Founder, DrinkSearcher.com
Washington D.C. Metro Area
- Current
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- Founder at DrinkSearcher.com
- Past
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- Chief Strategist and Project Manager at Insight 49, LLC
- Sr. Online Consumer Experience Architect at Sallie Mae
- Sr. Web Designer at Sallie Mae
- Web/Interactive Developer at Daniel Hertz & Associates
- Communications Strategist at Daniel Hertz & Associates
- Information Officer, Department of Finance at Government of Canada
- Recommended
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1 person has recommended Dan - Connections
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28
connections
- Industry
- Internet
- Websites
Dan Hertz’s Summary
Dan Hertz is an insightful, results-oriented Project Manager, specializing in Internet business development and new media marketing.
An out-of-the-box, creative thinker, Dan is a proven leader, with the ability to inspire and motivate people; and to shape product definition, technical requirements, customer experience, business processes and online strategy in the B2B and B2C marketplace.
As Sallie Mae’s Senior Online Consumer Experience Architect, Dan co-developed a custom collateral system that reduced work flow by over 40%; conceived and prototyped a text messaging system to reduce call center costs by more than $685,000; defined user experience strategies; and collaborated with stakeholders and clients to define business and technical requirements.
In the 1990s, he launched several leading websites, including ChamberMusic.com and The Wine News Network, one of the first Internet-based beverage industry portals; and created the first electronic wine and spirit catalogs for William Grant & Sons, Campari, The Gruppo Italiano Vini, Allesverloren, Fleur Du Cap, Stellenryck, Two Oceans, and Amarula Cream.
An inventor of two provisional business process patents involving XML and print flow technologies, Dan currently spearheads DrinkSearcher.com, where consumers can find the right bottle at the right price (tm), via the web, social media, email and mobile; and oversees Insight 49, LLC, a new media company in the leisure lifestyle industry, whose products, services and websites connect people to their passions.
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"Thanks to Daniel Hertz, we have a world class production leading wine marketing into the next century."(Bernard Pearson, Peter Mielzynski Agencies Ltd)
"A man of high integrity and creativity."(Susan Spence, The New York Wine and Grape Foundation)
"Daniel was a self-motivator...with a positive attitude."(Kit Poole, The Calgary Sun Newspaper)
Dan Hertz’s Specialties:
Multi-faceted, creative, out-of-the-box thinker; Experienced, motivational leader who can facilitate small to large groups and events; Knowledgeable and personable, with a thorough understanding of communications and the Media; current and developing social networking trends, technologies, Web standards best practices, Search Engine Optimization techniques, and user-centered design.
Dan Hertz’s Experience
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Founder
DrinkSearcher.com
(Food & Beverages industry)
2008 — Present (1 year )
Drink Searcher is a premium source of wine, beer and spirits information; helping you find the right bottle at the right price (tm), and providing an easy way to search for product prices, reviews, vintage ratings, producer info, events and more. Search now, via the Web, Social Media, Email and Mobile.
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Chief Strategist and Project Manager
Insight 49, LLC
(Information Services industry)
November 2005 — 2008 (3 years )
* Responsible for initiating, developing and nurturing client relationships and new business opportunities.
* Developed new media applications such as the Facebook Pixody Player: the number 3 slideshow player on Facebook, with over 2,100 users.
* Created an on-demand collateral distribution system to reduce content delivery time by up to 90%. Platforms include web, email and mobile.
* Analyzed current brand strategies and business goals, re-architecting Internet properties to improve brand image.
* Created BRDs, project plans, patent filings, and other business documents.
* Implemented Google Analytics and Search Engine Optimization (SEO) techniques, achieving first-page (top-5) ranking on Google, Yahoo and MSN.
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http://danhertz.com -
Sr. Online Consumer Experience Architect
Sallie Mae
(Public Company; SLM; Financial Services industry)
2003 — 2005 (2 years )
Sallie Mae is a Fortune 500 Financial Services firm managing more than $200 Billion in student loans. (NYSE: SLM)
* Co-developed a custom collateral system that reduced print costs by more than $400,000, and work flow by over 40%.
* Conceived and prototyped a text messaging system to reduce call center costs by more than $685,000.
* Initiated and developed an XML transformation engine to reduce work flow by more than 90%, transforming traditional print collateral to its Web, hand-held and cell-phone equivalents.
* Collaborated with stakeholders and clients to define business and technical requirements, including RFPs, BRDs, and other project documentation.
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"Dan is a passionate and creative contributor, focused on finding solutions for the business problems we bring to him."(Termeh Rassi, Managing Director, Product Strategy, Sallie Mae Inc.) -
Sr. Web Designer
Sallie Mae
(Public Company; 10,001 or more employees; SLM; Financial Services industry)
2002 — 2003 (1 year )
Sallie Mae is a Fortune 500 Financial Services firm managing more than $200 Billion in student loans. (NYSE: SLM)
* Spear-headed the design, architecture and implementation of the company's 2,000 page sales force portal.
* Created e-mail campaign templates that generated over $170,000 in new revenue.
* Defined user experience strategies, including Web standards best practices, usability studies, focus groups, and information architecture requirements.
* Created the initial brand identity for Sallie Mae's community outreach and business intelligence divisions. -
Web/Interactive Developer
Daniel Hertz & Associates
(Information Services industry)
1987 — 2002 (15 years )
Daniel Hertz & Associates was a Communications & Design Agency
* Developed the Internet and media campaigns for the Conservative Party (Calgary West, 2000 election). Additionally, budgeted projects and tracked expenses for Elections Canada audit.
* Created MP Jason Kenny, MP Jim Silye and Calgary Board of Education Trustees Smith and Anderson's first political websites.
* Created the first electronic wine and spirit catalogs for William Grant & Sons, Campari, The Gruppo Italiano Vini, Allesverloren, Fleur Du Cap, Stellenryck, Two Oceans, and Amarula Cream. The companion website drew more than 1,000 users, reinforcing brand identity.
* Founded ChamberMusic.com, the largest chamber music directory on the Internet with over 1,400 listings. -
Communications Strategist
Daniel Hertz & Associates
(Information Services industry)
1987 — 2002 (15 years )
Daniel Hertz & Associates was a Communications & Design Agency
* Organized trade shows, drawing more than 3,700 attendees.
* Wrote over 150 articles as a newspaper and magazine columnist.
* Conducted over 50 classes and seminars. -
Information Officer, Department of Finance
Government of Canada
(Government Agency; 10,001 or more employees; Government Administration industry)
1989 — 1990 (1 year )
* Analyzed media reaction to the Goods and Services Tax (GST) and federal budget.
* Responsible for creating a daily news summary for the Finance Minister, his key staff, various Cabinet Ministers and the Prime Minister's Office.
Additional Information
Dan Hertz’s Websites:
Dan Hertz’s Groups:
PUBLIC SERVICE
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* Deputy Returning Officer, Government of Canada
* Director, Calgary Pro Musica Society
* Board Member, Fitness Committee, The Glencoe Club of Calgary
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Drink Searcher Biz
Dan Hertz’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
