Digital Analytics expert, Semantic/Intelligent Web nutcase, Entrepreneur
Greater New York City Area
Digital Analytics expert, Semantic/Intelligent Web nutcase, Entrepreneur
Greater New York City Area
Market and Quantitative analyst/researcher with agency and interactive advertising experience. Interested in marketing mix modeling, advertising performance measurement, benchmarking, etc, and actionable marketing data for interactive advertising monetization opportunities. Artificial Intelligence, Machine Learning/KDD. Semantic Web and Statistical Relational Learning (mining graph data).
Quantitative and qualitative data collection, analysis and reporting; advanced multivariate statistical analyses; web analytics; full range of market research studies (competitive analyses, churn/retention, etc.) regarding user adoption, customer metrics, etc. Data Mining, CRM, Predictive Modeling, Structural Equation Modeling, SAS, SPSS, Lisrel, Database Marketing, Relationship Marketing
(Privately Held; 1-10 employees; Internet industry)
December 2006 — Present (3 years )
(Public Company; Marketing and Advertising industry)
September 2008 — April 2009 (8 months)
(Privately Held; Online Media industry)
October 2007 — July 2008 (10 months)
(Public Company; 5001-10,000 employees; Internet industry)
October 2007 — May 2008 (8 months)
(Public Company; Marketing and Advertising industry)
2007 — May 2008 (1 year )
(Marketing and Advertising industry)
2007 — 2008 (1 year )
(Public Company; 1001-5000 employees; PUB; Marketing and Advertising industry)
January 2007 — October 2007 (10 months)
(Public Company; 501-1000 employees; Marketing and Advertising industry)
September 2005 — January 2007 (1 year 5 months)
(Public Company; FSTC; Marketing and Advertising industry)
September 2004 — September 2005 (1 year 1 month)
(Educational Institution; 201-500 employees; Higher Education industry)
July 2004 — September 2004 (3 months)
(Educational Institution; 10,001 or more employees; Marketing and Advertising industry)
August 2000 — July 2004 (4 years )
(Public Company; 10,001 or more employees; IBM; Market Research industry)
January 2003 — December 2003 (1 year )
(Public Company; 51-200 employees; Marketing and Advertising industry)
January 1999 — July 2000 (1 year 7 months)
Market Research, Customer Insights, Marketing Mix, advertising performance benchmarking, etc.
Ph.D. , 2000 — 2005
M.A , Policy Science , 1998 — 2000
B.A , Philosophy , 1994 — 1998
Semantic Web, AI, Machine Learning-KDD, Web advertising, eCRM, Virtual Environments, Advanced Interfaces, Multivariate Data Analysis, Research Design, Experimental Design, Fractional Factorial, Web Analytics, Data Mining, Predictive Modeling, Structural Equation Modeling, SAS, SPSS, Lisrel, statistics, real-time analytics-based marketing optimization, data architecture, data analysis, 3D modeling, multimedia.
Web Analytics Association, American Marketing Association, ACM SigGraph, ACM SigChi, International Communication Association, American Academy of Advertising, Society for Consumer Psychology, International Telecommunication Society, Web3D Consortium, International Society for Presence Research
IBM Ph.D. Fellowship 2003-2004