Daniel Carpini

Daniel Carpini

Head of Marketing ♦ Communications ♦ Social Media ♦ Public Relations at xG Technology, Inc.

Sarasota, Florida Area
Marketing and Advertising

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Daniel Carpini's Overview

  • Marketing Director at xG Technology, Inc.
  • Publisher and Creative Director at The FloridaHomeowner
  • Marketing Director at Canada Drug Company
  • Co-Founder and Marketing Director at Avanciel Data Products Ltd.
  • MBA, Thunderbird School of Global Management
  • Beijing Institute - University of International Business and Economics
  • BBA, Finance, Iona College

179 connections


Daniel Carpini's Summary

A solutions-driven marketing professional with a record of accomplishment in developing and implementing strategies that drive market share and revenue opportunities. My experience has spanned a variety of industries including wireless communications, information technologies, professional services (real estate, contracting, home improvement) and health care.

In my current position as Head of Marketing for xG Technology, Inc. I have played a key role in creating brand recognition and a position of industry leadership for the company. xG is a NASDAQ- listed developer of smart radio technologies that enable the deployment of private mobile broadband wireless networks.

★ Expertise in coordinating public relations outreach and generating thought leadership initiatives that boost brand awareness.
★ Demonstrated experience in creating and producing a broad range of polished and compelling B2B and B2C marketing communication materials. Highly adept at articulating value propositions to diverse audiences.
★ Outstanding writing skills, and proficient in blogging (WordPress), social media platforms, content management systems (Joomla), page layout and graphics design applications (Adobe InDesign, Illustrator, Photoshop).
★ Excellent personal communication skills. Able to liaise effectively with all organization stakeholders by building rapport and trust, conveying professionalism and seeking consensus.
★ Strong collaborative instincts and commitment to team environment dynamics.

I get a charge out of communicating! I have a passion for developing strategies that capture a brand's persona, attracting and nurturing prospects, and maintaining customers. Creating marketing collateral that is clear, attractive and able to influence behavior. My hands-on marketing experience spans a wide variety of industry sectors including telecommunications, information technologies, financial services, health care and home services.

Daniel Carpini's Experience

Vice President of Marketing

xG Technology, Inc.

Public Company; 51-200 employees; XGT; Wireless industry

May 2014Present (5 months) Sarasota, Florida Area

Marketing Director

xG Technology, Inc.

Public Company; 51-200 employees; XGT; Wireless industry

June 2006April 2014 (7 years 11 months) Sarasota, Florida Area

► Coordinate media outreach program with external public relations firm that targeted leading technical and business media. Garnered recognition for xG as an industry expert and secured coverage in publications including The New York Times, Fortune, Bloomberg, Business Week, and MIT Technology Review.
► Launched effective initiative to increase industry recognition which earned the company prestigious awards, including: Wireless Innovation Achievement 2011 finalist, Internet Telephony Product of the Year 2009 and Technology Innovation Award (2007, 2010).
► Create and curate all corporate marketing materials including business plans, presentations, product fact sheets, annual reports, newsletters, bylined business articles, press releases, FAQ’s, brochures, user manuals, product packaging, videos and trade show displays. Oversee production of all collateral items, often under tight deadlines.
► Ensure company-wide brand and messaging consistency. Proactively collaborate with sales, business development, engineering and executive management to maintain alignment with strategic objectives.
► Develop and manage the marketing budget.
► Conceive, launch and maintain corporate online presence through company websites, industry portals, WordPress blog and social media platforms including Facebook, YouTube, LinkedIn, Twitter and Pinterest.
► Compile and assess research on market conditions, trends, metrics and competitor positioning. Identified vertical market opportunities which became integral parts of the corporate marketing strategy.
► Plan, execute and manage industry trade show exhibitions. Negotiate and leverage speaking engagement and sponsorship opportunities to enhance company profile. Develop all booth displays and collateral. Represent company at events and prequalify prospects for follow-up by business development.

Publisher and Creative Director

The FloridaHomeowner

20042006 (2 years) Venice, FL

I founded, produced and distributed an advertiser-supported monthly publication with news, features, how-to articles and ads targeting Sarasota County homeowners.

► Tripled advertiser revenue and built circulation to 30,000 homes within one year.
► Created all layouts, graphics, content, online presence and distribution channel strategy.
► Formulated marketing and branding strategies for advertisers that incorporated testimonial articles, advertorials, custom mailings, sponsored sections and custom-designed print ads.
► Developed special marketing promotions, coupons and direct mail campaigns for advertisers that increased average response rates by 50%.

Marketing Director

Canada Drug Company

20032005 (2 years) Venice, Florida

I established a Canadian pharmacy distribution service that reduced fixed-income residents’ prescription medication costs. Created advertising strategies that increased awareness of the service in senior citizen communities and medical offices.

► Surpassed traditional response rates using a combination of direct mail and online advertising.
► Launched promotional website which attained #1 ranking in Google search results.
► Helped clients realize average savings of over 45% on their medication costs.
► Created streamlined order process that reduced delivery times from four weeks to two.

Co-Founder and Marketing Director

Avanciel Data Products Ltd.

19922002 (10 years) Montreal, Canada

I co-founded this company and formulated the business plan and marketing strategies that grew it from a start-up concept to one of the leading Canadian providers of computer software, systems and services to government agencies, corporations and consumers.

► Created Canada's first value-added software reseller model that featured premium services including life-cycle management, decision-making resources and customized product sourcing.
► Expanded company revenues by introducing new product lines to major clients including Air Canada, Nortel, Canadian Department of Defense, and Black & Decker despite fierce competition.
► Designed and launched the SYNCHRON brand of high-performance, low-cost industrial PC workstations.
► Implemented marketing initiatives that led to exclusive service provider contracts with tier one vendors including IBM, COMPAQ, Hewlett-Packard, Hitachi, and Fujitsu.
► Built and supervised a team of 10 sales representatives, technicians and administrative personnel. Instilled enthusiasm and a sense of ownership that resulted in high productivity, enhanced client satisfaction and 100% employee retention ratio.

Daniel Carpini's Skills & Expertise

  1. Marketing
  2. Start-ups
  3. Marketing Strategy
  4. Public Relations
  5. SEO
  6. Leadership
  7. Business Development
  8. B2B
  9. Strategic Partnerships
  10. Competitive Analysis
  11. Online Advertising
  12. Social Media
  13. Press Releases
  14. Telecommunications
  15. Sales
  16. Advertising
  17. Social Media Marketing
  18. Product Marketing
  19. Mobile Devices
  20. Product Management
  21. Business Planning
  22. Management
  23. Strategic Planning
  24. Trade Shows
  25. Lead Generation
  26. Marketing Communications
  27. Customer Acquisition
  28. Online Marketing
  29. Website Development
  30. International Business
  31. Strategy
  32. Product Development
  33. Brand Management
  34. Direct Mail
  35. Integrated Marketing
  36. Brand Awareness
  37. Marketing Management
  38. Brand Development
  39. Strategic Communications
  40. Computer Graphics Design
  41. Content Management
  42. Content Development
  43. Web Content Management
  44. Competitive Intelligence
  45. Computer Hardware
  46. Information Technology
  47. Email Marketing
  48. Wireless
  49. Business Strategy
  50. Information Technologies

View All (50) Skills View Fewer Skills

Daniel Carpini's Publications

  • Introducing xMax

    • Wireless Design and Development
    • January 2011
    Authors: Daniel Carpini

    I contributed this guest article to Wireless Design and Development, the leading product and information resource for decision-making wireless design engineering and technology professionals. The article discussed a pressing issue in the wireless communications industry: the management of finite radio frequency (RF) spectrum that is being impacted by the exploding consumption of mobile services.

  • Cognitive Radio Networks Boost Spectrum Efficiency

    • AGL (Above Ground Level) Magazine
    • May 2011
    Authors: Daniel Carpini

    AGL Magazine is the authoritative source of regulatory, financial
    and technical information for wireless infrastructure
    professionals. I was asked to contribute an article explaining how cognitive radio network technology could help meet the demand for wireless capacity.

  • Why Unlicensed Radio Spectrum Is The Answer To Our Wireless Needs

    • Business Insider
    • May 13, 2011
    Authors: Daniel Carpini

    Business Insider is an online business website. I was asked to contribute an article that would explain, in layman's terms, the radio wave "crisis" that is occurring in the wireless industry. Essentially, the growing popularity of smartphones, tablets and other devices is creating a surge in demand for mobile data. This in turn is putting relentless pressure on wireless carriers and the government to find new sources of radio frequencies to accommodate the demand. One solution is through innovative technologies like cognitive radio systems like xMax that enable more efficient use of existing spectrum assets.

  • New Technology Enables Cost-effective White Spaces Mobility

    • RCR Wireless
    • March 5, 2012
    Authors: Daniel Carpini

    There has been growing excitement in the wireless industry about the opening of TV White Spaces radio waves, also known as spectrum. This is the space vacated in the shift from analog to digital television. Cognitive radio systems like xMax from xG Technology bring exciting capabilities and economics to fully mobile White Spaces networks. This article has been published f RCR Wireless, a leading wireless industry publication/web portal.

  • Cognitive Radio Technology Offers Benefits for Public Safety Communications

    • Government Security News
    • February 23, 2012
    Authors: Daniel Carpini

    I was invited to write this article for Government Security News, which is read by an audience of federal, state and local officials, as well as integrators, contractors and suppliers who are involved in homeland security. Having access to reliable, on-demand and flexible mobile communications is an absolute necessity to ensure effective responses to public safety threats. New advances in cognitive radio networks can fulfill these requirements with their ability to deliver rapid-deploy communications.

Daniel Carpini's Education

MBA, Thunderbird School of Global Management

Master of International Management, International Marketing and Cross-Cultural Communications

Beijing Institute - University of International Business and Economics

Degree in Foreign Trade and Mandarin Chinese

BBA, Finance, Iona College

BBA, Finance

Daniel Carpini's Additional Information

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