
Brazil
Hello, I´m Daniela Bertocchi. I am a Brazilian Journalist, a Teacher in Multimedia Journalism and an Information Architect. I lived in Europe during the past four years. I´m back now in São Paulo City.
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Daniela Bertocchi é jornalista brasileira formada em 1997 pela Universidade Metodista de São Paulo (Umesp). É mestre em Ciberjornalismo pela Universidade do Minho (UM), em Braga, Portugal, instituição em que ministrou aulas de Jornalismo por dois anos. Está envolvida com a área de mídia digital desde 1996. Trabalhou como repórter e editora do portal Terra. Foi diretora do USP Online. Seu weblogue foi finalista do prêmio Deutsche Weller. Participou da concepção e desenvolvimento de projetos online mantidos pela ONU, Fundação Telefónica, Cenpec, Educarede entre outros. Integra o corpo de pesquisadores do Mediascópio/Ciberlab (Portugal) e do NJMT da ECA-USP.
(Privately Held; 5001-10,000 employees; Publishing industry)
July 2008 — Present (3 months)
Information Architect for Online Magazines and Special Projects at Editora Abril.
* User Experience Studies
* Usability Evaluation for Journalistic Websites
* Flows and Navigation Maps
* User stories or Scenarios
* Wireframes, Prototypes, Graphics.
* Written specifications
(Higher Education industry)
January 2008 — Present (9 months)
Assistant Professor of Multimedia Journalism.
(Educational Institution; 1001-5000 employees; Higher Education industry)
September 2004 — December 2007 (3 years 4 months)
Assistant Professor of of Ciberjournalism.
(Higher Education industry)
2003 — 2004 (1 year)
Main projects:
1. USP.BR Website Redesign: creation of new solutions for usability, information architecture, graphic design and journalistic system publication.
2. USP.BR Team: creation of new publication routine for 20 jornalists and trainees.
(Privately Held; 1001-5000 employees; TRLY; Internet industry)
September 1999 — 2002 (3 years)
Main developed activities:
- Articles about education-related topics
- Educational TV Shows on TV Terra
- Websites Redesign
- Moderated Chats
- Special hotsites
education for life, sustainability, communication, journalism, cyberculture, design, architecture, storytelling, literature, children, multimedia, images, friendship, music, love, memory, cities, countries, identity, travel, idioms, religions, humor, health, ecology, education, lusophony and human development.