, annual report, press releases and PSA’s.

• Secured $26,000 through a grant I wrote for Wyeth-Ayerst for the African-American Women Health Conference.
Research Assistant

Duquesne University Small Business Development Center

(Writing and Editing industry)

1995 — 1997 (2 years)
Communications Intern

arPR inc

(Privately Held; 1-10 employees; Public Relations and Communications industry)

April 1995 — September 1997 (2 years 6 months)

• Originated and implemented all marketing and promotions for the Pittsburgh Summer Passport program which generated local, regional and national exposure for the city's tourist attractions.

• Address daily requests of media in an efficient and professional manner, which resulted in positive reflection of clients and members to external environment.

• Assisted in marketing the Three Rivers Arts Festival with an average annual attendance of 600,000 and the Susan B. Komen Race for the Cure with an average annual participation of 15,000.
Marketing Associate

Pittsburgh Penguins

(Privately Held; 51-200 employees; Sports industry)

September 1994 — April 1995 (8 months)

Daniel Casciato’s Education

Duquesne University

MBA , Marketing , 1995 — 1997

Activities and Societies:

Alpha Phi Omega, Entertainment Editor for the Duquesne Duke, MBA Representative for the American Marketing Association
Duquesne University

B.A. , Psychology , 1990 — 1994

Activities and Societies:

Alpha Phi Omega, Writer for the Duquesne Duke, American Marketing Association

Additional Information

Daniel Casciato’s Websites:

Daniel Casciato’s Interests:

freelancing, writing, editing, public relations, marketing, professional networking, film, filmmaking, journalism, PR, media relations, copywriting, author, movies, television

Daniel Casciato’s Groups:

Co-Founder of Pittsburgh Sports League, Member of the Pittsburgh Technology Council, Member of PUMP (Pittsburgh Urban Magnet Project), Member of Freelance Success